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Kadek ayu susiani dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor-Faktor Yang Mempengaruhi Pembentukan Aliansi Perdagangan Antar Negara Kadek ayu susiani dewi
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 14 No. 1 (2019): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1561.895 KB) | DOI: 10.36310/jebi.v14i1.124

Abstract

Abstrak: Aliansi/integrasi ekonomi internasional, regional dan multilateral telah dianggap sebagaibidang utama penelitian di bidang ekonomi internasional dan perdagangan internasional. Kolaborasiekonomi semacam ini memberikan beberapa dampak signifikan pada strategi negara-negara yangbersekutu dengan aliansi dalam kawasan yang terintegrasi secara ekonomi. Ekonomi pasar bebastelah memunculkan realisasi/pembentukan pasar regional atau blok. Munculnya integrasi ekonomiregional ditandai dengan pembentukan blok khusus atau zona ekonomi seperti zona EURO, NAFTAdan sebagainya. (Dewi, et.al, 2015). Penelitian ini adalah analisis deskriptif berdasarkan kajiankajianempiris yang ditujukan untuk menganalisis faktor-faktor yang mempengaruhi pembentukanaliansi perdagangan atau ekonomi antar negara, dan juga pola dan struktur aliansi strategis ekonomidi dalam anggota aliansi itu sendiri. Temuan penelitian menunjukkan bahwa kemunculan dan jugaadopsi kebijakan integrasi ekonomi di tingkat negara berkontribusi terhadap pola dan struktur aliansistrategis yang dipraktikkan di antara negara-negara anggota. Lebih khusus lagi, penerapan kebijakanpasar bersama dipengaruhi oleh keseimbangan neraca perdagangan (trade balance) yaitu ekspor danimpor, letak geografis dan Pendapatan Kotor Domestik dan faktor-faktor tersebutjuga memberikanimplikasi pada pola dan struktur kolaboratif dalam strategi perdagangan dan ekonomi di negaranegaraanggota aliansi tersebut.
ANALISIS PENGARUH DUTA MEREK, PENGEMBALIAN DANA DAN POTONGAN HARGA TERHADAP PEMBELIAN IMPULSIF KONSUMEN DI SITUS BELANJA ONLINE SHOPEE (Studi Kasus Pada Konsumen yang Telah Melakukan Transaksi Minimal Satu Kali di Situs Belanja Online Shopee) Widia Prastiwi; Kadek Ayu Susiani Dewi
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 1 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

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Abstract

The purpose of this study was to determine the effect of brand ambassadors, cashbacks and discounts on consumer impulse buying on the online Shopee. The research method used is a qualitative method that is quantified. The sampling technique used non-probability sampling with incidental sampling. Data collection techniques using a questionnaire. The number of samples is 97 respondents from an infinite population. Partially, the t-test results show that brand ambassadors and cashbacks have no significant effect on impulse buying. Meanwhile, price discounts have a significant effect on impulse buying. The results of the F test state that brand ambassadors, cashbacks and discounts simultaneously have a significant effect on impulse buying. This study obtained an R value of 0.422. This states that the relationship between the independent variables (brand ambassadors, cashbacks and discounts) to the dependent variable (impulse buying) has a moderate correlation. Value Adjusted R Square is 0.152. This means that brand ambassadors, cashbacks and price discounts contribute 15.2% to the impulsive buying variable. While the remaining 84.8% is influenced by other variables that are not included in this research model.
PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TOKO SEMBAKO MENTARI DI JAKARTA SELATAN TERHADAP KEPUTUSAN PEMBELIAN Ella Ratna Lesatri; Alaidin Rapani; Kadek Ayu Susiani Dewi
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36310/jebi.v17i2.372

