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All Journal Jurnal Ekonomi Pembangunan Jurnal Ekonomi Modernisasi International Journal of Economics Development Research (IJEDR) Studi Kasus Inovasi Ekonomi Jurnal Inovasi Ekonomi International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Ilmu Ekonomi Langit Biru: Jurnal Ilmiah Aviasi Jurnal Perempuan & Anak Economic Development Analysis Journal
Zainal Arifin
Universitas Muhammadiyah Malang
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Journal : International Journal Of Science, Technology

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The Effect Of Brand And Price On Mineral Water Purchase Decision (The Study Of Semongkat Brand Local Gallon Mineral Water In Sumbawa District) Indra Kusumawati; Zainal Arifin
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.391

Abstract

Sumbawa Regency is a district in the Province of West Nusa Tenggara (NTB) Indonesia, where there are lots of local products, one of which is Semongkat Brand Gallon drinking water. Taken from natural springs from the mountains of Semongkat Tourism Village, Sumbawa Besar. The Objective is to significantly determine the effect of variables between brands and prices to the consumer’s decision in doing repurchased gallons of Semongkat mineral water in Sumbawa Regency. To find out which variables have the most significant influence on consumer decisions in repurchasing gallons of mineral water from the Semongkat brand in Sumbawa Regency, the type of research used is the associative one, which is a form of research aims to determine the relationship between two or more variables. This research builds a theory that can function to explain, predict and control a symptom. The population in this study are buyers (housewives) who make the decision to repurchase Semongkat brand mineral water products with the choice of gallon water. The sampling technique used was quota sampling technique based on certain considerations from the researcher (Djarwanto et.all, 1993:119) . For the number of population p is not known with certainty. The number of samples to be studied is 30 people. The variables of this research are the brand (X 1 ), the price is (X 2 ) and the purchase decision is (Y) and therefore, data collection method used should be the method of random sampling, While the data collection technique should use a questionnaire. The analytical tools used in this research are Multiple Linear Regression Test and Statistical Test. The findings of this study are partial and simultaneous findings. There is an
Co-Authors Ade Istihar Desman Afrisal Dea Bagaskara Agung Pambudi Ahmad Aziz Eka Putra Alvaro Dimas Febrianto Andri Ashari Annasrul Hidayatullah Ardiani Maulidia Oktafia Arfida Boedirochminarni Aris Soelistyo Bambang Widagdo Cholid Mutawaly Haydar Diana Nawati Wijaya diana wijaya Dwi Susilowati Dzikri Ainun Faza Endra Hardiyanti Fadlan Fadlan Fajrin Rizki Okvinda Febrika Melly Setiawati Feby Dea Suryani Futuhatul Barorah Hendra Kusuma Ida Nuraini Indra Kusumawati Kevin Dwi Prassetyo Kholidah Azhar Lalu Reza Wisnu Winata Mochamad Sulistyo Kurniawan Mohammad Faisal Abdullah Muhamad Rofi'i Muhammad Dedy Sholahuddin Muhammad Firmansyah Muhammad Sri Wahyudi Suliswanto Nada Kirana Sari Nazaruddin Malik Nico Andriantoni Nor Mila Ayu Sardanah Novi Primita Sari Novinta Nurmasari Novy Titah Nur Azizah Putri Indah Lestari Raden Ajeng Lia Susilawati Ragil Wijianto Ria Kartini Akbar Risky Angga Pramuja Riyadi Nurrohman Rozi Arisyika Putra Ryandhica Angga Saputra Salshabilla Nafitri Shafarilla Sapriansah Ali Nur Iksan Sri Budi Cantika Yuli Sudarti Sudarti . Sudarti Sudarti Syamsul Ph.D M.A. Hadi Syarif Mahdi Tesa Sindy Prameswari Putri Wahyu hidayat Wahyu Hidayat WIDAYAT - Wisnu Sujatmiko Yhoga Bagus Adhikrisna Yunan Syaifullah, Yunan Yusniarti Ali