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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Sosioteknologi Panggung Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Besaung : Jurnal Seni Desain dan Budaya Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Asian Management and Business Review Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Annals of Human Resource Management Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Global Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series

Heppy Millanyani

Universitas Telkom

Author-ID : 634077

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Pengaruh Community Marketing Terhadap Loyalitas Pelanggan Pada Anggota Telkomsel School Community di Sekolah Menengah Atas dan Sederajat di Kota Bandung Sri Nurani Puspa Dewi; Heppy Millanyani
Jurnal Manajemen Indonesia Vol 14 No 3 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Saat ini persaingan perusahaan provider semakin ketat dari sebelumnya. Konsumen dengan mudah dapat berpindah dari satu operator ke operator lain sehingga perusahaan dituntut untuk mengubah konsumennya menjadi pelanggan yang loyal dengan membentuk komunitas. Begitupun dengan PT. Telkomsel yang membentuk komunitas, yaitu Telkomsel School Community. Dalam penelitian ini, terdapat variabel bebas yaitu community marketing yang terdiri dari empat sub variabel, yaitu membership, influence, integration and fulfillment of needs, dan shared emotional connections. Dan variabel terikat yaitu loyalitas pelanggan.Penelitian ini termasuk kedalam penelitian deskriptif dan kausal. Populasi dalam penelitian adalah seluruh anggota komunitas Telkomsel School Community di Sekolah Menengah Atas dan Sederajat di kota Bandung. Sampel yang terpilih adalah 90 responden dengan menggunakan teknik probability sampling melalui pendekatan simple random sampling. Analisis yang digunakan meliputi uji validitas, uji reliabilitas, analisis statistik deskriptif, uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis. Dari hasil analisis regresi linear berganda, diperoleh bahwa community marketing berpengaruh secara signifikan terhadap loyalitas pelanggan Telkomsel yang menjadi anggota komunitas Telkomsel School Community di Sekolah Menengah Atas dan Sederajat di kota Bandung sebesar 61,1%. Dapat disimpulkan bahwa variabel community marketing berpengaruh secara signifikan terhadap loyalitas pelanggan. Dengan demikian PT. Telkomsel perlu mempertahankan elemen-elemen yang sudah dinilai baik dan perlu memperbaiki hal-hal yang masih kurang agar lebih mampu meningkatkan loyalitas pelanggan Telkomsel.

ANALISIS IPMA PENERIMAAN PENGGUNAAN TEKNOLOGI LEARNING MANAGEMENT SYSTEM (LMS): Mahasiswa Universitas Telkom Khairani Ratnasari Siregar; Indira Rachmawati; Heppy Millanyani; Monica Esperanza
Jurnal Sosioteknologi Vol. 21 No. 1 (2022): March 2022
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2022.21.1.7

The current COVID-19 pandemic is causing big problems around the world, including in the world of education, which is experiencing changes in its learning system. Distance learning is now used by all universities in Indonesia due to the impact of the pandemic. Telkom University makes e-learning technology called CeLOE Learning Management System (LMS) as a distance learning platform for all lecturers and students. The purpose of this study is to determine the importance rating by using IPMA of the factors that influence the acceptance of CeLOE LMS technology using the General Extended Technology Acceptance Model for E-Learning (GETAMEL). The minimum sample in this study amounted to a minimum of 379 samples of respondents conducted by CeLOE LMS users. This study uses a non-probability sampling technique and the analysis technique used in this study is PLS-SEM using Smart PLS 3.2.9 software.

