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All Journal Jurnal ULTIMA Accounting Adzkiya : Jurnal Hukum dan Ekonomi Syariah KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Jurnal Akuntansi dan Keuangan (JAK) EKONOMIKA45 Jurnal Mahasiswa Manajemen dan Akuntansi Student Scientific Creativity Journal International Journal of Asian Business and Management (IJABM) JAKBS Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora Akuntansi: Jurnal Riset Ilmu Akuntansi Ekonomi Keuangan Syariah dan Akuntansi Pajak International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Indonesian Journal of Community Engagement Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Research of Economics and Business Jurnal Sinergi
Rindu Rika Gamayuni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Increasing Competitiveness of Chicken and Fillet Entrepreneurs in Lampung Through Marketing & Financial Digitalization Assistance Fajar Gustiawaty Dewi; Kiagus Andi; Lindrianasari; Rindu Rika Gamayuni
Jurnal Sinergi Vol. 3 No. 2 (2022): Jurnal SINERGI
Publisher : LPPM Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsi.v3i2.41

Abstract

The Covid-19 pandemic has dealt a hard blow to many businessman, especially SMEs. Restrictions on individual mobility have caused many traditional SMEs to go out of business because they are unable to adapt to existing changes. The Service Team took the initiative to provide assistance to affected SMEs partners by providing digital marketing assistance to increase business turnover and profit as well as an introduction to financial management. Frozen Food business is one type of business that is popular among the public, especially in Bandarlampung City. It is hoped that through digital marketing assistance, SMEs can adapt and be more agile in capturing the magnitude of business opportunities in the digital world, so that they are no longer limited to the environment around the location. Furthermore, financial management aims to make SMEs partner wiser in controlling the company's operational financial flows. We will also introduce SMEs partner to digital wallet channels and funding channels from financial institutions and banks. Keywords: Frozen Food, SMEs, Digital Marketing, Financial Management
Co-Authors Achmad Chaedar Yasin Bakhtiar Adien Husnun Nabila Ahmad Rafinur Alhafiz, Aulia Aditiya Alvis Oktanza Fayardi Amalia Rahma Putri Annisa Nabila Putri As’syifa Qolbi Maharani Atika Lusi Tania, Atika Lusi Atika Lusi Tania, Atika Lusi Tania Atikah Rosalinda Ayi Saprudin Bumi Aji, Putri Bulan Chyntia Dwi Putri Claranesia Zenita Putri Desriani Hadi Devi Saputri Diah Kurnia Wati Dina Marsella Eko Setiawan Ervilia Dwi Nanda P Fajar Gustiawaty Dewi Farichah Farichah Finny Leonita Sari fitra dharma Ika Novita Kamadie Sumanda Syafis Kiagus Andi Lindrianasari Marisa Triana Mazta Mega Metalia, Mega Mey Ayu Lestari Muhtarom Muhtarom Putu Ria Septiani Rialdi Azhar Safira Nada Sabila SARING SUHENDRO Siska Amelia Sudrajat Tri Joko Prasetyo Yuliansyah Yuliansyah