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All Journal Jurnal Mirai Management AkMen JURNAL ILMIAH Patria Artha Journal of Accounting Dan Financial Reporting YUME : Journal of Management Jurnal Edueco Jurnal Akuntansi Kompetif Journal of Economic, Public, and Accounting (JEPA) Tangible Journal J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Jurnal Dinamika Akuntansi dan Bisnis (JDAB) Paradoks : Jurnal Ilmu Ekonomi Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat
Risa Rukmana
Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Neuroscience Social Sciences Other

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Pendampingan Pemasaran Berbasis Digital Bagi Pelaku Usaha Otomotif Pada UD. R3 Jaya Mobil Sebagai Strategi Peningkatan Daya Saing di Era Ekonomi Digital Samsinar, Samsinar; Muflikhah, Itsna; Jauhari, Yustika; Surianto, Nurul Maghfirah; Rukmana, Risa
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/kjhrr725

Abstract

This Community Service Activity aims to increase MSME literacy in utilizing digital/social media in promoting products sold to increase branding and product sales. UD. R3 Jaya Mobil, as one of the automotive business actors engaged in vehicle sales and maintenance services in the Makassar area, faces similar challenges. Based on initial observations, this business has quite large market potential due to its strategic location and has regular customers. The Digital Marketing Assistance Activity for Automotive Business Actors has been successfully implemented with positive achievements. Through a participatory and applied approach, this activity is able to increase knowledge, skills, and awareness of partners regarding the importance of implementing digital marketing strategies in developing businesses. In addition, this activity also encourages business actors to be more adaptive to developments in information technology which is a main characteristic of the digital economy era
Co-Authors A. Mulia Saleh A. Rahman, Fatmawati Aditiya, Roby Afriyani Afriyani Dewi ANGGRAENI Dwi Marlina Wijayanti Fera Aprilia Frisky Jeremy Kasingku Haedar, Nurfatwa Hardiyanto Jauhari, Yustika Khaeruddin, Faizah Muflikhah, Itsna Nurhidayah Nurlaila Hasmi Rahayu Alkam Ramlah Ramlah Rani, Ananda Raodahtul Jannah Odha Raodatul Jannah Saleh, Andi Mulia Samsinar Samsinar Sarinah Sarinah Seppa, Yusi Irensi Shakila Julia Rahayu St. Ramlah Suriani Surianto, Nurul Maghfirah Tenri Mangindara, A Wijayanti, Dwi Marlina