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All Journal Abdimas Dewantara Jurnal Sosial Ekonomi Kelautan dan Perikanan Menara Ilmu Jurnal Pendidikan dan Kewirausahaan Jurnal Ecogen Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Ekonomi Perbanas Journal of Islamic Economics and Business Prosiding Seminar Nasional Pengabdian Masyarakat
Imtihan Imtihan
UNIVERSITAS NAHDLATUL ULAMA (UNU) SUMATERA BARAT
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Journal : Jurnal Ecogen

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Analisis Faktor-Faktor yang Mempengaruhi Minat Nasabah dalam Menggunakan Kartu Kredit Iim Imtihan; ikhwan hasan; Putri Anisak
Jurnal Ecogen Vol 4, No 2 (2021): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v4i2.11037

Abstract

The purpose of this study was to determine the factors that influence customer interest in using a credit card PT. Bank Negara Indonesia Padang. The type of research is descriptive and qualitative research. The sampling technique used is Purposive sampling. The type of data used is primary and secondary data. The data analysis technique used is multiple linear regression by using t test and F test. The results of this study indicate that: (1) advertising has a positive and significant effect on customer interest in using a credit card PT. Bank Negara Indonesia Padang, (2) lifestyle has a positive and significant effect on customer interest in using a credit card PT. Bank Negara Indonesia Padang, (3) customer value has a positive and significant effect on customer interest in using a credit card PT. Bank Negara Indonesia Padang and (4) advertising, lifestyle and customer value have a positive and significant effect on customer interest in using a credit card PT. Bank Negara Indonesia Padang.
Meningkatkan Keputusan Pembelian Konsumen melalui Tangible, Kehandalan (Reliability) dan Daya Tanggap (Responsiveness) dalam Pelayanan Ash Shadiq Egim; Liza Zulbahri; Imtihan Imtihan; Riche Fermayani
Jurnal Ecogen Vol 6, No 3 (2023): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v6i3.15302

Abstract

The purpose of this research is to find out how consumer purchasing decisions at KFC Veteran Padang City Branch are influenced by physical evidence, reliability and responsiveness. This research is correlational research with a quantitative approach. In this study, data was obtained by filling out questionnaires and interviews. This research used 100 respondents as samples using the Simple Random Sampling technique. This research uses multiple regression analysis to analyze the data and uses SPSS 21 to process the data. The main results are: 1). Tangible variables (X1) have a significant effect on purchasing decisions 2). The reliability variable does not have a significant influence on purchasing decisions, 3). The responsiveness variable does not have a significant effect on purchasing decisions. Based on the simultaneous F test, the variables physical evidence, reliability and responsiveness influence purchasing decisions at KFC Veteran Branch. The results of the R square test can be explained by the independent variable, namely 30% of purchasing decisions and the remaining 70% can be explained by other variables not included in this research model.
Co-Authors Dahnil Mar. J Elyani Elyani Erwin Harun Fikra Fikra HILMAN LUBIS ikhwan hasan Irwandi Irwandi Irwandi Irwandi Juliana Juliana Khamo Waruwu Lisa Mayasari Liza Zulbahri Mistia Sari Muzakir Muzakir Nelzi Fati Putri Anisak Reffi Aryzegovina Riche Fermayani Suhaemi, Zasmeli Yulhendri Yulhendri