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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian kepada Masyarakat Nusantara Buletin Poltanesa Telaah Bisnis Jurnal Administrasi Profesional Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Chandra, Yanita Ella Nilla
Politeknik Negeri Jakarta
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengembangan Keberhasilan Usaha dengan Pendekatan Sociopreneur di Era Kenormalan Baru Riskon Ginting; Yanita Ella Nilla Chandra; Yumna Nur Shabrina
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15842

Abstract

Social entrepreneurship, also known as sociopreneurship, is one approach to overcoming community entrepreneurship challenges such as financial constraints, managerial abilities, limited networks, and a lack of government attention. The purpose of this research is to increase the sociopreneur potential of the SME sector in Beji, Depok City in The New Normal Era. This study employs a quantitative approach with explanatory research methods based on inferential statistics. In this study, the population consisted of all communities in Beji District, Depok City. The study of multiple linear regression analysis included data analysis. The results of this study indicate that the variable that has a positive and significant influence on business success is socio-innovation.
Pengaruh Motivasi Belajar dan Kompetensi Berbasis E-Learning di Masa Pendemi Covid-19 Yanita Ella Nilla Chandra; Syamsurizal Syamsurizal; Rizka Sakinah
Telaah Bisnis Vol 22, No 2 (2021): Desember 2021
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.56 KB) | DOI: 10.35917/tb.v22i2.241

Abstract

This study aims to identify learning motivation and competency development based on e-development through e-learning for students to meet the needs of the work industry. This research uses a quantitative approach with explanatory research methods. The Department of Business Administration, State Polytechnic of Jakarta conducted this research. In this research, the population was 1,094 students of the Department of Business Administration, State Polytechnic of Jakarta. The sample used in this study was 100 taken by random sampling. The data collected in this study used a closed questionnaire with a Likert scale of 5. The data analysis carried out in this study was a multiple linear regression analysis. The research results explain that learning motivation influences the competence of lecturers and e-learning methods given to students. The research results also clarify that the competencies possessed in the online learning on the e-learning have a positive and significant effect through the e-learning method taught by lecturers.
Pendidikan Kewirausahaan Terhadap Niat Kewirausahaan Melalui Pendekatan Motivation Learning Yanita Ella Nilla Chandra; Syamsu Rizal; Yumna Nur Sabrina
JEMBATAN Vol 19, No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i2.15827

Abstract

Penelitian ini bertujuan untuk untuk mengidentifikasi penerapan pendidikan kewirausahaan untuk menumbuhkan niat kewirausahaan pada mahasiswa melalui orientasi kewirausahaan sehingga dapat menghasilkan lulusan yang berdaya saing. Rancangan penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatory research. Penelitian ini dilaksanakan Politeknik Negeri Jakarta. Populasi pada penelitian ini adalah mahasiswa Politeknik Negeri Jakarta sebanyak 7172 mahasiswa.Sampel yang digunakan dalam penelitian ini adalah sebesar 100 diambil secara acak. Pengumpulan data pada penelitian ini menggunakan kuesioner yang bersifat tertutup dengan Skala Likert skala 5. Penelitian ini menggunakan pendekatan kuantitatif dengan metodologi SEM (Structural Equation Modeling). Hasil penelitian menjelaskan bahwa terdapat pengaruh positif dan signifikan antara pendidikan kewirausahaan dan orientasi kewirausahaan terhadap niat wirausaha.
Development of Innovation Capability Model: Analysis of e-CRM and Risk Perceptions of Covid-19 in Bogor City MSMEs Yanita Ella Nilla Chandra; Husnil Barry
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.8997

Abstract

The phenomenon of the commercial revolution 4.0 encourages MSME actors to comply with current trends in order that the goods produced may be competitive. Creative enterprise merchandise require innovation competencies with a view to produce advanced merchandise. This study  takes a look at discusses improvement troubles withinside the MSME quarter that are despite the fact that restricted in conventional organization control, inadequate fine of human assets, manufacturing scale and strategies, low innovation functionality and confined get admission to to economic establishments, especially banking. The growth the variety of enterprise actors primarily based totally on facts from the Cooperatives Office the town of Bogor in 2021 with a mean growth of 6.141% of all forms of organizations isn't always matched with the aid of using trends the subject of innovation to assist enhance the advertising overall performance of SMEs the town of Bogor. Where in enhancing the capacity of innovation, it's miles anticipated to synergize with Customer Relationship Marketing or CRM such as numerous information, consumer involvement, long-time period partnerships and technology-primarily based totally trouble fixing in developing enterprise overall performance.
MSME Dexterity Analysis: Absorptive Capacity and Knowledge Stickiness in Endemic Era of Depok MSME’s Yanita Ella Nilla Chandra; Husnil Barry; Risya Zahrotul Firdaus; Titik Purwinarti; Ernita Dian Puspasari
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.10358

