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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) EPIGRAM (e-journal) Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Erlyn Rosalina
Politeknik Negeri Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS PENGARUH CAREER ADAPTABILITY TERHADAP KOMPETENSI KARYAWAN DI PT BULISU PROPERTI CENDEKIA PADA MASA PANDEMI COVID-19 Rindi Antika; Azwar Azwar; Erlyn Rosalina
EPIGRAM (e-journal) Vol 19 No 2 (2022): Epigram Volume 19 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v19i2.4896

Abstract

The Covid-19 pandemic has occurred since 2020 which has had an impact on the Indonesian economy, one of which is the property business. Companies must implement a work from home to suppress the spread of the virus Covid-19. This makes many changes in work habits, so employees must be able to adapt well to support their competence. This study aims to determine the effect of career adaptability on employee competence at PT Bulisu Properti Cendekia during the pandemic and find out how big the influence of this. This study is a quatitative using a saturated sample involving 25 employees of PT Bulisu Properti Cendekia. This research was conducted by distributing questionnaires directly and via G-Form. The Instrument test carried out is the validity and reliability test. The data analysis technique used is simple linear regression analysis, simple correlation analysis (r), coefficient of determination (R2) and T-test using SPSS ver. 23. The results of simple regression analysis are Y = 26.271 + 1.241X. The result of this study indicate that career adaptability has a positive and significant effect on employee competence at PT Bulisu Properti Cendekia during the Covid-19 Pandemic by 32.1%.  
Social Media Marketing Role in Building Brand Awareness and Purchase Intention among Generation Z Imas Chandra Pratiwi; Yanita Ella Nilla Chandra; Kathrine; Erlyn Rosalina; Titik Purwinarti; Risya Zahrotul Firdaus
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16398