Analisis Kepuasan Pengujung Berdasarkan Tourist Experience ke Daerah Istimewa Yogyakarta Tarandhika Tantra; Heppy Millanyani; Ilham Meidarlis Yefri
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1122

Indonesia is a beautiful country with a variety of interesting tourist destinations. The government developed 10 New Bali in various places in Indonesia to align with regional countries. Yogyakarta is an iconic destination and attracts tourists. In order for Yogyakarta to compete with the destinations of 10 New Bali, research needs to be done to find out how the level of satisfaction of tourists in Yogyakarta based on the visiting experience and know what factors must be improved to be able to move. This study uses quantitative methods with data collection techniques using questionnaires to 385 respondents who are tourists of Yogyakarta. Data processing techniques use Importance Performance Analysis and Customer Satisfaction Index to Tourist Experience. Importance Performance Analysis to determine what aspects and indicators should be improved performance in the Yogyakarta tourism sector. At the same time, the Customer Satisfaction Index to find the level of satisfaction of Yogyakarta tourists. From the analysis of data conducted, it can be known that the satisfaction rate of tourists of Yogyakarta Special Region based on Tourist Experience is 84.9%. Indicators with the most satisfactory performance are hedonistic, and indicators with less satisfactory performance are relational. Based on the results of this study, it is expected that Yogyakarta stakeholders provide education and socialization to the community to interact and communicate better with tourists

Pengaruh Advertising Web Series â€œEmina Beauty Bestieâ€ Terhadap Minat Beli Konsumen Emina Anesti Dila Ariyatman; Heppy Millanyani
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2901

Internet users are getting higher, affecting the marketing strategy undertaken. One of them is the emergence of web series advertising as the innovation for a product marketing strategy. During intense competition between companies, Emina launched a web series that aired on YouTube with the title â€œBeauty Bestieâ€ to stay afloat. This research was conducted to determine the effect of Emina's advertising web series on consumer purchase intention. So that it can provide input for companies in terms of increasing purchase intention, and whether this web series-type advertising strategy needs to be continued or not. The research was conducted by distributing questionnaires to 385 respondents through Google Forms, with the population is those who have seen the web series entitled "Emina Beauty Bestie" on YouTube. The results showed that consumer perceptions of advertising and purchase intention in the very good category. The results of the coefficient of determination show that the advertising variable has an effect of 29.3% on purchase intention. Based on multiple regression analysis showed that the dimensions of the advertisement were the most influential factor. Based on the research results, Emina is expected to be able to use language that can persuade consumers' interest in making web series. For further researchers, it is recommended to expand this research with different variables. Keywords: Marketing, Advertising, Web Series, Youtube, Purchase Intention

Pengaruh Online Customer Review dan Rating terhadap Minat Beli pada Aplikasi Pemesanan Hotel Traveloka Raden Faris Fathin; Heppy Millanyani
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.3045

This study aims to determine consumer perceptions of online customer reviews and ratings on the Traveloka hotel booking application and to analyze the effect of online customer reviews and ratings on buying interest in the Traveloka hotel booking application. This study uses a quantitative method, by distributing questionnaires to 400 followers of the @explorebandung Instagram account using a purposive sampling technique with criteria for followers of the @explorebandung Instagram account who have made hotel reservations through Traveloka. The primary data used in this study is the result of questionnaire research from respondents while the secondary data is a reference source from previous research and online data that is relevant to the study. The analytical technique used in this research is descriptive analysis, multiple linear regression analysis, analysis of the coefficient of determination using the SPSS 26.0 application. The results showed that there was an influence between online consumer review and rating on buying interest which was tested by testing the hypothesis. Furthermore, online consumer reviews and ratings are able to influence the buying interest variable by 37.7% while the remaining 62.3% is influenced by other factors not examined in this study. Keywords: Online Customer Review and Rating, Buying Interest, Traveloka

