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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL SOSIAL HUMANIORA (JSH) Binus Business Review Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Manajemen Indonesia Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan eProceedings of Management Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Damayanti Octavia
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Binus Business Review

 1 
The Influence of Website Quality on Online Purchase Intentions on Agoda.Com with E-Trust as a Mediator Octavia, Damayanti; Tamerlane, Andes
Binus Business Review Vol 8, No 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1680

Abstract

In e-commerce market, there is no physical interaction between buyers, sellers, and payments. The confidence to buy online e-trust can raise or lower the perceived risk and security issues, so e-trust is crucial for the success of e-commerce companies, such as Agoda.com. The sorting of online businesses is vital to avoid losses when doing the online business transaction, such as by looking at the quality of the website and the company’s ability to provide e-trust. The methods used in this research were quantitative and causal. The research sample was collected using non-probability sampling method which was purposive sampling by taking 200 respondents. Data analysis techniques used SEM (Structural Equation Modeling).The conclusion shows the existence of a significant influence on the website’s quality towards e-trust, and e-trust on the online purchase intentions. Moreover, there is an insignificant impact on the quality of the site towards online purchase intentions.
The Influence of Website Quality on Online Purchase Intentions on Agoda.Com with E-Trust as a Mediator Damayanti Octavia; Andes Tamerlane
Binus Business Review Vol. 8 No. 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1680

Abstract

In e-commerce market, there is no physical interaction between buyers, sellers, and payments. The confidence to buy online e-trust can raise or lower the perceived risk and security issues, so e-trust is crucial for the success of e-commerce companies, such as Agoda.com. The sorting of online businesses is vital to avoid losses when doing the online business transaction, such as by looking at the quality of the website and the company’s ability to provide e-trust. The methods used in this research were quantitative and causal. The research sample was collected using non-probability sampling method which was purposive sampling by taking 200 respondents. Data analysis techniques used SEM (Structural Equation Modeling).The conclusion shows the existence of a significant influence on the website’s quality towards e-trust, and e-trust on the online purchase intentions. Moreover, there is an insignificant impact on the quality of the site towards online purchase intentions.
Ecolabeling, Green Advertising, and Branding: Drivers of Green Purchasing Behavior Among Generation Z Amaris Sih Kinanthi; Damayanti Octavia
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13388

Abstract

Generation Z is highly aware of sustainability and environmental issues, yet skepticism toward sustainability claims and the prioritization of product quality and price pose challenges to green marketing effectiveness. The research examined the influence of green marketing strategies on Generation Z’s consumer behavior in influencing green purchasing behavior. It explored three key elements of green marketing: ecolabeling, green advertising, and green branding. It also assessed the mediating roles of environmental knowledge and green consumption in shaping green buying behavior. A quantitative survey was conducted among 400 Generation Z consumers in Indonesia, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that green marketing strategies significantly impact environmental knowledge, which subsequently influences green consumption and green buying behavior. Transparency in sustainability claims, clear communication of product benefits, and consumer education on environmental issues are essential in fostering trust and engagement. The research offers originality by integrating environmental knowledge and green consumption as mediators in a Generation Z context, providing new empirical insights into how green marketing strategies influence this demographic. It contributes theoretically to consumer behavior literature and offers practical implications for businesses to design marketing strategies that appeal to environmentally conscious consumers. Companies aiming to attract Generation Z must prioritize transparency, consumer education, and engagement to build trust and long-term loyalty. Future research can explore the role of digital marketing and social media in enhancing green consumerism among younger generations.
Co-Authors Amaris Sih Kinanthi Andes Tamerlane Annaf, Muhammad Rifqi Apon, Nathaleo Michel Citra Dwi Setiawati Rustam Eva Nurhazizah Gatot Yudoko Gevin Sepria Harly Hafizh, Muhammad Damar Helni Mutiarsih Jumhur Heppy Millanyani Indira Rachmawati Januar Israhmawan Putra Khairani Ratnasari Siregar Putri, Haifa Putri, Olimvia Agustina Reza Ashari Nasution Rina Djunita Pasaribu Sinta Aulia Utami Sinta Aulia Utami, Sinta Tamerlane, Andes Ulhaq, Laden Zia