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All Journal Tourism Scientific Journal SIGn Jurnal Hukum Journal of Research in Business, Economics, and Education
Enos Julvirta
Politeknik Pariwisata Palembang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Label Sertifikasi Halal terhadap Aktivitas Pelaku Usaha Kuliner dan Wisatawan Non-Muslim di Palembang Enos Julvirta; Mustika Permatasari; Umi Dian Adhitya Wulan Ningrum; Raty Rusmiana; Rikki Nelson Lumban Gaol
SIGn Jurnal Hukum Vol 3 No 2: Oktober 2021 - Maret 2022
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjh.v3i2.130

Abstract

This study aims to determine the effect of halal certification labels on the sale of culinary products in Palembang. Furthermore, this study also wants to know the competitiveness of business actors who have halal certification in Palembang. In addition, to determine the perception of non-Muslim tourists on halal product certification in Palembang. This type of study is empirical research. The questionnaire method was used to obtain research data. The data obtained in this study refer to the problem hypothesis testing. Bivariate linear regression was used as a test tool on the halal label variable to predict an increase in sales and competitiveness and was calculated by SPSS 22. At the same time, explanatory sequential design as a qualitative analysis method is obtained from the description of the questionnaire data. It is used to explain non-Muslim perceptions of halal products. The results of this study indicate several conclusions. First, the sale of culinary products has increased positively with the existence of halal certification labels. In this case, halal certification labels affect the sale of culinary products in Palembang is 19.1%. Second, the competitiveness of business actors has increased positively with halal certification labels. In this case, halal certification labels affect the competitiveness of business actors in Palembang is 8.2%. Third, most non-Muslim tourists have a good perception of the halalness of culinary products in Palembang. In this case, 94.31% of respondents have a good perception of the halalness of a culinary product. Meanwhile, 5.69% of respondents have a bad perception. Therefore, it is recommended for socialization related to the role of halal certificate labels to the general public and culinary business actors in Palembang. In addition, a collaboration between the Association, Community, Government, and Media is needed to encourage culinary business actors in Palembang to play an active role in having a halal certificate label. Next, invite BPJPH to provide information about the steps for registering a halal certificate label.
The Effects on Pricing, Service Quality and Hotel Atmosphere on Customer Satisfaction and Their Implications on Customer Loyalists at A 3 Star Hotel in Bandung Enos Julvirta
Journal of Research in Business, Economics, and Education Vol. 3 No. 1 (2021): February
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bandung is a popular destination for tourists, especially domestic tourists. In supporting tourist attractions, a qualified hotel industry is needed. In practice, there are problems in the form of low number of repeat guests in Bandung. Referring to the results of preliminary studies conducted and the empirical facts found and relevant previous research results, it is estimated that the researcher estimates that there are four factors that predominantly influence customer loyalty in Three-Star Hotels, namely: price setting, service quality, hotel atmosphere and customer satisfaction. In the calculation, the relationship between (1) quality and pricing, (2) customer satisfaction with hotel atmosphere, (3) customer loyalty to price fixing, (4) service loyalty with customer decisions, (5) hotel atmosphere with price fixing at position which is related and significant. Then there are two variables, namely the relationship between service quality and hotel atmosphere. The research method used in this research is a quantitative method with a correlational approach. Data analysis in the study used a path analysis approach (path analysis). The technique of using data using a questionnaire with the number of respondents of 395 respondents.
Pengembangan Potensi Desa Wisata (Studi Kasus Desa Wisata Sugih Waras di Kabupaten Ogan Komering Ilir, Palembang) Mustika Permatasari; Enos Julvirta; M. Rian Ahdian Morena
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.222

Abstract

South Sumatra is one of the travel destinations for visitors to visit, one of the attractions of tourism found in south Sumatra is Rumah Limas Seratus Tiang. The purpose of research is to identify potential tourism in the village of Sugih Waras and to plot a strategic move in the development of the tour village Sugih Waras. Data collection is done through in-depth interviews, document study and observation. Qualitative data analysis of the potential for Tours in the village of Sugih Waras, village support in the development of Tours in the village Sugih Waras and strategic plans in the development of the tourist village Sugih Waras. Research shows the potential for tourism to be developed in the village of Sugih Waras, a natural tourist potential, the Komering River lying across the street from the Rumah Seratus Tiang, a hundred yards away, and the cultural potential of the Rumah Limas Seratus Tiang and the tomb of Prince Redjed Wiralaksana, which lies directly behind Rumah Limas Seratus Tiang. The strategic plan for the development of the Rumah Limas Seratus Tiang, among other things: in its next generation of grants aimed at building an attraction of Desa Wisata Sugih Waras panoramic view. As for other strategic attractions development plans by holding regional dance races, distich and song competitions; Accessibility development by road improvement, transportation to tourist villages; The amenity with the provision of the sound system, the costume of the dancer and the development of the attraction by making securing village Sugih Waras one of history's destines equipped with the activities of the distich and the singing of the region. This is being done to realize the potential development of a village tour potential in Desa Sugih Waras.
Co-Authors M. Rian Ahdian Morena Mustika Permatasari Raty Rusmiana Rikki Nelson Lumban Gaol Umi Dian Adhitya Wulan Ningrum