Claim Missing Document
Check
Articles

Found 3 Documents
Search

Visualisasi Company Profil 3D Bangunan Ria Busana Sebagai Media Promosi Berbasis Augmented Reality Menggunakan Google Sketch Up Wahyuda Adios Zul Pratama; Suriati; Siti Sundari
SEMINAR NASIONAL TEKNOLOGI INFORMASI & KOMUNIKASI Vol. 1 No. 1 (2021): Prosiding Snastikom 2021
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.069 KB)

Abstract

Ria Busana is a national-scale fashion retail company spread across several cities in Indonesia. Fashion retailer that serves clothes to accessories ranging from babies, children, women and adult men with superior products according to trends, quality and affordable prices. The use of information media at Ria Busana is still manual, one of which is the Ria Busana profile so that researchers have a proposal to design Augmented Reality- based 3-dimensional animation into an android application. Making this android application using Unity3D and Vuforia software for making Ria Busana building models using Google SketchUp software. Starting from data collection, makig process of making QR barcode to the final result. After Augmented Reality can be used, building objects can be replaced in the form of markers, markers are patterns made in the form of images that will be recognized by the camera. The final result of this research is based on Augmented Reality which can visualize 3-dimensional objects of the Ria Busana building which has been successfully used for promotional media.
Implementasi Digital Marketing untuk Meningkatkan Omzet Industri Kecil Menengah (IKM) di Kabupaten Deli Serdang Dharmawati; Nur Wulan; Sarudin; Ummul Khair; Suriati
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 5 No 1 (2026): Juli 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v5i1.1429

Abstract

This community service program aimed to enhance the capacity of Small and Medium Industries (SMIs) in utilizing digital marketing as a marketing strategy in the digital era. The primary challenges faced by the partner organization included limited understanding of digital marketing, insufficient ability to identify target markets, and suboptimal utilization of digital platforms. The program was implemented through training, hands-on practice, and mentoring, covering the fundamentals of digital marketing, the identification of Unique Selling Propositions (USPs), the use of social media and online marketplaces, as well as the application of WhatsApp Business and paid advertising. The results demonstrated an improvement in participants' understanding of digital marketing strategies and their ability to create simple promotional content. Among the 25 participants, 2 (8%) were unable to develop digital marketing content, 4 (16%) had not yet completed the development of their business marketing content, whereas 19 (76%) successfully completed the creation of digital marketing content. This program is expected to encourage SMIs to sustainably increase their sales revenue and strengthen their competitiveness.
Empowering Scout Members of the 015-016 Scout Group through Digital Screen-Printing Training to Foster Creative Entrepreneurship in Dolok Ilir Tulus; Nuraini Abdul Azis; Tulus Joseph Marpaung; Putri Khairiah Nasution; Suriati; J.L. Marpaung
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2025): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v10i2.24600

Abstract

This community service program aimed to empower members of the 015-016 Scout Group at SMP Swasta Dolok Ilir, Indonesia, through digital screen-printing training to foster creative entrepreneurship. The program was implemented using a participatory and experiential learning approach, integrating digital graphic design training, hands-on practice with Direct-to-Film (DTF) screen-printing technology, product production, and basic entrepreneurial orientation. Training activities were supported by international collaboration with lecturers from Malaysia as part of strengthening Indonesia–Malaysia cooperation in education and community engagement. The results showed a clear improvement in participants’ digital skills, creativity, and practical production abilities. Most participants were able to independently design and produce screen-printed products with acceptable quality standards. The provision of modern screen-printing equipment and the establishment of a Creative Entrepreneurial Corner within the school further supported program sustainability by enabling continuous practice and school-based entrepreneurial activities. Furthermore, participants learned how to package and brand their products while exploring e-commerce platforms to access broader markets. The establishment of a school-based Creative Entrepreneurial Corner under the Scout Group further strengthened program continuity, serving as a platform for ongoing practice and business development. Overall, this initiative demonstrates that integrating digital skills with entrepreneurial training can significantly enhance the self-reliance, creativity, and economic potential of rural youth, offering a replicable model for community development in similar contexts.