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All Journal Tourism Scientific Journal MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial SIGn Jurnal Hukum Jurnal Kepariwisataan dan Hospitalitas Batara Wisnu : Indonesian Journal of Community Services Pusaka : Journal of Tourism, Hospitality, Travel and Business Event

Mustika Permatasari

Politeknik Pariwisata Negeri Palembang

Author-ID : 3365793

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 7 Documents Claim Missing Document

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Articles

Pengaruh promosi dan harga terhadap keputusan pembelian pada hotel berbintang tiga di kota palembang Deyto Honggoriansyah; Pelliyezer Karo Karo; Mustika Permatasari
Jurnal Kepariwisataan dan Hospitalitas Vol 4 No 2 (2020): Vol.4,No.2,2020
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKH.2020.v04.i02.p06

Abstract Palembang City is the capital of South Sumatra Province which has diverse tourism potential in attracting tourists. It cannot be denied that the Asian Games will be held in 2018, contributing to the increasing number of accommodations in the city of Palembang. With the promotion activities carried out by hotel managers as well as offering the best prices for consumers, the determination of purchasing decisions will be easier. This research is a descriptive verification study using explanatory survey methods and the analysis technique used is path analysis. The purpose of this study was to determine the effect of promotions and prices both simultaneously and partially on purchasing decisions at three Three-Star Hotels, namely Santika Radial Palembang, Batiqa Hotel Palembang, and Swarna Dipa Hotels. The relationship between promotion variables on purchasing decisions has a value of 0.988. The relationship between price variables on purchasing decisions has a price value of 0.756. The relationship between promotion and price on purchasing decisions based on the results of this study states have a significant influence on purchasing decisions. Key words: Promotion, Price and Purchasing Decisions

PENGELOLAAN HOMESTAY SEBAGAI DAYA DUKUNG DESTINASI WISATA BELITUNG Mustika Permatasari; Dilla Pratiyudha
Batara Wisnu : Indonesian Journal of Community Services Vol. 1 No. 2 (2021): Batara Wisnu | Mei - Agustus 2021
Publisher : Gapenas Publisher

With the deployment of Belitung as a geopark region by UNESCO, it also saw a significant increase in the growth of the homestay in Belitung. With the devotion of this society, it is expected that the homestay owner will be able to provide the best service given to guests; the homestay owner will need to gain more insight and knowledge on how to make proper and proper bed—enforcement methods. Perform community service through training of homestay management in both theory and practice. The target of dedicated activities is the homestay owner, private employees, entrepreneurs, homemakers, and tourist workers. The result of this activity is (1) a well held, smoothly executed performance, and the participants have the enthusiasm of those participating for three days and two nights; (2) participants are particularly active and follow with high motivation; and (3) trainees gain new skills in making a bed, enabling them to be implemented in the homestay they run so that it can improve the quality of service in their homestay.

Pengaruh Label Sertifikasi Halal terhadap Aktivitas Pelaku Usaha Kuliner dan Wisatawan Non-Muslim di Palembang Enos Julvirta; Mustika Permatasari; Umi Dian Adhitya Wulan Ningrum; Raty Rusmiana; Rikki Nelson Lumban Gaol
SIGn Jurnal Hukum Vol 3 No 2: Oktober 2021 - Maret 2022
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjh.v3i2.130

This study aims to determine the effect of halal certification labels on the sale of culinary products in Palembang. Furthermore, this study also wants to know the competitiveness of business actors who have halal certification in Palembang. In addition, to determine the perception of non-Muslim tourists on halal product certification in Palembang. This type of study is empirical research. The questionnaire method was used to obtain research data. The data obtained in this study refer to the problem hypothesis testing. Bivariate linear regression was used as a test tool on the halal label variable to predict an increase in sales and competitiveness and was calculated by SPSS 22. At the same time, explanatory sequential design as a qualitative analysis method is obtained from the description of the questionnaire data. It is used to explain non-Muslim perceptions of halal products. The results of this study indicate several conclusions. First, the sale of culinary products has increased positively with the existence of halal certification labels. In this case, halal certification labels affect the sale of culinary products in Palembang is 19.1%. Second, the competitiveness of business actors has increased positively with halal certification labels. In this case, halal certification labels affect the competitiveness of business actors in Palembang is 8.2%. Third, most non-Muslim tourists have a good perception of the halalness of culinary products in Palembang. In this case, 94.31% of respondents have a good perception of the halalness of a culinary product. Meanwhile, 5.69% of respondents have a bad perception. Therefore, it is recommended for socialization related to the role of halal certificate labels to the general public and culinary business actors in Palembang. In addition, a collaboration between the Association, Community, Government, and Media is needed to encourage culinary business actors in Palembang to play an active role in having a halal certificate label. Next, invite BPJPH to provide information about the steps for registering a halal certificate label.