ANALISIS PREFERENSI PEMILIHAN HOTEL DI BANDUNG PADA KONSUMEN USIA PRODUKTIF Gadis Andari Muslim; Heppy Millanyani
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Bandung merupakan salah satu kota favorit dan terkenal sebagai destinasi wisata dan staycation. Penelitian ini bertujuan untuk mengetahui apa saja yang menjadi preferensi pada konsumen usia produktif dalam memilih hotel di Bandung. Penelitian ini menggunakan kuesioner terhadap 400 responden yang dihitung menggunakan rumus Slovin diolah menggunakan teknik analisis konjoin menggunakan software SPSS 25 dan akan dianalisis secara deskriptif dan konjoin. Hasil penelitian ini menunjukan bahwa atribut hotel yang memiliki nilai kepentingan paling tinggi adalah atribut lokasi hotel dengan nilai important values sebesar 22,326, level pusat kota yang dalam penelitian ini dianggap sebagai level paling bermanfaat bagi konsumen dengan nilai kegunaan positif terbesar yaitu 0.117 dan stimuli tertinggi pertama dihasilkan oleh kartu ke 1 dengan nilai kegunaan sebesar 0,224. Disimpulkan bahwa stimuli kartu 1 menjadi stimuli yang paling disukai konsumen dalam pemilihan hotel di Bandung. Kombinasi atribut dan level yang terdapat pada kartu ke 1 tersebut terdiri dari lokasi hotel pusat kota, fasilitas hotel gym, staf hotel berpengalaman, ruangan hotel luas dan makanan hotel dapat disesuaikan. Sehingga disarankan pelaku bisnis hotel Kota Bandung akan mempertimbangkan kombinasi atribut yang diinginkan dan dibutuhkan konsumen usia produktif di Indonesia.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA HOTEL TEBU Rucika Rahmadina; Heppy Millanyani
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Kota Bandung menjadi kota destinasi wisata, menjadikan kebutuhan akomodasi seperti hotel semakin meningkat dan menimbulkan persaingan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada Hotel Tebu Bandung, baik secara parsial maupun simultan. Penelitian ini mengadopsi skala holistik untuk mengukur kualitas pelayanan di bidang hotel, yaitu Scale of Service Quality in Hotels (SSQH). Penelitian ini menghasilkan informasi bahwa tanggapan responden atas kualitas pelayanan yang meliputi indikator infrastruktur akomodasi, kualitas kamar, meja depan, makanan dan minuman, keramahan, keselamatan dan keamanan, sikap dan perilaku karyawan, interaksi karyawan dan waktu tunggu termasuk kategori cukup baik sedangkan dimensi keahlian karyawan termasuk kategori baik. Hasil skor rata-rata untuk kualitas pelayanan sebesar 66,84% dalam kategori cukup baik. Tanggapan responden mengenai kepuasan pelanggan dinyatakan baik, terlihat darinilai rata-rata mencapai 68,06%. Hasil uji hipotesis menunjukkan bahwa kualitas pelayanan memberikan pengaruh atas kepuasan pelanggan pada Hotel Tebu baik secara simultan maupun parsial.

The Effect of Green Marketing on Purchase Decision on the Body Shop Indonesia Products (Case Study on the Body Shop Paris Van Java Bandung) Cantika Martianti; Yuhana Astuti; Heppy Millanyani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7506

The emergence of green marketing is an opportunity to improve the way consumers and producers make sustainable decisions for the environment, especially for the millennial generation. Seeing this phenomenon, one of the ones that runs green marketing in a sustainable manner is The Body Shop which emphasizes the essence of green marketing in their company. There are four dimensions to the green marketing variable, namely green product, green price, green place, green promotion. For purchasing decision variables, there are 6 dimensions, namely product selection, brand selection, dealer selection, purchase time, purchase amount, and payment method. Green marketing has a positive and significant effect on purchasing decisions for The Body Shop Paris Van Java Bandung products by millennials in the city of Bandung. The dimensions of green marketing (green product, green price, green place, green promotion) also have a positive and significant influence on purchasing decisions for The Body Shop Paris Van Java Bandung products by millennials in the city of Bandung. For the company The Body Shop Paris Van Java Bandung with its products it is expected to strengthen the green price factor.

KEGIATAN PENDAMPINGAN DAN PELATIHAN DIGITAL MARKETING PADA SMK TELKOM MEDAN 1 Rah Utami Nugrahani; Heppy Millanyani; Refi Rifaldi W.G.
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 2 (2022)
Publisher : Universitas telkom

