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Journal : Jurnal Abdimas Bina Bangsa

PENDAMPINGAN USAHA GIPANG SINGKONG DALAM MENINGKATKAN PEMASARAN DI ERA PANDEMI COVID-19 Ratu Sifa Ni’mah; Intan Permatasari; Nurul Hikmah; Puput Lestari; Ajeng Afifah Muhartini
Jurnal Abdimas Bina Bangsa Vol. 2 No. 2 (2021): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.04 KB) | DOI: 10.46306/jabb.v2i2.124

Abstract

The purpose of the Student Work Lecture Community Service Program is to increase the village potential and marketing of Gipang Dangdeur (cassava) in Kramatlaban village. The making of gipang is the object of this dedication. By using SWOT analysis, several problems were found as a result of internal weaknesses and external threats. The method of implementing this service is by using the Participation Action Research (PAR) method where the implementation is carried out through a participatory approach method, the implemented into an action, survey through observation, interviews, and analysis of village problems and potentials. Limited production, traditional manufacturing process and competition from Gipang produced by other regions. With this activity, the MSME group has product labels and marketing strategies using social media such as Instagram, Shopee, Facebook, WhatsApp which are carried out through digital technology. Directly through digital technology, it is able to increase and develop the selling value of cassava gipang craftsmen so that products can increase during the Covid-19 period. Several suggestions and proposals were generated, eith the hope that after implementation they would increase the marketing and selling value of the Gipang products, thereby increasing the welfare of the makers in particular and the people of the entire Kramatlaban village in general
PENDAMPINGAN PENGELOLAAN KEUANGAN PADA PELAKU UMKM KELURAHAN TAMANSARI KECAMATAN PULOMERAK, KOTA CILEGON Ulfi Jefri; Rika Kartika; Ratu Sifa Ni’mah; Raden Irna Afriani; Yuliah Yuliah
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.523

Abstract

This community service aims to support micro, small and medium enterprises (MSMEs) in managing the financial reports of the businesses they run. Micro businesses, especially in the Tamansari sub-district, Pulo Merak sub-district, Cilegon city. Financial statements are one of the important components that must be owned by MSME actors. This is also widely carried out in the household environment, in order to supplement income or even as the main source of household income. Likewise, in Tamansari Village, Pulomerak District, the majority of the people's livelihood is trading. Various types of business carried out by local residents. Of course, in running a business, it is necessary to have financial management so that business owners are able to know the amount of profit earned. However, the local community's ability to manage financial businesses is minimal, making it difficult to distinguish venture capital and profit when earning income from a business. Based on these conditions, community service is carried out to provide knowledge about financial management and preparing financial reports in a simple way so that you can know the amount of profit. This community service uses the seminar method which takes place at the Tamansari Village Office with participants from MSME actors in the community around the Tamansari Village office. The results of this community service activity can increase knowledge about financial management and preparation of simple financial reports and implement the preparation of financial reports for Micro, Small and Medium Enterprises (MSMEs) in Tamansari Village
PENDAMPINGAN DALAM DIVERSIFIKASI UBI JALAR UNTUK MENINGKATKAN PEREKONOMIAN KELUARGA Kartika, Rika; Hartoko, Gatot; Ni’mah, Ratu Sifa; Assyifa, Assyifa; Safitri, Esti
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1050

Abstract

This community service activity aims to provide assistance to women in the verification of sweet potatoes to improve the family economy by create new business opportunities because there is still a lack of innovation from the use of natural products by the community. There are several methods carried out in this activity, namely counseling, mentoring, and field surveys for the sale of finished products. This community service activity is important because it can provide insight to the community about diversifying natural products, can create business opportunities, and can benefit from sales, so as to improve economic welfare. In the trial sales stage, the results of diversifying purple sweet potatoes into melted sweet potato balls obtained 100% sales results according to the target