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Bowo, Ferdian Arie
Universitas Jayabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Journal : Manajerial

 1 
Kompensasi Dalam Meningkatkan Kinerja Karyawan PT. Asuransi Sinar Mas Ferdian Arie Bowo; Ratna Kusuma Dewi
Manajerial Vol 14, No 2 (2020)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v14i2.141

Abstract

The aims of this research to analyze and examine the important factors in HR planning to sustain the company’s existence in advancing quality and performance, namely the provision of compensation. The research method used is the quantitative associative survey research method. The population in this study were all employees at PT. Sinar Mas Insurance. With a sample of sixty seven employees. This research was conducted at PT. Sinar Mas Insurance. The finding of this research indicate that the effect of compensation on performance has a contribution of 26.01%, while the other 63.99% is determined by other factors not included in this research. The conclusion of this research shows that a good compensation system will improve employee performance.
Membangun Jiwa Entrepreneurship Dalam Kerjasama Tim Ferdian Arie Bowo; Asep Saepullah
Manajerial Vol 15, No 1 (2021)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v15i1.197

Abstract

The purpose of this research to analyze the spirit of entrepreneurship in teamwork using descriptive methods. Data collection techniques use literature studies, observations and documents. The results showed that teamwork is an inseparable part of human life as social beings who need each other. Without cooperation, humans will feel difficulties in overcoming various kinds of social problems that occur in society. By building a spirit of entrepreneuship in teamwork, we can foster an attitude of discipline, high commitment, honesty, creative and innovative, independent and realistic
Pengaruh Pembelajaran Digital Terhadap Hasil Belajar Siswa Anisah Anisah; Syahid Suhandi Aziz; Ferdian Arie Bowo
Manajerial Vol 15, No 1 (2021)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v15i1.196

Abstract

The purpose of this research was to identify the effect of digital learning on student learning outcomes. Digital learning creates learning situations for students in discussion and enhances online interactive learning with teachers. The population of this study were fifth grade students at SDIT Al Bariyah Jakarta. The findings show that there is an effect of digital learning on student learning outcomes. Digital learning has been shown to have an influence on student learning outcomes. Suggestions in this study indicate that the promotion of digital learning can provide an alternative to teaching innovation in the classroom. With the advancement of information technology and relevant technology, digital learning will be accepted by students and teachers.
Peranan Efikasi Diri Guru Dalam Prestasi Belajar Siswa Anisah Anisah; Ferdian Arie Bowo; eka wahyu hidayat
Manajerial Vol 15, No 2 (2021)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v15i2.229

Abstract

Education is one of the most important factors to create a quality generation in the future. The main problem that becomes the focus of the problem related to the quality of learning that is interesting to study in an effort to improve student achievement is teacher self-efficacy. The meth[1]od used in this study is a qualitative method with a descriptive approach. The data of this research are primary data and secondary data collected through interviews and observations. The results of the study indicate that the teacher in addition to acting as a teacher, educator and mentor, through teacher self-efficacy can increase student learning achievement to the maximum so that students are able to obtain maximum learning outcomes in accordance with the educational goals that have been set
Strategi Pemasaran Usaha Mikro, Kecil dan Menengah (UKM) Dalam Masa Pandemi Bowo, Ferdian Arie
Manajerial Vol 16, No 1 (2022)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v16i1.249

Abstract

Tujuan dari penelitian ini untuk mengidentifikasi strategi pemasaran usaha mikro, kecil dan menengah (UMKM) dalam masa pandemi. Kementerian Koperasi dan UKM Republik Indonesia telah menyadari rentannya pelaku UMKM terhadap dampak pandemi COVID-19. Dengan menggunakan metode penelitian kualitatif dan analisis deskriptif literatur mengenai strategi pemasaran yang berkaitan dengan UMKM di masa pandemi Covid-19. Hasil temuan menunjukkan Di masa pandemi Covid-19, Pemerintah Republik Indonesia telah mengeluarkan beberapa kebijakan sebagai bentuk penyelamatan, mitigasi dan perhatian khusus bagi pelaku usaha sektor UMKM. Selain itu, hasil penelitian juga menemukan bahwa strategi marketing yang diperlukan pelaku usaha UMKM di masa Pandemi ini dengan mengalihkan pemasaran langsung tradisional ke pemasaran langsung digital
Implementasi Strategi Pemasaran Dengan Menggunakan Multimedia Bowo, Ferdian Arie
Manajerial Vol 17, No 1 (2023)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v17i1.252

Abstract

In analyzing the data in multimedia, it is necessary to understand that there are differences in each media. For example, data contained in photos and audio that come from one media source, it is important to know the relationship between the two in a marketing strategy analysis. Descriptive research is the method used in this study using a qualitative approach.  The findings of this study show that these multimedia developers not only practice management techniques, but need to consider marketing management strategies using multimedia as very important for the success of an increase in sales. The importance of good marketing management skills is emphasized by all consumers who will be interviewed. Whether it is proposal, team, budget, or design management, marketing management is a key ingredient for success. And it is an essential part of a manager's responsibilities in today's competitive multimedia marketplace.
Peran TikTok Analytics dalam Meningkatkan Efektivitas Strategi Pemasaran Digital Bowo, Ferdian Arie
Manajerial Vol 18, No 1 (2024)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v18i1.282

Abstract

Penelitian ini bertujuan menganalisis peran TikTok Analytics dalam optimalisasi strategi konten digital dengan menekankan makna kuantitatif dan kualitatif dari metrik yang tersedia. Hasil kajian literatur dan analisis praktik menunjukkan bahwa metrik seperti kurva retensi tontonan (watch time retention curve), rata-rata durasi tonton (average watch time), tingkat penyelesaian tontonan (completion rate), dan kecepatan keterlibatan (engagement velocity) tidak hanya merefleksikan performa teknis, tetapi juga perhatian, relevansi, serta keterhubungan emosional audiens. Strategi berbasis data seperti penentuan waktu unggah, pemetaan sumber lalu lintas, pemanfaatan hashtag dan sound relevan, serta perancangan caption interaktif terbukti meningkatkan jangkauan dan keterlibatan organik. Segmentasi konten (edutainment, storytelling, user-generated content) serta siklus iterasi berbasis data membantu menyusun pedoman internal yang adaptif. Penelitian ini menegaskan bahwa TikTok bukan sekadar media hiburan, tetapi instrumen strategis komunikasi digital yang berkontribusi pada performa merek.
Co-Authors Abdurozak . Anisah Anisah Anisah Anisah Anisah Anisah Anisah Asep Irwansyah Asep Saepullah DENI SETIAWAN Dini Arifian Eka Wahyu Hidayat eka wahyu hidayat Hayatinufus Siatan Heru Herbowo Hidayat, Eka Wahyu Iwan Ridwan Lia Marthalia Maesaroh . Ratna Kusuma Dewi Ratu Neneng Rozbiati Syahid Suhandi Aziz