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All Journal Semiotika Journal of Feminism and Gender Studies Jurnal Dimensi Seni Rupa dan Desain Pancaran Pendidikan Jurnal Kabar Masyarakat Jurnal Riset Teknik Komputer Jurnal Riset Sistem Informasi Jurnal Padamu Negeri
Budi Suyanto
Universitas Jember
Arts Humanities Chemistry Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : Jurnal Dimensi Seni Rupa dan Desain

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PEMETAAN PEMANGKU KEPENTINGAN: ANALISIS VISUAL BRANDING UNTUK MENINGKATKAN KETERLIBATAN MASYARAKAT DI KOTA CIREBON: Stakeholder Mapping: Visual Analysis of Branding to Enhance Community Engagement in the City of Cirebon Budi Suyanto; Myrza Rahmanita; Suyanto, Budi
Jurnal Dimensi Seni Rupa dan Desain Vol. 20 No. 2 (2024): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v20i2.17483

Abstract

Tourism in Cirebon City, Indonesia, is an important focus in supporting economic growth. The foreign exchange contribution of the tourism sector reached 18.4 billion USD in 2019, showing great potential. The government has taken policy steps, utilizing regional autonomy. Analysis of branding strategies shows that the involvement of stakeholders, including local communities, is important in shaping the destination's image. This research explores the role of visual branding in Cirebon City, focusing on stakeholder collaboration as the key to success. Stakeholders' expectations and views were the subject of questions. The results are expected to provide insights to improve community engagement and sustainable tourism development.
Co-Authors Agus Sariono Ahmad Taufiq Akbar Annisa’ul Maesaroh Asrumi Bambang Wibisono Budi Suyanto Didik S Herry Sofyan M. Rafid Zufar Mu’ammar Sadam Sirojuddin Al-Arie Myrza Rahmanita Nenes Mardiati Retno Dyah Susilaningtyas Sitti Rohmah Yuli Fauziah