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MODEL PERAN PERADILAN ETIK DALAM MERAIH KEPERCAYAAN PUBLIK (Studi Kasus Penyelenggara Pemilu Berintegritas Dewan Kehormatan Penyelenggara Pemilu Periode 2012-2017) Gusfa, Henni; Irmawanti, Irmawanti
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 2 (2017): August 2017 - January 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i2.1807

This study describes communication constitutes organizing the Election OrganizerHonorary Council (DKPP) in realizing election organizers with integrity. Using the casestudy method, the results show that, 1) DKPP is a judicial role model of the professionalcode of ethics which in its work shows its integrity with innovation through open judicial,2) effective communication among fellow members in preparing membershipformations, as well as with related parties such as the Secretariat General of the ElectionSupervisory Body (Bawaslu) and the Ministry of State Apparatus Empowerment andBureaucratic Reform (Kemenpan-RB) in formulating the structure of the DKPPsecretariat, 3) communication with key partners namely the General ElectionCommission and Bawaslu to legalize the code of ethics, 4) communication in the divisionof work among DKPP membersKeywords: Organisation communication, communicationconstitutive organisation, DKPP, ethic code judicature, integrity election organizer.

The effect of television media on beginner votersâ€™ political participation Hutasoit, Kennorton; Gusfa, Henni
Jurnal Studi Komunikasi Vol 4 No 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2432

The political participation of beginner voters in the 2019 Indonesian General Elections in Belu Regency, East Nusa Tenggara Province (NTT) differentiate the current research from other studies. The television media were assumed to influence the political participation of beginner voters in the border region. Correlation test (r) was used to uncover the findings of this study. This study revealed a correlation between exposure to television mass media and political participation with 0.623 value, or strong correlation level category. Television media exposure also had a significant influence on political participation in the border district. Therefore, television broadcasting institutions which manage public frequencies play an important role in increasing the political participation of beginner voters at the border district by broadcasting political and election-related contents or programs.

The effect of television media on beginner votersâ€™ political participation Hutasoit, Kennorton; Gusfa, Henni
Jurnal Studi Komunikasi Vol. 4 No. 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2432

The political participation of beginner voters in the 2019 Indonesian General Elections in Belu Regency, East Nusa Tenggara Province (NTT) differentiate the current research from other studies. The television media were assumed to influence the political participation of beginner voters in the border region. Correlation test (r) was used to uncover the findings of this study. This study revealed a correlation between exposure to television mass media and political participation with 0.623 value, or strong correlation level category. Television media exposure also had a significant influence on political participation in the border district. Therefore, television broadcasting institutions which manage public frequencies play an important role in increasing the political participation of beginner voters at the border district by broadcasting political and election-related contents or programs.

STRATEGI PROMOSI ONLINE SHOP MELALUI SOSIAL MEDIA DALAM MEMBANGUN BRAND ENGAGEMENT (Studi Kasus: Promosi Brand Sally Heart Melalui Akun Instagram @ukhtisally) Fani Puspitasari; Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 2 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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This qualitative research tried to describe the use strategy promotion in social media instagram, currently used by many companies, organizations, and individuals to create an online shop. They use social media to communicate in promoting the products and the interaction between the company and its customers. Consumers in social media are more interactive, they might be persuaded to do something and be able to receive information from anyone. Companies that use social media need to collaborate with customers to promote their products so that it can make an entanglement between the two. Through the media and content co-creation is an innovation in creating products and experiences of collaboration between consumers and companies that are connected (Beyond Promotion) to build brand engagement. Based on this research, shop online promotional strategies used by Hijab Sally Heart using images and video content on the theme of Muslim and concepts of friendship to create communication with customers through social media Instagram as the media used. The implementation of the content is created, generating a spiritual emotional involvement between the online shop and the consumer.Keywords Marketing Communications, Promotion Strategy, Internet Marketing, Social Media Instagram, Brand Engagement

STRATEGI KOMUNIKASI INTERNAL DALAM SOSIALISASI BUDAYA BARU (STUDI KASUS RUMAH SAKIT BAKTI TIMAH PANGKALPINANG) Mimi Sumarni; Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 8, No 1 (2018): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Corporate culture as a system of shared meaning shared by members that differentiates an organization from other organizations. The success of an organization is absolutely related to a growing and prevailing culture within the organization, the success in building a culture in accordance with the vision, mission and character as well as the behavior of the members greatly determine the ability of the organization to survive and even win the competition in other organizations. This study aims to describe and examine in depth the internal communications strategy in designing the hospital culture and to see the results of cultural demensi and internal communication in the hospital. Internal communication strategy is a structured plan to clarify pressing to members of the organization that includes Strategic analysis, Strategic intent, Strategic Action. The paradigm of this research is Kontruktivis this paradigm saw that the reality is the result of construction or formation of the man himself and hold that the knowledge is not only the result of the construction of subjective thinking studied. This study uses a qualitative case study method which is one of the research strategies to develop an in-depth analysis with the main problem of how internal communication strategy in designing corporate culture at Bakti Pahang Pangkalpinang Hospital.Keywords: Corporate Culture, Internal Communication Strategy, Bakti Timah Hospital.