Abstract

The expansion of digital marketing has prompted innovative marketing strategies among hand and body lotion brands, including Marina as one of the most popular hand and body lotion brands in Indonesia. This study aimed to examine the impact of user-generated content and influencer on the purchase intention of Marina hand and body lotion, both directly and indirectly, through brand awareness among Generation Z in Jakarta. A quantitative study was conducted with 410 participants through purposive sampling. Overall, 5 out of 6 hypotheses were statistically accepted. Influencer was found to have an insignificant effect on the purchase intention of Marina among Gen Z directly. The statistical results indicate that brand awareness serves as a crucial mediating variable between user-generated content and influencer toward purchase intention. The findings indicate that marketing strategies aimed at Gen Z should focus on enhancing user engagement and promoting authentic brand storytelling to increase brand awareness and translate it into purchase intention. This study also presents several suggestions for future research.
Pengaruh Beban Kerja dan Stres Kerja terhadap Kinerja karyawan PT Waskita Toll Road Basya Sonny Hevianto Wildani; Isi Mariam; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to determine and analyze how much influence workload and work stress have on employee performance at the Risk and Financial Management Division at PT Waskita Toll Road. This research uses quantitative methods. Data collection in this research used primary and secondary data. The data analysis methods used are instrument test analysis, classical assumption tests, and hypothesis tests. The total population in this study was 65 employees. The sample research method uses a non-probability sampling technique with a saturated sample method, namely 65 respondents. In data processing, this study used SPSS software version 25. This study showed that this research fulfilled the normal distribution requirements, namely 0.2 > 0.05. The regression equation model in this research is Y = 75.809 - 0.574 Based on the results of the partial correlation, the workload variable of 10.56% has an influence on employee performance and the work stress variable of 12.53% has an influence on employee performance. 35.9% of employee performance variables are affected by workload and work stress and the other 64.1% are influenced by other variables not used in this study. The results of hypothesis testing in this study indicate that there is a significant influence between workload and work stress on employee performance both partially and simultaneously. Based on the results of this study, it can be stated that Ha is accepted and H0 is rejected.
Pengaruh Lingkungan Kerja dan Fasilitas Kerja terhadap Efektivitas Kerja Karyawan pada Rumah Sakit Permata Pamulang Febrianti Nur Aisyah; Azwar; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh lingkungan kerja dan fasilitas kerja terhadap efektivitas kerja, baik secara parsial maupun simultan pada karyawan Rumah Sakit Permata Pamulang. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan sampel sebanyak 72 responden. Data yang dikumpulkan dengan menggunakan metode regresi linear berganda, koefisien determinasi, uji T dan uji F. Hasil uji penelitian menunjukkan bahwa lingkungan kerja tidak berpengaruh secara parsial terhadap efektivitas kerja karyawan pada Rumah Sakit Permata Pamulang, fasilitas kerja berpengaruh signifikan secara parsial terhadap efektivitas kerja karyawan pada Rumah Sakit Permata Pamulang, dan lingkungan kerja dan fasilitas kerja berpengaruh signifikan secara simultan terhadap efektivitas kerja karyawan pada Rumah Sakit Permata Pamulang.
ANALISIS INDIKATOR GCG TERHADAP CSR DISCLOSURE PADA PERUSAHAAN INDUSTRI ANEKA YANG TERDAFTAR DI BEI PADA MASA PANDEMI COVID-19 Nesy Efela Ahmad; Iis Mariam; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh GCG (Good Corporate Governance) terhadap pengungkapan CSR (Corporate Social Responsibility) pada perusahaan manufaktur industri aneka yang terdaftar di Bursa Efek Indonesia (BEI) pada masa pandemi Covid-19 (2020–2022). terdapat 4 variabel independen dalam penelitian ini yakni kepemilikan institusional, tipe auditor, dewan direksi perempuan dan komisaris independen. Pemilihan Sampel dalam penelitian ini dilakukan dengan metode purposive sampling dengan total sampel sebanyak 69 sampel yang terdiri dari 23 perusahaan. Penelitian ini dianalisis dengan metode kuantitatif dengan bantuan SPSS. Hasil uji hipotesis dari penelitian ini menunjukan bahwa pada pengujian secara parsial kepemilikan institusional memperoleh nilai T hitung sebesar -1,47 dengan signifikansi 0,147, tipe auditor memperoleh nilai T hitung sebesar 3,009 dengan signifikansi 0,004, dewan direksi perempuan memperoleh nilai T hitung sebesar -1,65 dengan signifikansi 0,104 dan komisaris independen memperoleh nilai T hitung sebesar -0,927 dengan signifikansi 0,357 serta nilai T tabel pada penelitian ini sebesar 1,998 sehingga secara parsial, hanya tipe auditor yang berpengaruh positif signifikan terhadap pengungkapan CSR. Sedangkan, secara simultan, model regresi ini memperoleh nilai F tabel sebesar 2,52 dan F hitung sebesar 3,88 serta signifikansi sebesar 0.007, sehingga dapat disimpulkan bahwa variabel independen pada penelitian ini berpengaruh positif signifikan terhadap pengungkapan CSR. Kata Kunci: BEI, Covid-19, CSR, GCG, Manufaktur Industri Aneka.
Peranan aplikasi Human Resource Information System (Hris) pada Rumah Sakit Hermina Depok anisa_ica; Nining Latianingsih; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ANISA. Peranan dan Fungsi HRD dalam Pengaplikasian Human Resource Information System (HRIS) pada Rumah Sakit Hermina Depok. Jurusan Administrasi Bisnis Terapan Politeknik Negeri Jakarta. 2023. Penelitian ini bertujuan untuk mengetahui tugas dan tanggung jawab Departemen Sumber Daya Manusia (HRD) di Rumah Sakit Hermina Depok. HRIS adalah sistem informasi yang mengelola data sumber daya manusia. HRD terlibat dalam pemilihan, pemasangan, dan pengelolaan HRIS di Rumah Sakit Hermina Depok. Mereka bertanggung jawab untuk mengawasi proses implementasi, termasuk pelatihan karyawan, dan memastikan sistem tersebut sesuai dengan kebutuhan perusahaan. Selain menegakkan kebijakan dan prosedur, HRD juga memastikan keakuratan data karyawan di HRIS dan memanfaatkan sistem untuk menghasilkan laporan dan analisis yang membantu manajemen sumber daya manusia. Resistensi terhadap perubahan, pelatihan ekstensif, dan keamanan data merupakan kesulitan yang dihadapi. Hasil penelitian ini menjelaskan peran penting HRD dalam implementasi HRIS untuk meningkatkan efektivitas dan efisiensi manajemen sumber daya manusia di Rumah Sakit Hermina Depok. Bagi organisasi lain yang berencana untuk mengimplementasikan HRIS dalam proyek-proyek terkait, laporan ini sangat relevan. Kata Kunci: HRIS, Efisiensi, Resistensi Perubahan.
Pengendalian Persediaan Toko X Berdasarkan Analisis ABC, EOQ, dan ROP Setia Novaliana; Arizal Putra Pratama; Erlyn Rosalina; Wahyudi Utomo; Fauzi Mubarak
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