Abstract

This study aims to examine and investigate the effect of absorptive capacity on MSME’s agility, the effect of knowledge stickiness on the agility of MSME’s, and  identify the key factors forming absorptive capacity and knowledge stickiness in MSME’s in Depok City. Testing the impact of MSME’s agility on economic resilience. Data were collected through a survey method with MSME’s in Depok City as the research population. The data analysis method using Partial Least Square (PLS). The study found that absorptive capacity had a significant negative effect on MSME’s agility, and knowledge stickiness had a significant positive effect on MSME’s agility. MSME’s agility is influenced by these two variables by 94.5% and the rest is influenced by other factors.
PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA PRODUK LUAR NEGERI TERHADAP IMPULSIVE BUYING PENGGUNA E-COMMERCE SHOPEE (Studi Kasus Pada Generasi Z dan Milenial di Kota Depok) Gerald Gorga; Yanita Ella Nilla Chandra; Husnil Barry; Riskon Ginting Ginting
Administratif Profesional Vol 3 No 1 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i1.4842

Abstract

Shopping is one of the ways that people try to meet their needs. With the advancement of technology, the traditional method of shopping, which was originally a process in which consumers conducted trade interactions with producers face-to-face, has now begun to shift to using new modes of trade interaction, namely, using internet technology as a marketplace to develop all activity relationships between sellers and buyers. The study sought to ascertain the impact of electronic word of mouth and perception of foreign product prices on the impulse buying of Shopee E-Commerce users. Purposive sampling was used, with a total sample of 100 respondents from the city of Depok. A questionnaire was used to collect data in this study. PLS-SEM (Partial Least Squares-Structural Equation Modeling) with SmartPLS software was used to analyze the research data. With a coefficient value of 0.467 and a p-value of 0.000, the findings of this study indicate that Electronic Word of Mouth has an effect on Impulsive Buying. With a coefficient of 0.164 and a p-value of 0.095, price perception has an effect on Impulsive Buying.
PENGARUH INFLASI DAN BI 7-DAY REVERSE REPO RATE TERHADAP ROA BANK UMUM DI INDONESIA TAHUN 2019-2022 Pratama, Arizal Putra; Roy Tutupoho, Ridwan; Kadunci; Nilla Chandra, Yanita Ella; Akbar, Djuni
Jurnal Administrasi Profesional Vol 5 No 1 (2024): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v5i1.6914

Abstract

The uncertain global economy during the Covid-19 pandemic during 2020-2022 means that Indonesia must be able to adapt to these conditions. The government, through the Financial Services Authority (OJK), issued a policy that can provide stimulus to the economy in Indonesia, especially the banking industry, so that society is not burdened further in the limited situation at that time. Restrictions on community activities aimed at suppressing the spread of the corona virus have become a challenge for banks in Indonesia to carry out their functions as business entities that collect and distribute public funds. The research examines the influence of the BI 7-day Reverse Repo Rate (BI7DRRR) and inflation on Return on Assets (ROA) of commercial banks in Indonesia during the 2019-2022 period. This year's period shows the conditions in 2019, namely before the Covid-19 pandemic, during the Covid-19 pandemic, namely 2020-2021 and after the Covid-19 pandemic, namely 2022. The method used in this research is quantitative using secondary data from the OJK, using multiple linear analysis techniques.
Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial Erwin Permana; Endah Pratiwi; Salsabila Nadia Nabila Sita; Yanita Ella Nilla Chandra
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Juni : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i2.1455

Abstract

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.
Peningkatan Kemampuan Fotografi, Pelayanan Prima dan Keterampilan Bahasa Inggris Pemandu Selam Wisata di Pulau Sabang Sofa, Nidia; Puspitasari, Nuria; Rosalina, Erlyn; Tutupoho, Ridwan Roy; Triyanto, Irfan Rusydi; Nilla Chandra, Yanita Ella; Kurniasari, Ratri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6391

