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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal The Messenger MediaKom : Jurnal Ilmiah Ilmu Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi JMM (Jurnal Masyarakat Mandiri) Jurnal Transformative An-Nida : Jurnal Komunikasi Islam Jurnal Audience Journal of Community Service and Empowerment Jurnal Komunikasi Korporasi dan Media (JASIMA) AHSAN: Jurnal Dakwah dan Komunikasi
Riki Arswendi
Universitas Mercu Buana
Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Komunikasi Korporasi dan Media (JASIMA)

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Evaluasi Aktivitas Komunikasi Pemasaran PT. Multi Flashindo Karisma dalam Meningkatkan Penjualan Produk Peralatan Dapur Komersial (Studi Kasus pada PT. Multi Flashindo Karisma Periode Tahun 2017 - 2019): Evaluasi Aktivitas Komunikasi Pemasaran PT. Multi Flashindo Karisma dalam Meningkatkan Penjualan Produk Peralatan Dapur Komersial (Studi Kasus pada PT. Multi Flashindo Karisma Periode Tahun 2017 - 2019) Iqbal Lesmana; Riki Arswendi
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 1 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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The purpose of this study is to describe the evaluation of marketing communication activities carried out by PT Multi Flashindo Karisma in increasing sales of commercial kitchen equipment products for the 2017-2019 period. This research method uses a qualitative approach with the type of case study research. This research was carried out at PT Multi Flashindo in the 2017-2019 case period. The growing popularity of the Foodservice business creates new opportunities for equipment distributors in this field, including PT MFK. It is marked by the entry of various foreign restaurants that continue to arrive in Indonesia by having innovative and attractive presentations and being dominated by convinence stores, restaurants, cafes and catering businesses. many opportunities and emerging competitors offer a set of business needs. Based on the results of the discussion, it can be concluded that PT Multi Flashindo Karisma regarding the marketing evaluation of PT Multi Flashindo Karisma in increasing sales has decreased sales turnover from year to year. The marketing communication strategy carried out by PT MFK in 2017-2019 consisted of 1) first, holding an Exhibition Event consisting of Sial International Food (Sial Interfood), 2) second, namely giving special prices during the Year end sale, Ramadhan sale and Merdeka sale. and holding internal and external events consisting of cooking demos, cooking seminars, technical cooking training. However, based on the marketing strategy that has been carried out by PT MFK in 2017-2019, it still has not been able to achieve the sales target. Therefore, it can be categorized that PT MFK in the last three years has experienced a decline in sales turnover due to the company's event management being not optimal and the company's poor implementation of communication strategies in maintaining relationships with large clients.
The Role and Communication Activities of Tourism Aware Communities for Tourism Promotion in Wakatobi Regency arswendi, riki
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 4 No. 2 (2023)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstrak Industri pariwisata mengalami keterpurukan di masa pandemic covid 19 sejak tahun 2020 hingga 2023. Padahal tahun 2018 dan 2019 mencatatkan prestasi angka kunjungan wisatawan di Indonesia. Hal ini mendorong pemerintahan membuat program 10 destinasi wisata unggulan Bali baru termasuk Wakatobi. Salah Satu Non Government Organisation (NGO) yang aktif dalam melakukan promosi adalah Generasi Pesona Indonesia (GenPi) Wakatobi yang aktif berbagai informasi mengenai aktivitas dan potensi pariwisata Wakatobi melalui akun instagramnya. Bahkan lebih aktif dari institusi pemerintahan. Bagaimana peran dan aktivitas komunikasi pemasaran pariwisata apa yang dilakukan oleh komunitas ini menjadi fokus dari riset ini. Penelitian ini merupakan penelitian kualitatif dengan menggunakan paradigma konstruktivis. Konsep komunikasi pariwisata Burhan Bungin dan manajemen sosial media digunakan untuk menguraikan fenomena yang ada. Hasil temuan menunjukkan bahwa peran Genpi Wakatobi sebagai konten creator di sosial media Instagram. Selain Instagram, Genpi juga melakukan kolaborasi dengan dinas pariwisata wakatobi, komunitas NGO, komunitas desa wisata dan institusi pendidikan SMP/SMA. Kata Kunci: komunikasi pariwisata, komunitas sadar wisata, Genpi, promosi wisata, Instagram Abstract The tourism industry has experienced a slump during the Covid 19 pandemic from 2020 to 2023. Even though 2018 and 2019 recorded achievements in the number of tourist visits in Indonesia. This prompted the government to create a programme of 10 new Bali flagship tourist destinations including Wakatobi. One Non Government Organisation (NGO) that is active in conducting promotions is Generasi Pesona Indonesia (GenPi) Wakatobi, which actively shares information about Wakatobi's tourism activities and potential through its Instagram account. Even more active than government institutions. How the role and tourism marketing communication activities carried out by this community are the focus of this research. This research is a qualitative study using a constructivist paradigm. Burhan Bungin's concept of tourism communication and social media management are used to describe the phenomenon. The findings show that Genpi Wakatobi's role as a content creator on Instagram social media. In addition to Instagram, Genpi also collaborates with the Wakatobi tourism office, the NGO community, the tourist village community and junior / senior high school educational institutions. Keywords: tourism communication, tourism awareness community, Genpi, tourism promotion, Instagram
Co-Authors Andi Herlina Dona Bella Hartono, Dudi Henni Gusfa Huey, Nun Shwu Iqbal Lesmana Jaya, Suman Mardhiyyah, Mardhiyyah Siang, Tan Gek Syaefuddin, S. Urip Sedyo Widodo Vitria Ariani