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Pendampingan Pemasaran Berbasis Digital Bagi Pelaku Usaha Otomotif Pada UD. R3 Jaya Mobil Sebagai Strategi Peningkatan Daya Saing di Era Ekonomi Digital Samsinar, Samsinar; Muflikhah, Itsna; Jauhari, Yustika; Surianto, Nurul Maghfirah; Rukmana, Risa
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/kjhrr725

Abstract

This Community Service Activity aims to increase MSME literacy in utilizing digital/social media in promoting products sold to increase branding and product sales. UD. R3 Jaya Mobil, as one of the automotive business actors engaged in vehicle sales and maintenance services in the Makassar area, faces similar challenges. Based on initial observations, this business has quite large market potential due to its strategic location and has regular customers. The Digital Marketing Assistance Activity for Automotive Business Actors has been successfully implemented with positive achievements. Through a participatory and applied approach, this activity is able to increase knowledge, skills, and awareness of partners regarding the importance of implementing digital marketing strategies in developing businesses. In addition, this activity also encourages business actors to be more adaptive to developments in information technology which is a main characteristic of the digital economy era
RESPON PASAR TERHADAP PENGUNGKAPAN AKUNTANSI: TINJAUAN LITERATUR SISTEMATIS GLOBAL Muflikhah, Itsna; Rukmana, Risa
ISAFIR: Islamic Accounting and Finance Review Vol 7 No 1 (2026): Volume 7 (1) June 2026
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/isafir.v7i1.68543

Abstract

This systematic literature review (SLR) examines how capital markets respond to accounting disclosures globally, analysing 39 open access Scopus indexed articles (2016–2026) via the PRISMA 2020 protocol. Three analytical dimensions are investigated: (1) institutional context developed versus emerging markets; (2) disclosure type mandatory versus voluntary; and (3) dominant methodology. Findings show that value relevance models (Ohlson) and event study methods dominate the literature. Developed market firms exhibit stronger disclosure price relationships than emerging market counterparts, where concentrated ownership and weak governance attenuate information transmission. Voluntary sustainability and CSR disclosures produce heterogeneous market reactions contingent on disclosure quality and credibility. Governance mechanisms, information asymmetry, and regulatory environment are identified as critical moderators. The review synthesises global evidence, identifies research gaps, and provides a roadmap for future inquiry in developing country contexts.
Tinjauan Literatur : Praktik Akuntansi Biru dalam Pengelolaan Karbon Pesisisr di Indonesia dan Malaysia Rukmana, Risa; Muflikhah, Itsna
ISAFIR: Islamic Accounting and Finance Review Vol 7 No 1 (2026): Volume 7 (1) June 2026
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/isafir.v7i1.68591

Abstract

Increasingly intense climate change has made blue carbon ecosystems increasingly important in carbon management strategies worldwide. The purpose of this systematic literature review is to combine theoretical and empirical studies on blue accounting practices in coastal carbon management in Malaysia and Indonesia. The study uses the PRISMA approach to identify factors that support and hinder the implementation of blue accounting, evaluate the effectiveness of various methodologies, and examine how carbon management practices in coastal ecosystems interact with socio-economic, environmental, and policy factors. Four key themes emerge from the review: conceptualization and blue accounting frameworks; technical and methodological approaches; integration of institutions, policies, and governance; and economic valuation and market-based tools. The results indicate that Indonesia and Malaysia have significant coastal carbon potential. This study contributes to the development of a more practical, relevant, and comparative blue accounting framework for coastal ecosystem management policies in Southeast Asia.