Pengaruh Brand Image Politeknik Pariwisata Palembangterhadap Minat Calon Mahasiswa Di Politeknik Pariwisata Palembang Mustika Permatasari; Muhammad Halfi Indra
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 4, No 1 (2020)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v4i1.2193

Minat dari konsumen terlihat dari pandangan dari citra atau image yang melekat pada suatu produk atau perusahaan. Untuk mendapatkan perhatian dari suatu konsumen untuk masuk di perguruan tinggi yang terpenting dilihat dari citra atau image dari suatu produk atau perusahaan tersebut. Pengujian pengaruh Brand Image dilakukan untuk mengukur minat masuk calon mahasiswa baru di Politeknik Pariwisata Palembang dengan menggunakan uji validitas, uji reliabilitas dan uji asumsi klasik. Tujuan dari uji yang dilakukan adalah untuk melihat hasil pengaruh Brand Image terhadap minat calon mahasiswa baru. Pada penelitian ini meggunakan metode kualitatif deskriptif. Berdasarkan hasil penelitian ditemukan bahwa ada pengaruh nilai signifikan dari uji F sebesar 0,000 yang lebih dari kecil dari 0,005, dimana dari variabel bebasnya yaitu Image (X1) dan Informasi (X2) berpengaruh secara serempak terhadap minat calon mahasiswa baru di politeknik pariwisata Palembang. Dimana pada uji regresi linear untuk variabel image ini terhitung 5,649 dengan probablitas 0,000 0,005 dan untuk variabel informasi didapatkan 6,254 dengan probablitas 0,000 0,005 yang mempunyai arti yaitu adanya suatu pengaruh yang signifikan diantara keduanya.Kata kunci: Brand Image, minat calon mahasiswa, politeknik pariwisata.

Analisis Faktor-Faktor yang Menarik Minat Wisatawan Terhadap Keputusan Pemilihan Rumah Makan di Sumatera Selatan Mustika Permatasari; Abdu Rahman; Zulkifli Harahap; Rahmat Mandasini
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 2 No 2: Agustus – Januari 2020
Publisher : Politeknik Pariwisata Makassar

As one of the provinces that widely in culinary diversity, South Sumatera is start to be one of tourism destination. This research was conducted in South Sumatera and selected by purposive sampling. The population in this study is tourists visiting South Sumatera. Analysis of the data used is descriptive statistics and parametric inferential statistics for hypothesis testing using Multiple Linear Regression through a SPSS 22 computer program. Based on the t test results obtained smaller t value t table (-4,811 <1,985), this shows that the price variable food (X1) does not significantly influence the level of selection (Y) of Restaurants in South Sumatra. Based on the t test results obtained by t count greater t table (3.570> 1.985), this shows that the service quality variable (X2) has a significant effect on purchase decision (Y) of Restaurants in South Sumatra. Based on the t test results obtained t value is smaller than t table (3,464 <1,985), this shows that the accessibility variable (X3) has a significant effect on the level of selection (Y) of Restaurants in South Sumatra. Based on the t test results obtained by t count greater t table (6.766> 1.985), this shows that the food quality variable (X4) has a significant effect on purchase decision (Y) of Restaurants in South Sumatra.

Hak Anak Dalam Prinsip Bisnis di Industri Hotel Mustika Permatasari; Dony Riyadi; Mega Aldora
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 3 No 1: Februari – Juli 2021
Publisher : Politeknik Pariwisata Makassar

The city of Bandung and Subang are tourist attractions that offer a variety of entertainment, especially for family tourists in spending their vacation time. In supporting comfort and service so that tourists spend their time, it is necessary to support facilities ranging from hotels and restaurants that not only offer services for adult guests but also for children. The presence of children's guests is still often considered a minority by hoteliers. This can be seen from several hotels that have not considered the children's menu and facilities in the form of products or services that provide a sense of comfort and safety. This research is a descriptive quantitative study with a sample of hotels in Bandung and Subang where guests are family. The purpose of this study was to see how important the menu and facilities of children owned by hotel entrepreneurs in the City of Bandung and Subang. The results of this study indicate that hotel guest expectations regarding hotel services and facilities have an interval value of> 4.21, which means it is very important. Ratings with the highest scores are inclined to attributes of swimming pools and water parks, children's activities and play spaces as well as complete children's menus.

Pengembangan Potensi Desa Wisata (Studi Kasus Desa Wisata Sugih Waras di Kabupaten Ogan Komering Ilir, Palembang) Mustika Permatasari; Enos Julvirta; M. Rian Ahdian Morena
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.222

South Sumatra is one of the travel destinations for visitors to visit, one of the attractions of tourism found in south Sumatra is Rumah Limas Seratus Tiang. The purpose of research is to identify potential tourism in the village of Sugih Waras and to plot a strategic move in the development of the tour village Sugih Waras. Data collection is done through in-depth interviews, document study and observation. Qualitative data analysis of the potential for Tours in the village of Sugih Waras, village support in the development of Tours in the village Sugih Waras and strategic plans in the development of the tourist village Sugih Waras. Research shows the potential for tourism to be developed in the village of Sugih Waras, a natural tourist potential, the Komering River lying across the street from the Rumah Seratus Tiang, a hundred yards away, and the cultural potential of the Rumah Limas Seratus Tiang and the tomb of Prince Redjed Wiralaksana, which lies directly behind Rumah Limas Seratus Tiang. The strategic plan for the development of the Rumah Limas Seratus Tiang, among other things: in its next generation of grants aimed at building an attraction of Desa Wisata Sugih Waras panoramic view. As for other strategic attractions development plans by holding regional dance races, distich and song competitions; Accessibility development by road improvement, transportation to tourist villages; The amenity with the provision of the sound system, the costume of the dancer and the development of the attraction by making securing village Sugih Waras one of history's destines equipped with the activities of the distich and the singing of the region. This is being done to realize the potential development of a village tour potential in Desa Sugih Waras.

Co-Authors Abdu Rahman Deyto Honggoriansyah Dilla Pratiyudha Dony Riyadi Enos Julvirta M. Rian Ahdian Morena Mega Aldora Muhammad Halfi Indra Pelliyezer Karo Karo Rahmat Mandasini Raty Rusmiana Rikki Nelson Lumban Gaol Umi Dian Adhitya Wulan Ningrum Zulkifli Harahap

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