MENDUKUNG STRATEGI PROMOSI TERINTEGRASI MOBILE APPLICATION “OTOCARE” PT. ASURANSI ASTRA Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 7, No 1 (2017): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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In support of mobile application "Otocare", PT. Astra Insurance requires an integrated promotional strategy, with the movement of all components owned by the company, designing it, and also apply it in the strictly dynamics of competence Insurance company in Indonesia. This research has purpose to know and analyze from various application of promotion strategy that support the implementation of Mobile application "Otocare", so that will be found any obstacles in the implementation, and given the solution to limit the barrier, and improve service to Customer PT. Astra Insurance. This study uses the theory of Integrated Marketing Communication (IMC) Belch, using constructivist paradigm, with qualitative research design. Methods were performed with in-depth interviews, with a single case study approach, which placed the case as the focus of the study. From the data obtained then in though by testing the validity of data with trustworthtiness, namely authenticity, and triangulation of data. The results in this study are an analysis of various promotional channels conducted in support of mobile application service "otocare" using SOSTAC model. From all analyzes and results obtained can be concluded that the implementation of promotional strategies to support mobile application "Otocare" This can improve services for customers Garda Oto, PT. Astra Insurance.Keywords : Communication, Promotion Strategy, Mobile application, IMC, SOSTAC

PENGARUH BULLYING DALAM KOMUNIKASI INTERNAL TERHADAP KINERJA KARYAWAN DI PERUSAHAAN WISATA Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 6, No 2 (2016): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Abstract: Communication within an organization is very basic, but bad communication can damage the existingcultural order within an organization. Poor communication can cause bullying and have an impact on employeeproductivity. This study aims to determine how much influence bullying in internal communication onperformance employee.Paradigm of research is positivistic and research method used is survey with quantitative approach. Dataanalysis method used is multiple linear regression. Furthermore, the object of his research is the employee ofthe South Jakarta Tourist Company, amounting to 55 employees taken with a sampling census. Result of t testcalculation, the influence of internal communication (X1) on performance employee (Y) obtained count valuetcount 4,707> 2,007 ttable with significance value 0.000 <0.005. The results of these calculations indicate thatinternal communication variables significantly affect the performance employee.Calculation with t test on variable bullying (X2), obtained tcount of 3,680> 2.007 table with significance value0.001 <0.005. The results show that the variables of internal communication significantly affect the employeeperformance. Next with the F test, the Fcount value is 86.043 with a significance level of 0.000. It means thatHO is rejected and Ha is accepted, since the value of Fcount is 86.043> 3.18 (Ftabel) and the significancevalue is 0.000 <0.05. So that can be stated internal communication and bullying effect simultaneously toperformance employee. The magnitude of influence on the basis of the coefficient of determination of the twoindependent variables to the dependent variable is 0.768 or 76.8%. While the remaining 23.2% influenced byother variables that are not described in this study. Keywords: internal communication, bullying, employee performance

IMPLEMENTATION OF PENTAHELIX IN SYNERGY ACCELERATION OF COVID HANDLING 19 Eki Baihaki; Henni Gusfa; Riza Gusti Rahayu
Pasundan International of Community Services Journal (PICS-J) Vol 2 No 1 (2020): Volume 2 Number 01 June 2020
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics.v2i1.2940

The world experienced chaos caused by the Covid-19 virus which spread and caused death. Covid-19 causes paralysis in various sectors of life as a nation and state. But what is even more concerning is that there are still sectoral egos on a micro and macro scale in their handling. The research objective is to implement cross-institutional communication synergy (Phentahelix) in accelerating the handling of Covid-19. The method used in the Cimahi case study relies on handling Covid-19 from the lowest organizational structure, namely RT and RW, Dkm and the Ar-Rahmandan foundation and other local institutional components that are integrated into the Covid-19 RW 24 Task Force by building synergy with the local government, namely Kelurahan and Public health center The presence of the Covid Task Force 19, whose main task was to disseminate and educate health protocols, distribute free masks and establish a Community Granary, for the affected residents to run effectively and have a significant impact when carried out individually by the existing local institutions.

