Article Per Year (5 Year)
p-Index From 2020 - 2025
2.233
P-Index
This Author published in this journals
All Journal JRSI (Jurnal Rekayasa Sistem dan Industri) JURNAL PENGABDIAN KEPADA MASYARAKAT TECHNO-SOCIO EKONOMIKA Jurnal Abdimas Sang Buana
Ade Geovania Azwar
Universitas Sangga Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengembangan Bisnis UMKM Produk Khas Desa Wangunsari Inayati Nasrudin; Novi Mardiana; Nurwathi; Azwar, Ade Geovania; Ahmad Munandar; Djoko Pitoyo; Nurbani, Sofiani Nalwin; Dyah Kusumastuti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3015

Abstract

MSMEs are one of the business sectors in Indonesia that are able to survive amidst the pandemic and weakening global economic conditions. One of these MSME groups is the Kecimpring MSMEs in Wangunsari Village, Sindangkerta District, West Bandung Regency. Wangunsari Village is located in a very strategic area as it is an alternative route for tourists to and from Lembang. Apart from this, the quality and variety of Kecimpring products, a typical Sundanese food, is an added value to the development potential of this business. See this valuable potential, it is necessary to make sustainable development efforts such as supporting the production process, optimising inventory, improving packaging and digital marketing. Sangga Buana University's Industrial Engineering study programme, which has resources in product development, production management and digital marketing, is trying to play an active role in the evolving MSMEs in Wangunsari village. This active role is excecuted under the umbrella of Community Service (PKM) activities initiated by a team from the Faculty of Engineering, Sangga Buana University, in collaboration with the Wangunsari Village Government. The coaching activities will take the form of conducting focus group discussions on the importance of digital marketing for MSME stakeholders. It is imminent that the understanding gained by the MSME players about digital marketing can encourage the MSME players to start moving towards the use of digital media in the marketing of their products to a far-reaching area. Keyword : MSMEs, Business Development, Digital Marketing, AIDA Method, Focus Group Discussion
PEMANFAATAN MESIN VACUM PENDAMPING SEALER PLASTIK POLYPROPYLENE (PP) PRODUK UMKM DAYEUHMANGGUNG Nurwathi, Nurwathi; Azwar, Ade Geovania; Munandar, Ahmad; Pitoyo, Djoko; Noor, Nasa Naqqasy; Fahrulrozi, Muhamad
Jurnal Abdimas Sang Buana Vol 4 No 1 (2023): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v4i1.2297

Abstract

Desa Dayeuhmanggung beberapa tahun yang lalu, diperkenalkan sebagai sentra pia yang kemudian berkembang dengan makanan ringan lainnya. Masyarakat Desa Dayeuhmanggung yang berprofesi menjadi pedagang/pengusaha/ pengrajin sekitar 7,6%. Untuk menunjang hal tersebut Kepala Desa Dayeuhmanggung berkeinginan untuk memajukan potensi Desa Dayeuhmanggung agar mempunyai daya tarik khususnya bidang pariwisata dan kuliner. Perkembangan produk makanan seiring berjalannya waktu akan terus berkembang dan menimbulkan persaingan semakin tinggi. Salah satu cara menjaga kualitas produk makanan adalah dengan menggunakan pengemasan yang baik, dimana pengemasan akan berpengaruh terhadap ketahanan kualitas makanan ketika sedang disimpan. Permasalahan yang dialami oleh PD. Nesif dan Usaha Mikro, Kecil dan Menengah (UMKM) lainnya terkait dengan kemasan adalah mahal dan sulitnya plastik vacuum makanan di Desa Dayeuhmanggung. Tujuan Pengabdian ini adalah untuk melakukan pengembangan mesin Vacuum Pendamping Mesin Sealer yang ada dengan fungsi vacuum untuk plastik Polypropylene (PP). Metode yang digunakan adalah pendampingan PD. Nesif sebagai UMKM yang mendapatkan mesin vacuum pendamping sealer hasil karya penelitian Program Studi Teknik Industri, Fakultas Teknik, Universitas Sangga Buana. Hasil Pengabdian ini memberikan Prototype versi 1 dan 2 dari Mesin Vacuum Pendamping Sealer. Kelebihan Mesin Vacuum Pendamping Sealer ini adalah kemudahan dalam penggunaan plastic Polypropylene (PP) yang mudah didapatkan dan harganya yang terjangkau. Dengan dikembangkannya alat vacuum pendamping Sealer tersebut, maka selanjutnya 2(dua) alat dihibahkan kepada UMKM desa Dayeuhmanggung, dengan pembekalan pengoperasian alat melalui kegiatan workshop alat vacuum Sealer tersebut. 
Pengembangan Bisnis UMKM Produk Khas Desa Wangunsari Inayati Nasrudin; Novi Mardiana; Nurwathi; Azwar, Ade Geovania; Ahmad Munandar; Djoko Pitoyo; Nurbani, Sofiani Nalwin; Dyah Kusumastuti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3015

Abstract

MSMEs are one of the business sectors in Indonesia that are able to survive amidst the pandemic and weakening global economic conditions. One of these MSME groups is the Kecimpring MSMEs in Wangunsari Village, Sindangkerta District, West Bandung Regency. Wangunsari Village is located in a very strategic area as it is an alternative route for tourists to and from Lembang. Apart from this, the quality and variety of Kecimpring products, a typical Sundanese food, is an added value to the development potential of this business. See this valuable potential, it is necessary to make sustainable development efforts such as supporting the production process, optimising inventory, improving packaging and digital marketing. Sangga Buana University's Industrial Engineering study programme, which has resources in product development, production management and digital marketing, is trying to play an active role in the evolving MSMEs in Wangunsari village. This active role is excecuted under the umbrella of Community Service (PKM) activities initiated by a team from the Faculty of Engineering, Sangga Buana University, in collaboration with the Wangunsari Village Government. The coaching activities will take the form of conducting focus group discussions on the importance of digital marketing for MSME stakeholders. It is imminent that the understanding gained by the MSME players about digital marketing can encourage the MSME players to start moving towards the use of digital media in the marketing of their products to a far-reaching area. Keyword : MSMEs, Business Development, Digital Marketing, AIDA Method, Focus Group Discussion
Co-Authors Agung Ramadhani Ahmad Munandar Djoko Pitoyo Fahrulrozi, Muhamad Hardianto Iridiastadi Inayati Nasrudin Kusumastuti, Dyah Lauditta Irianti Lina Nurhayati Noor, Nasa Naqqasy Novi Mardiana Novi Mardiana Nurbani, Sofiani Nalwin Nurwathi, Nurwathi Rodiah Rodiah Shendy Susanto Shinta Nuraeni Husniyyah Sofiani Nalwin Nurbani Sofiani Nalwin Nurbani Wisnu Wijaya