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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat
Sudarwati Sudarwati
UNIBA Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Menumbuhkan Urgensi pada Produk Hijau dalam Membangun Keberlanjutan Lingkungan Sri Rahayu; Nabila Kharimah Vedy; Sudarwati Sudarwati; Evi Novita Sari Novita Sari; Etiya Toharoh
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.7738

Abstract

Economic activity creates negative externalities for the environment. In this case, the use of raw materials without proper waste management can damage the ecosystem and the environment. Public awareness to manage waste such as cooking oil can provide economic benefits and environmental damage. Departing from these problems, the solution offered is to conduct training on creating environmentally friendly products such as hand washing from cooking oil waste and conduct in-depth education with the community regarding the importance of environmental management (sustainability). This community service activity was held in the Village Labuhan Ratu II, East Lampung. Meanwhile, the activity was attended by housewives and MSME actors. This community service activity raises awareness for the community in East Lampung Village about the importance of maintaining environmental sustainability and improving skills to utilize waste into salable products. Keywords: green products, sustainability, recycle, cooked Oil, Green Marketing, Green Behaviour
PENGARUH BRAND TRUS TERHADAP LOYALITAS PELANGGAN, DIMEDIASI OLEH KEPUTUSAN PEMBELIAN Sudarwati Sudarwati; Ibnu Suryo; Ryan Susanto
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10032

Abstract

This study aims to see and analyze the effect of Brand Trust on Customer Loyalty and to measure the role of Purchase Decision as a mediating variable for the influence of Brand Trust on Customer Loyalty in MS Glow products. This research was applied to consumers of MS Glow cosmetic products in the Solo Raya area, the sample taken was 100 respondents, with sampling using a purposive sampling technique. This study was analyzed using Partial Least Square (PLS) with SmartPLS3 software. The results of the study show that Brand Trust has a positive and significant effect on Customer Loyalty. Purchase decisions have a positive and significant effect on customer loyalty. Brand Trust has a positive and significant effect on Purchasing Decisions. Brand Trust through the mediation of Purchase Decision has a positive and significant effect on Customer Loyalty. Keywords: Brand Trust, Customer Loyalty, Purchase Decision
Co-Authors Andre Pradana Anindiya Mustika Gunarwati Anis Dhanikafuri Assa Agustin Bambang Mursito Bela Elmatiara Beno, Fera, Indah, Inggar Burhanudin Ahmad Yani Eny Kustiyah Etiya Toharoh Evi Novita Sari Novita Sari Evi Oktaviani Fithri Setya Marwati Hikmatul Laili Ibnu Suryo Ida Aryati Irma Wardani Istiatin Istiatin Istiqomah Istiqomah Libria Widiastuti Mahartiwi Kusuma Wardhani Muh. Difa Uddin Muhammad Sholihiin Nabila Kharimah Vedy Nissa Okta Ayu Harjani Nurdiansyah Kristianto Ridwan Sanito Ryan Susanto Sarsono Sarsono Siti Maryam Sitti Mukarromah Sri Rahayu Tria Rosana Dewi Wahid Ali Imron Windy Helena Yoga Endhi Pratama Yuli Chomsatu Samrotun