Pengaruh brand ambassador Hamish Daud dan iklan terhadap brand image Clear Nur Fitri Yanti; Henni Gusfa
Manajemen Komunikasi Vol 6, No 2 (2022): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v6i2.34802

Periklanan merupakan salah satu media yang sering digunakan perusahaan untuk menginformasikan, membujuk, dan mengingatkan khalayak. Iklan yang ditayangkan diharapkan mampu menimbulkan atensi dari khalayak dan dapat memberikan rasa ketertarikan dari isi pesan yang disajikan. Iklan berisi makna pesan melalui kata-kata, gambar atau ikon menarik yang diulang-ulang sehingga dapat menarik perhatian publik, dalam penayangan iklan banyak perusahaan yang menggunakan jasa selebritis sebagai bintang iklan atau ikon perusahaan untuk menyampaikan sebuah pesan maupun merepresentasikan produknya di mata konsumen serta untuk meningkatkan image brand itu sendiri. Iklan mimpi besar generasi muda melalui gerakan “Ayo! Indonesia Bisa” memobilisasi generasi milenial Indonesia dan Clear menghadirkan Clear Change Agent yang mewakili generasi muda untuk berbagi cerita inspiratif tentang mimpi besar hidupnya, salah satunya Hamish Daud. Brand image Clear berpengaruh dengan agen perubahan ini dan iklan yang tematik mimpi hidup. Tujuan penelitian ini untuk mengetahui pengaruh brand ambassador dan iklan terhadap brand image dan sikap. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Penelitian ini dilakukan pada milenial, menggunakan teknik purposive sampling dan data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa ada pengaruh penggunaan brand ambassador Hamish Daud dan iklan Clear “Ayo! Indonesia Bisa” terhadap brand image Clear. Brand image Clear di mata pengguna produknya yaitu milenial membayangkan produk dari ambassador dengan value 39.1% dan penggunaan iklan valuenya 41,5%. Penggunaan ambassador dan iklan dalam membranding image produk dapat memengaruhi sikap milenial secara signifikan melalui keputusan partisipasi di media sosial.

TRANSFORMASI IDENTITAS PERUSAHAAN NEGARA: STUDI KASUS PLN Henni Gusfa
MediaKom : Jurnal Ilmiah Komunikasi Vol 9, No 1 (2019): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

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Perusahaan Listrik Negara Republik Indonesia atau yang biasa dikenal sebagai PT. PLN (Persero) hadir sebagai satu-satunya perusahaan yang memberikan jasa pengadaan listrik bagi seluruh rakyat Indonesia yang berada dalam 35 propinsi yang tersebar di bumi Indonesia. Sepak terjang dari PT. PLN masih jauh dari harapan yang dinginkan oleh konsumen yaitu masyarakat Indonesia pada umumnya. Di beberapa daerah ditanah air masih sering terjadi adanya pemadaman bergilir ataupun juga belum tersedianya listrik dibeberapa daerah pelosok tanah air. Merunut usia yang telah berumur lebih dari 50 tahun, berikut beberapa rekam histori yang kami ambil dari beberapa media online Liputan6.com, Jakarta - Asosiasi Produsen Listrik Swasta Indonesia (APLSI) mengeluhkan lamanya proses pengadaan pada proyek kelistrikan yang dilakukan PT PLN (Persero). Lamanya proses dikhawatirkan bisa membuat program kelistrikan 35 ribu Mega Watt (MW) molor. Penasihat APLSI Heru Dewanto mengatakan, saat ini sebanyak 17.400 Mega Watt (MW) yang sudah melalui penandatanganan perjanjian penjualan listrik (Power Purchase Agreement/PPA). Namun dari total tersebut, sebesar 10 ribu MW tahap pertama hingga kini belum melalui tahap financial closing untuk bisa memulaikonstruksi. "Dari 17.400 itu carry over sebelumnya 10 ribu baru PPA," kata Heru di Kantor Kementerian ESDM, Jakarta, Senin (25/7/2016). Heru menuturkan, pada pembangunan Pembangkit Listrik Tenaga Uap (PLTU) dengan kapasitas terbesar ‎1.000 Mw membutuhkan waktu 4,5 tahun. Bila dihitung mundur, dengan masa pembangunan baru berlangsung pada tahun ini maka pembangkit tersebut baru bisa rampung pada 2020 atau meleset dari target waktu program 35 ribu MW.

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