Abstract

Pulau Sabang, khususnya Kawasan Iboih, memiliki keindahan wisata bawah laut yang menakjubkan. Hal ini dapat menjadi potensi wisata bagi Pulau Sabang. Permasalahan yang dihadapi yaitu keterbatasan dalam hal kemampuan fotografi dan kemampuan Bahasa inggris. Pengabdian Masyarakat yang dilaksanakan di Pulau Sabang terkait peningkatan kemampuan fotografi, pelatihan pelayanan prima dan keterampilan Bahasa inggris. Kegiatan ini dilakukan  disebabkan masih rendahnyanya pemahaman Bahasa inggris bagi para pemandu wisata  dan masih kurangnya pemahaman dari pelayanan yang diterapkan oleh pemandu wisata. Manfaat dari kegiatan ini yaitu mendorong pariwisata bawah laut untuk meningkatkan pelayanan pariwisata di Kawasan Iboih, Pulau Sabang. Luaran dari kegiatan ini adalah terciptanya kesadaran akan pentingnya pelayanan terhadap wisatawan terutama wisatawan asing dalam memahami pembicaraan dalam Bahasa inggris, dan kemampuan fotografi.
PERAN STRATEGI KOMUNIKASI KRISIS DALAM MEMITIGASI DAMPAK BRAND SWITCHING DAN PENURUNAN HARGA SAHAM AKIBAT BOIKOT KONSUMEN: Studi Kasus Pada Starbucks Nurdina, Hana; Zahrotul Firdaus, Risya; Ella Nilla Chandra, Yanita; Jati Saputro, Restu; Kurniasari, Ratri; Puspitasari, Nuria
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7569

Abstract

The contemporary digital era has fundamentally transformed the business communication landscape, where consumers possess significant power in shaping brand reputation through social media. Starbucks Corporation faced massive boycott waves triggered by political position controversies in late 2023, resulting in market value losses of 11 billion US dollars. This study aims to comprehensively analyze the role of crisis communication strategies in mitigating the impact of Brand Switching and stock price decline due to consumer boycotts using Starbucks as a case study objectThe research employed a quantitative approach with case study design, involving 384 respondents aged 18-30 years through purposive sampling. Research instruments consisted of structured questionnaires with Likert scale 1-5, analyzed using Structural Equation Modeling (SEM) and multiple regression analysis. Results showed low effectiveness of Starbucks' crisis communication (score 2.34/5), with Brand Switching intention reaching 68.2%. Significant negative correlations were found between crisis communication effectiveness with Brand Switching (r = -0.672) and stock volatility (r = -0.445). Maximum stock price decline reached 9.47% with market capitalization falling by 11.2 billion USD. Starbucks' reactive and defensive crisis communication strategy failed to mitigate boycott impacts. Development of crisis communication playbook emphasizing proactive engagement and transparency is recommended, along with implementation of early detection systems based on real-time sentiment analysis.
Co-Authors Arif Santoso Arizal Putra Pratama Djuni Akbar ENDAH PRATIWI Erlyn Rosalina Ernita Dian Puspasari Erwin Permana Firdaus, Risya Zahrotul Gerald Gorga Husnil Barry Husnil Barry Imam Syafganti Imas Chandra Pratiwi Ina Sukaesih Irfan Rusydi Triyanto Jati Saputro, Restu Kadunci Kathrine Kurniasari, Ratri Mariam , Iis Mubarak, Fauzi Nurdina, Hana Permananingrum, Adilah Pratama, Arizal Putra Puspitasari, Nuria Putra, Yoshua Ardy Ridwan Roy Tutupoho Riskon Ginting Riskon Ginting Ginting Riza Hadikusuma Rizka Sakinah Rizka Sakinah Rosalina, Erlyn Roy Tutupoho, Ridwan Salsabila Nadia Nabila Sita Sofa, Nidia Syamsu Rizal Syamsurizal - - Syamsurizal Syamsurizal Titik Purwinarti Titik Purwinarti Tutupoho, Ridwan Roy Yulita Tri Haryani Yumna Nur Sabrina YUMNA NUR SHABRINA