Abstract

The purpose of this study was to determine the effect of price, product quality and brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. Forms of data collection with questionnaires and libraries. The questionnaire is a list of statements that include all statements and questions that will be used to obtain data. Literature studies are carried out by searching and examining existing data and literature or theories. The results showed that the questionnaire was distributed to 80 respondents to find out whether there is an effect of price, product quality and brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. This data analysis technique uses SPSS 25 which shows that the price variable (X1) partially has a significant positive effect on purchasing decisions (Y). Product quality variable (X2) partially has a significant positive effect on purchasing decisions (Y). Brand image variable (X3) partially has a significant positive effect on purchasing decisions (Y). Price variable (X1), product quality (X2) and brand image variable (X3) have a significant positive effect on the purchase decision variable (Y). Judging from the value of the correlation coefficient (R) of 0.820, which means that there is a strong correlation or relationship between price, product quality and the brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. Adjusted R2 value is 0.659 or equal to 65.9%, this shows that the percentage influence of price, product quality and brand image of Mentari Grocery Stores in South Jakarta combined has a simultaneous effect on purchasing decisions of 65.9% while the remaining 34.1 % (from 100% - 65.9%) is influenced by other variables not included in this research model
ANALISIS RASIO PROFITABILITAS DAN RASIO LIKUIDITAS DALAM MENILAI KINERJA KEUANGAN PADA PT ELECTRONIC CITY, Tbk Yulia Wida Kristiani Gea; Rudy; Kadek Ayu Susiani Dewi; Nuraida
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 18 No. 1 (2023): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

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Abstract

The purpose of this study is to find out the performance finance Footwear companies listed on the Indonesia stock exchange for the periods 2012-2016 through analysis of cash flow statements. Method uses in this study is quantitative descriptive method. The data analysis technique uses is analysis of cash flow statements. As for the analysis of the cash flows statements uses is the ratio operating cash flows to current liability, the ratio of operating cash flow to interest, the ratio of operating cash flows to capital expenditures, the ratio of operating cash flows to total debt, the ratio of operating cash flows to net income. Based on the results of the study it can be concluded that the effectiveness of the financial performance of Footwear Companies listed on the Indonesia stock exchange during the period of 5 years (2012-2016) is not good, seen from the results of the calculation of the cash flow ratio operating cash flows to current liability and the ratio of operating cash flows to total debt under 1, describes that PT Primarindo Asia Infrastruktur, Tbk. and PT Sepatu Bata, Tbk.is unable to meet its obligation and its commitments, and some ratio during thin research (2012-2016) also shows a negative value.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN MITARIK LAIKER PONDOK INDAH MALL JAKARTA Tri Karyati; Kadek Ayu Susiani Dewi
Jurnal Manajemen Almatama Vol. 4 No. 1 (2025): Maret
Publisher : Jurnal Manajemen Almatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58413/jma.v4i1.481

Abstract

Penelitian  ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, dan kepuasan pelanggan terhadap loyalitas pelanggan Mitarik Laiker Pondok Indah Mall Jakarta. Jenis penelitian ini adalah deskriptif kuantitatif dengan alat pengumpulan data berupa kuesioner yang dianalisis dengan analisis regresi berganda menggunakan program SPSS. Hasil penelitian menunjukkan (1) kualitas produk berpengaruh signifikan terhadap loyalitas pelanggan, hal ini dibuktikan dengan nilai thitung (2,351) > ttabel (1,973) pada tingkat signifikansi 0,020 < 0,05; (2) harga berpengaruh signifikan terhadap loyalitas pelanggan, hal ini dibuktikan dengan nilai thitung (4,714) > ttabel (1,973) pada tingkat signifikansi 0,000 < 0,05; (3) kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan, hal ini dibuktikan  dengan nilai thitung (7,381) > ttabel (1,973) pada tingkat signifikansi 0,000 < 0,05; (4) kualitas produk, harga, dan kepuasan pelanggan secara bersama-sama berpengaruh signifikan terhadap loyalitas pelanggan,  hal  ini  dibuktikan dengan nilai Fhitung > Ftabel atau 38,306 > 2,65 pada tingkat signifikansi 0,000 < 0,05. Kualitas produk, harga, dan kepuasan pelanggan memberikan kontribusi pengaruh sebesar 37,1% kepada loyalitas pelanggan sedangkan sisanya 62,9% dijelaskan oleh variabel lain diluar penelitian.
Co-Authors Alaidin Rapani Ella Ratna Lesatri Nuraida Rudy Tri Karyati Widia Prastiwi Yulia Wida Kristiani Gea