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All Journal Jurnal Organisasi Dan Manajemen Ideas: Jurnal Pendidikan, Sosial dan Budaya Diseminasi : Jurnal Pengabdian kepada Masyarakat
Fedianty AUGUSTINAH
Universitas Dr. Soetomo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PROMOTION OF CASSAVA CHIPS &Quot;TETTE&Quot; THROUGH INSTAGRAM AND FACEBOOK ACCOUNTS AT BUMDES MADULANG, OMBEN DISTRICT, SAMPANG REGENCY Fedianty AUGUSTINAH
Diseminasi: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2019)
Publisher : Pusat Pengabdian kepada Masyarakat- LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.93 KB) | DOI: 10.33830/diseminasiabdimas.v1i2.523

Abstract

Partners in the Community Partnership Program are Madulang Village-Owned Enterprises (Bumdes) in Omben District, Sampang Regency, which is managed by the Head of Madulang Village who has managed the production of Cassava Chips known as Tette. Madum Bumdes Kripik Cassava TETTE so far only uses one of the social media namely Whattshap (WA) alone as a means of promotion to sell its products but Madum Bumdes still has not utilized the various applications that have been provided by social media either through Android Mobile or wifi facilities that are currently rife at regions / villages at this time so that it can be said that the use of promotional facilities has not been maximized using Social Media such as Instagram and Facebook which has a wider range of promotions to increase the sales volume of TETTE chips. Some things that are considered a priority issue by Bumdes Madulang partners are problems creating accounts through social media Instagram and Facebook and marketing TETTE cassava chips through social media Instagram and Facebook. The solution provided is in the form of training (coaching and mentoring) carried out with the first chronological or phased strategy that is giving knowledge / opening insights to Madulang Village Business Entrepreneurs about the importance of using Facebook and Instagram social media as a means of promoting TETTE cassava chips and the second provide training on making Facebook and Instagram accounts as a means of promoting TETTE cassava chips. The third solution activity was to produce photos and promotional videos of TETTE sigkong chips. to fill Facebook and Instagram accounts and the fourth agreed solution is to evaluate the promotion of TETTE sigkong chips that have been carried out by Madulang Village-Owned Enterprises through social media accounts Facebook and Instagram. Suggestions that can be used by several related parties to assist in the development of the business of tette chips in Bumdes Madulang, District of Omben, Sampang Regency, training for the use of social media as a means of promotion at present where training related to marketing and marketing communication through
Determinants of Intention to Use the TikTok Application among Generation Z Fitria Halim; Fedianty Augustinah; Deandra Vidyanata; Sherly Sherly; Acai Sudirman
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 3 (2022): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i3.977

Abstract

The urgency of the study is to analyze the effect of perceived ease of use, perceived enjoyment, and facilitating conditions on the intention to use the TikTok application service in the generation Z group in Indonesia. This research instrument uses an online questionnaire distributed to 210 respondents who are none other than users of the TikTok application from the generation Z group. Next, the researchers tested the hypothesis using a variant-based Structural Equation Modeling (SEM) called Partial Least Square (PLS) and the SmartPLS version of the application. 3.0 as a tool to analyze it. The results of this research conclude that perceived ease of use, perceived enjoyment and facilitating conditions have a positive and significant effect on intention to use. The results of this research prove that factors such as perceived ease of use, perceived enjoyment, and facilitating conditions are important components in the formation of intention to use, so for TikTok application developers this can be taken into consideration for the improvement of TikTok application services in the future. Urgensi penelitian untuk menganalisis pengaruh perceived ease of use, perceived enjoyment, dan facilitating conditions terhadap intention to use layanan aplikasi TikTok pada kelompok generasi Z di Indonesia. Instrumen penelitian ini menggunakan kuesioner online yang dibagikan kepada 210 respoden yang tidak lain adalah pengguna aplikasi TikTok yang berasal dari kelompok generasi Z. Selanjutnya peneliti menguji hipotesis menggunakan Structural Equation Modeling (SEM) berbasis varian yang disebut Partial Least Square (PLS) dan aplikasi SmartPLS versi 3.0 sebagai alat untuk menganalisisnya. Hasil dari riset ini menyimpulkan faktor perceived ease of use, perceived enjoyment dan facilitating conditions berpengaruh positif dan signifikan terhadap intention to use. Hasil riset ini membuktikan bahwa faktor seperti perceived ease of use, perceived enjoyment, dan facilitating conditions merupakan komponen penting dalam pembentukkan intention to use, sehingga bagi pengembang aplikasi TikTok hal ini dapat dijadikan sebagai bahan pertimbangan guna penyempurnaaan layanan aplikasi TikTok di masa yang akan datang.
The Existence of SMEs Business Performance During the Covid-19 Pandemic: Analyzing the Contribution of Intellectual Capital and Technological Innovation Fedianty Augustinah; Erbin Chandra; Julyanthry Julyanthry; Debi Eka Putri; Acai Sudirman
Jurnal Organisasi dan Manajemen Vol. 18 No. 2 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i2.3592.2022

Abstract

Purpose – The rapid and massive development of technology, information, and the internet in various business sectors, including SMEs, has created new changes. This situation provides opportunities and challenges for every business actors. Therefore, this study aims to analyze the effect of human, social, and customer capital, as well as technological innovation, on business performance. Methodology – The library and field design method were adopted with a quantitative approach, involving 180 samples of small and medium business actors. Furthermore, the Partial Least Square (PLS) was used to analyze the data. Findings – The result showed that human, social, and customer capital positively and significantly affected business performance. Similarly, technological innovation has a positive and significant impact on business performance. Originality – Employees who work in the small business sector will be relied upon in the future as agents of change. Many practitioners have expressed this in the field of human capital, which assumes greater responsibility for small company players in terms of the style of consultation.
Co-Authors Acai Sudirman Deandra Vidyanata Debi Eka Putri Erbin Chandra Fitria Halim Julyanthry Julyanthry Sherly Sherly