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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen dan Kewirausahaan (JMDK) Buletin Poltanesa Telaah Bisnis Jurnal Administrasi Profesional Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Chandra, Yanita Ella Nilla
Politeknik Negeri Jakarta
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengembangan Keberhasilan Usaha dengan Pendekatan Sociopreneur di Era Kenormalan Baru Riskon Ginting; Yanita Ella Nilla Chandra; Yumna Nur Shabrina
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15842

Abstract

Social entrepreneurship, also known as sociopreneurship, is one approach to overcoming community entrepreneurship challenges such as financial constraints, managerial abilities, limited networks, and a lack of government attention. The purpose of this research is to increase the sociopreneur potential of the SME sector in Beji, Depok City in The New Normal Era. This study employs a quantitative approach with explanatory research methods based on inferential statistics. In this study, the population consisted of all communities in Beji District, Depok City. The study of multiple linear regression analysis included data analysis. The results of this study indicate that the variable that has a positive and significant influence on business success is socio-innovation.
Pengaruh Motivasi Belajar dan Kompetensi Berbasis E-Learning di Masa Pendemi Covid-19 Yanita Ella Nilla Chandra; Syamsurizal Syamsurizal; Rizka Sakinah
Telaah Bisnis Vol 22, No 2 (2021): Desember 2021
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.56 KB) | DOI: 10.35917/tb.v22i2.241

Abstract

This study aims to identify learning motivation and competency development based on e-development through e-learning for students to meet the needs of the work industry. This research uses a quantitative approach with explanatory research methods. The Department of Business Administration, State Polytechnic of Jakarta conducted this research. In this research, the population was 1,094 students of the Department of Business Administration, State Polytechnic of Jakarta. The sample used in this study was 100 taken by random sampling. The data collected in this study used a closed questionnaire with a Likert scale of 5. The data analysis carried out in this study was a multiple linear regression analysis. The research results explain that learning motivation influences the competence of lecturers and e-learning methods given to students. The research results also clarify that the competencies possessed in the online learning on the e-learning have a positive and significant effect through the e-learning method taught by lecturers.
Pendidikan Kewirausahaan Terhadap Niat Kewirausahaan Melalui Pendekatan Motivation Learning Yanita Ella Nilla Chandra; Syamsu Rizal; Yumna Nur Sabrina
JEMBATAN Vol 19, No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i2.15827

Abstract

Penelitian ini bertujuan untuk untuk mengidentifikasi penerapan pendidikan kewirausahaan untuk menumbuhkan niat kewirausahaan pada mahasiswa melalui orientasi kewirausahaan sehingga dapat menghasilkan lulusan yang berdaya saing. Rancangan penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatory research. Penelitian ini dilaksanakan Politeknik Negeri Jakarta. Populasi pada penelitian ini adalah mahasiswa Politeknik Negeri Jakarta sebanyak 7172 mahasiswa.Sampel yang digunakan dalam penelitian ini adalah sebesar 100 diambil secara acak. Pengumpulan data pada penelitian ini menggunakan kuesioner yang bersifat tertutup dengan Skala Likert skala 5. Penelitian ini menggunakan pendekatan kuantitatif dengan metodologi SEM (Structural Equation Modeling). Hasil penelitian menjelaskan bahwa terdapat pengaruh positif dan signifikan antara pendidikan kewirausahaan dan orientasi kewirausahaan terhadap niat wirausaha.
Development of Innovation Capability Model: Analysis of e-CRM and Risk Perceptions of Covid-19 in Bogor City MSMEs Yanita Ella Nilla Chandra; Husnil Barry
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.8997

Abstract

The phenomenon of the commercial revolution 4.0 encourages MSME actors to comply with current trends in order that the goods produced may be competitive. Creative enterprise merchandise require innovation competencies with a view to produce advanced merchandise. This study  takes a look at discusses improvement troubles withinside the MSME quarter that are despite the fact that restricted in conventional organization control, inadequate fine of human assets, manufacturing scale and strategies, low innovation functionality and confined get admission to to economic establishments, especially banking. The growth the variety of enterprise actors primarily based totally on facts from the Cooperatives Office the town of Bogor in 2021 with a mean growth of 6.141% of all forms of organizations isn't always matched with the aid of using trends the subject of innovation to assist enhance the advertising overall performance of SMEs the town of Bogor. Where in enhancing the capacity of innovation, it's miles anticipated to synergize with Customer Relationship Marketing or CRM such as numerous information, consumer involvement, long-time period partnerships and technology-primarily based totally trouble fixing in developing enterprise overall performance.
MSME Dexterity Analysis: Absorptive Capacity and Knowledge Stickiness in Endemic Era of Depok MSME’s Yanita Ella Nilla Chandra; Husnil Barry; Risya Zahrotul Firdaus; Titik Purwinarti; Ernita Dian Puspasari
Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i1.10358

