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All Journal Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha JURNAL BARUNA HORIZON ARRUS Journal of Engineering and Technology Journal of Social Science Studies (JOS3) Relasi : Jurnal Ekonomi Jurnal Simki Economic
Mohammad Djaelani
Universitas Sunan Giri Surabaya
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Social Sciences

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Journal : Jurnal Simki Economic

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Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, And Product Quality on Consumer Behavior of Paint Products Mohammad Djaelani; Didit Darmawan
Jurnal Simki Economic Vol 4 No 2 (2021): Volume 4 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i2.114

Abstract

Increased economic growth affects consumer needs. Consumer needs for buildings, not only based on its function but also its beauty. One of them is the need for paint. This study aims to determine the effect of brand image, price, and product quality on purchasing decisions. The population of this study is the consumers of Dulux wall paint in the city of Surabaya. The sample of this study consisted of 100 respondents. The sampling technique used the Accidental Sampling method. The analysis technique used is multiple linear regression. The results showed that brand image, price, and product quality partially had a significant influence on purchasing decisions. In addition, brand image, price, and purchasing decisions have a significant role in simultaneous purchasing decisions.
Co-Authors Arif Rachman Putra Bambang Triono Didit Darmawan Ella Anastasya Sinambela Fayola Issalillah M. Syaiful Anwar Misbachul Munir Mochammad Saleh Rafadi Khan Khayru Rafadi Khan Khayru Rahayu Mardikaningsih Retnowati, Eli