Kegiatan Penerimaan Peserta Didik Barua tau bisa disingkat menjadi PPDB menghadapi tantangan tersendiri bagi SMK Telkom Medan 1, hal ini karena selama 2 tahun sejak awal tahun 2020 dihadapkan pada kondisi pembatasan mobilitas yang dikenal dengan nama PSBB atau PPKM. Aktifitas PPDB yang senantiasa dilakukan secara onsite atau tatap muka berubah 360 derajat menjadi dilakukan secara online. Perubahan bentuk kegiatan secara menyeluruh ini menjadi kendala besar bagi seluruh tim PPDB SMK Telkom Medan 1. Berbagai upaya digital marketing dilakukan namun dirasa belum dapat mencapai target secara maksimal. Berangkat dari masalah tersebut maka tim Dosen Faluktas Komunikasi dan Bismis dan Fakultas Ekonomi dan Bisnis Universitas Telkom menawarkan sinergi daam bentuk pemberian pelatihan serta pendampingan Digital Marketing yang bertujuan untuk sharing knowledge mengenai pendekatan yang bisa dilakukan untuk mendorong upaya Digital Marketing lebih maksimal dalam mencapai targetnya.Kata Kunci: digital marketing, PPDB

The Influence Analysis Of Electronic Word Of Mouth On Purchase Intention Mediated By Brand Image On Lazada In Bandung City Fitri Nurlianti; Heppy Millanyani
eProceedings of Management Vol 10, No 3 (2023): Juni 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

The development of technology every year has increased very rapidly, in this increasingly modern era, mostpeople in choosing or buying a product are influenced by technological sophistication. Over time, the businessworld is an example of this technological development, the emergence of online commerce or e-commerce.Lazada is an online store that is less popular than Shopee which are the most popular e-commerce platforms inIndonesia. Due to the large number of declines in Lazada, the problem to be discussed is Electronic Word ofMouth which affects Purchase Intention mediated by Brand Image. This study using quantitative approach withdescriptive analysis. The population are Lazada consumers in the city of Bandung. The sampling technique usedis non-probability sampling with a total 400 respondents and data collection in this study was carried out bydistributing online questionnaires via Google form, using a Likert scale. Data analysis used Structural EquationModel Partial Least Square (SEM-PLS) with SmartPLS 3.0 software. Based on the results of the study, theElectronic Word of Mouth variable influences Purchases Intention. Electronic Word of Mouth influences BrandImage. So it can be concluded that Electronic Word of Mouth has an influence on Purchase Intention throughBrand Image.Keywords-electronic word of mouth, purchase intention, brand image

Co-Authors Adabina Firlyani, Raisa Aherliwan Rudawan, Rikman Alamsah, Deden Burhanudin Alysha Safitri Amalia Djuwita Andrieta Shintia Dewi Anesti Dila Ariyatman Angga Rusdinar Anggar Erdhina Adi Apon, Nathaleo Michel Ardio Sagita Ardy Aprilian Anwar Athallah Naufal, Muhammad Azahra, Tazkia Butar, Fanesa Widya Oktavia Butar Cantika Martianti Damayanti Octavia Eva Nurhazizah Fajar Sidiq Adi Prabowo Fitri Nurlianti Fitri, Fatharani Aghnia Gadis Andari Muslim Galuh Sudarawerti Ghasani Rahman, Navira Harry Sugih Anugrah Ilham Meidarlis Yefri Ilmayanti Nur Suriah Indira Rachmawati Iwut Tritoasmoro, Iwan Khairani Ratnasari Siregar Linahtadiya Andiani M Ningdyah, Anrilia Ema Martha Tri Lestari Maya Ariyanti Monica Esperanza Muhammad Ramadheo Nugraha Mumtaza, Firga Alia Nadino Rinaldi, Muhammad Adrian Daffa Naura Salsabila Nugrahani, Rah Utami Nurvita Trianasari Pramasti, Galuh Sekar Raden Faris Fathin Ramadhan, Aldan Mutia Ratna Juliana Refi Rifaldi Windya Giri Riswanda, Aisyah Zahra Rizka Utami, Fany Rucika Rahmadina Salsabila, Fathya Hasya Santos, Yosefine Gardiella Dos Sri Nurani Puspa Dewi Sri Rustiyanti Sriati Dwiatmini SURYANTI Sutanto, Rava Fachrie Syifa Alifia Tarandhika Tantra Wanda Listiani Yuhana Astuti

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