Abstract

This study aims to examine and investigate the effect of absorptive capacity on MSME’s agility, the effect of knowledge stickiness on the agility of MSME’s, and  identify the key factors forming absorptive capacity and knowledge stickiness in MSME’s in Depok City. Testing the impact of MSME’s agility on economic resilience. Data were collected through a survey method with MSME’s in Depok City as the research population. The data analysis method using Partial Least Square (PLS). The study found that absorptive capacity had a significant negative effect on MSME’s agility, and knowledge stickiness had a significant positive effect on MSME’s agility. MSME’s agility is influenced by these two variables by 94.5% and the rest is influenced by other factors.
PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA PRODUK LUAR NEGERI TERHADAP IMPULSIVE BUYING PENGGUNA E-COMMERCE SHOPEE (Studi Kasus Pada Generasi Z dan Milenial di Kota Depok) Gerald Gorga; Yanita Ella Nilla Chandra; Husnil Barry; Riskon Ginting Ginting
Administratif Profesional Vol 3 No 1 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i1.4842

Abstract

Shopping is one of the ways that people try to meet their needs. With the advancement of technology, the traditional method of shopping, which was originally a process in which consumers conducted trade interactions with producers face-to-face, has now begun to shift to using new modes of trade interaction, namely, using internet technology as a marketplace to develop all activity relationships between sellers and buyers. The study sought to ascertain the impact of electronic word of mouth and perception of foreign product prices on the impulse buying of Shopee E-Commerce users. Purposive sampling was used, with a total sample of 100 respondents from the city of Depok. A questionnaire was used to collect data in this study. PLS-SEM (Partial Least Squares-Structural Equation Modeling) with SmartPLS software was used to analyze the research data. With a coefficient value of 0.467 and a p-value of 0.000, the findings of this study indicate that Electronic Word of Mouth has an effect on Impulsive Buying. With a coefficient of 0.164 and a p-value of 0.095, price perception has an effect on Impulsive Buying.
The Influence of Perceived Benefits and Security of QRIS Use on Behavioral Intentions Firdaus, Risya Zahrotul; Putra, Yoshua Ardy; Purwinarti, Titik; Haryani, Yulita Tri; Pratama, Arizal Putra; Tutupoho, Ridwan Roy; Kurniasari, Ratri; Chandra, Yanita Ella Nilla
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.15027

Abstract

The purpose of this study is to find out the development of the use  of Quick Response Code Indonesian Standard (QRIS) as a digital payment method in Indonesia.This study uses the Technology Acceptance Model (TAM) to analyze the acceptance and use of QRIS among users. Data were obtained from literature studies and secondary data related to the development of QRIS in IndonesiaThe findings show that QRIS is well accepted by the general public, especially MSMEs, as a modern, fast, simple, secure, and reliable digital payment method. This is evidenced by a significant increase in the number of users and the value of QRIS transactions in Indonesia.QRIS has become an important part of the digital and financial payment ecosystem in Indonesia.The use of QRIS makes payments easier, faster, and safer for both consumers and business stakeholders, especially MSMEs. Of course, this will support Indonesia's increasingly digitized economy and contribute to the development of the country's digital economy.Further research is needed to explore the long-term impact of the use of QRIS and identify the factors influencing the adoption and use of QRIS in Indonesian society, in line with digitalization trends and changing preferences of business people.The contribution of this research can provide an overview that the use of QRIS as a means of payment can increase the effectiveness and efficiency in the payment system.
Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial Erwin Permana; Endah Pratiwi; Salsabila Nadia Nabila Sita; Yanita Ella Nilla Chandra
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Juni : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i2.1455

Abstract

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.
Analysis of The Impact of Digital Transformation and Business Capital on Income Putra, Yoshua Ardy; Mariam , Iis; Syafganti, Imam; Sukaesih, Ina; Sofa, Nidia; Mubarak, Fauzi; Hadikusuma, Riza; Chandra, Yanita Ella Nilla
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3174

Abstract

Digital transformation has changed the business landscape globally, including for Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. This study aims to analyze the effect of digital transformation and business capital on the income of culinary MSMEs in Baktijaya Village, Depok City. This research approach uses a quantitative method with data collection techniques through questionnaires to culinary MSME respondents in Depok City. The collected data were analyzed using PLS-SEM with the help of SmartPLS. The results of the study show that digital transformation has a positive and significant effect on the income of culinary MSMEs with T-Statistics value of 3.517. In addition, business capital also has a positive and significant effect on business income with T-Statistics value of 5.431. This study contributes to the understanding that the application of information and communication technology and adequate business capital can improve the financial performance of culinary MSMEs, increase operational efficiency, and market reach. The practical implications of this study are the importance of integrating digital technology and optimizing business capital in MSME development strategies in the current digital era, in order to encourage sustainable growth and increase business competitiveness in an increasingly competitive market. MSMEs must be flexible and keep up with the times to continue to maintain their existence and develop their businesses by digitizing.
Co-Authors ENDAH PRATIWI Ernita Dian Puspasari Erwin Permana Firdaus, Risya Zahrotul Gerald Gorga Haryani, Yulita Tri Husnil Barry Husnil Barry Imam Syafganti Ina Sukaesih Kurniasari, Ratri Mariam , Iis Mubarak, Fauzi Pratama, Arizal Putra Putra, Yoshua Ardy Riskon Ginting Riskon Ginting Ginting Riza Hadikusuma Rizka Sakinah Salsabila Nadia Nabila Sita Sofa, Nidia Syamsu Rizal Syamsurizal - - Titik Purwinarti Tutupoho, Ridwan Roy Yumna Nur Sabrina YUMNA NUR SHABRINA