X Shop is a retail shop that sells building tools. The X Store experienced out-of-stocks and excess stock on several types of inventory, both of which resulted in the X Store losing sales opportunities and holding back capital on excess stock of goods. Therefore, this research aims to apply the use of the ABC analysis method, EOQ method, and ROP method in controlling the inventory of the X Store. The data used is quantitative data and qualitative data. Quantitative data in the form of numerical data obtained from 2023 sales data belonging to Shop. The results of the analysis using the ABC analysis method show that the inventory included in group A is 4 types of goods (20%) with 56% of the investment value. There are 6 types of goods (30%) which are included in group B with 31% investment value, and 10 types of goods (50%) which are included in group C with an investment value of 13%. The results of the EOQ calculation show that the optimal order quantity for group A goods is 35-73 pcs and the ROP results show that for inventory in group A, the right time to reorder is when the inventory has reached 5- 10 p
ANALISIS PENGEMBANGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING COFFEE SHOP Muhamad Athalah Ramadhan; Titik Purwinarti; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the digital marketing strategy implemented by Kanca Coffee in an effort to enhance competitiveness amid the increasingly intense competition in the coffee shop industry, particularly in Bogor City. The research method used is descriptive qualitative with a case study approach. Data were collected through interviews, observations, documentation, and the distribution of questionnaires to internal parties at Kanca Coffee. The analysis was carried out using IFAS, EFAS, and SWOT matrices to identify internal and external factors that influence the effectiveness of the digital marketing strategy. The research findings indicate that Kanca Coffee has four strengths and four weaknesses based on the internal factor analysis, and five opportunities and five threats based on the external factor analysis. The SWOT analysis resulted in two SO strategies, two WO strategies, two ST strategies, and two WT strategies derived from the combination of internal and external factor indicators. In the competitive profile analysis, it was found that Kanca Coffee ranks second among its competitors in terms of digital marketing performance.
Analisis Resistensi Pedagang Bahan Pangan terhadap Penggunaan QRIS di Pasar Jaya Cibubur dengan Pendekatan Consumer Resistance to Innovation: (Studi pada Segmen Konsumen Generasi X dan Baby Boomers) Dikky Setiawan; Restu Jati Saputro; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7345

Abstract

The use of the Quick Response Code Indonesian Standard (QRIS) as a digital payment system has continued to grow in Indonesia. However, its implementation in traditional markets remains suboptimal, as many traders still prefer cash transactions. This study aims to analyze the forms of resistance among food traders toward the use of QRIS, identify the factors shaping such resistance based on the dimensions of Consumer Resistance to Innovation, and examine the influence of cash payment preferences among Generation X and Baby Boomer consumers on traders’ resistance at Pasar Jaya Cibubur. This study employed a descriptive qualitative approach. Data were collected through interviews, observations, and documentation. The informants consisted of four food traders and four consumers from Generation X and Baby Boomer groups. Data were analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The analysis was further supported by data visualization using NVivo 15. The findings reveal that traders’ resistance to QRIS tends to take the form of postponement adoption rather than outright rejection of digital payment innovation. Such resistance is influenced by usage barriers, value barriers, risk barriers, tradition barriers, and image barriers, with the tradition barrier emerging as the most dominant factor. In addition, the preference for cash transactions among Generation X and Baby Boomer consumers was found to reinforce traders’ resistance to QRIS adoption. The study concludes that traders’ resistance reflects an adaptive response to consumer characteristics and the traditional market environment rather than a rejection of technological advancement in digital payment systems.
The Pengaruh Gamification Marketing Dan Perceived Value Terhadap Customer Loyalty (Studi Kasus Kopi Kenangan di Jakarta Selatan) Vindy Nurhaliza Iswahyudi; Endah Wartiningsih; Riza Hadikusuma; Imas Chandra Pratiwi; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7692

Abstract

This study aims to analyze the effect of gamification marketing and perceived value on customer loyalty among Kopi Kenangan consumers in South Jakarta. The research background is based on the decline in Kopi Kenangan's Top Brand Index and transaction volume in 2025, amid increasingly competitive local coffee industry dynamics. This study employed an associative quantitative approach with purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS version 27. The results indicate that partially, gamification marketing does not have a significant effect on customer loyalty, whereas perceived value has a positive and significant effect. Simultaneously, both variables jointly exert a significant influence on customer loyalty, explaining 49.9% of its variance. These findings suggest that perceived value is a more dominant factor in shaping customer loyalty compared to the application of gamification elements within a digital platform.
Co-Authors anisa_ica Arizal Putra Pratama Azwar Azwar _ Basya Sonny Hevianto Wildani Chandra, Yanita Ella Nilla Dikky Setiawan Endah Wartiningsih Fauzi Mubarak Febrianti Nur Aisyah Firdaus, Risya Zahrotul Iis Mariam Imas Chandra Pratiwi Isi Mariam Kathrine Linda Sari Wulandari Muhamad Athalah Ramadhan Nesy Efela Ahmad Nining Latianingsih Restu Jati Saputro Rindi Antika Riza Hadikusuma Setia Novaliana Taufik Akbar Titik Purwinarti Titik Purwinarti Trianika Putri Rahmawati Vindy Nurhaliza Iswahyudi Wahyudi Utomo