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All Journal Primanomics : Jurnal Ekonomi & Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Keuangan dan Akuntansi Terapan (KUAT) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Akuntansi Manajemen (JAKMEN) CommunityServiceAkseprinJournal
Mery Ramadani
Serang Raya University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Commitment Of Small Business Actors To Shopee Online Consumers Mery Ramadani; Sutikno Sutikno
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.638

Abstract

Small business actors experience complaints from customers about services, products, and prices sold. The purpose of the study was to determine the effect of services, products, and prices on the commitment of small business actors to Shopee online consumers in 2020. The data was obtained by distributing online questionnaires via Google Form to 350 Shopee online consumers. This research technique takes a sample using non-probability sampling with the method used in this study is the Structural Equation Model technique. The results of the study prove that there is a positive and significant influence of services, products, and prices where consumers place their trust in small business actors in online shopee positively affecting seller commitment
Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing Lestari Novia Indah; Mery Ramadani
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 4 No 2 (2022): Edisi November
Publisher : Politeknik Keuangan Negara STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31092/kuat.v4i2.1697

Abstract

Usaha Kecil dan Menengah (UKM) merupakan salah satu penopang pertumbuhan ekonomi di Indonesia. Namun, adanya pandemi Covid-19 pada awal tahun 2020 berdampak negatif pada sektor UMKM di Indonesia. Pada bulan April – Mei 2020 Asosiasi Business Development Service Indonesia (ABDSI) melakukan survei kepada 6.000 UMKM di Indonesia. Hasil survei menunjukkan bahwa 36,7% UMKM tidak ada penjualan, 26,6% UMKM mengalami penurunan penjualan lebih dari 60% selama pandemi COVID 19. Berdasarkan hasil survei tim melalui wawancara, masih banyak UMKM di Kota/ Kabupaten Serang yang kesulitan untuk memasarkan produknya karena keterbatasan kemampuan dan gulung tikar akibat dampak negatif pandemi COVID 19. Oleh karena itu, diperlukan adanya workshop terkait penerapan strategi pemasaran digital yang bertujuan untuk meningkatkan penjualan produk para UMKM di Kota Serang. Kegiatan ini menggunakan metode pelaksanaan yang terdiri dari 3 tahap, yaitu analisis dan sosialisasi mengenai kegiatan workshop kepada para UMKM, pelaksanaan kegiatan workshop oleh tim dan 1 narasumber mitra, dan evaluasi kegiatan dengan melakukan pre - test dan post - test. Peserta yang terlibat dalam kegiatan ini sebanyak 37 peserta dengan 3 narasumber utama yaitu 2 orang tim pengabdian dan 1 mitra pemilik butik womenwear. Hasil yang didapatkan setelah mengikuti kegiatan workshop adalah rata- rata kemampuan para peserta mengalami peningkatan sebesar 38,1% antara sebelum dan setelah diadakannya kegiatan.
Peran E-Lifestyle, Budaya Digital, Dan E-Payment Terhadap Perilaku Konsumtif Generasi Y Dalam Bertransaksi di E- Commerce Novia Indah Lestari; Mery Ramadani; Sutikno Sutikno
EKONOMI KEUANGAN DAN BISNIS Vol 7, No 2 (2022): Ekombis Sains: Jurnal Ekonomi, Keuangan, dan Bisnis
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/ekombis.v7i2.1844

Abstract

Technology has changed people's lifestyles and culture, including their shopping behavior which is more directed towards consumptive behavior. The ease of making digital payment transactions (e-payments) also affects wasteful behavior among Generation Y. In addition, the impact of the Covid-19 pandemic which requires consumers to limit distance has made them more aggressive in making purchases through e-commerce applications. This research was conducted on Generation Y consumers who have made purchases on e-commerce and paid e- payment at least 3 times a month. The sample is taken from 100 respondents with a purposive sampling technique. The research data that has been collected will be processed using the structural equation model (SEM) – PLS. The results of this study indicate that the variables of e-lifestyle, digital culture, and e-payment have a positive effect on increasing the consumptive behavior of Generation Y in shopping at e-commerce.
Faktor-Faktor Yang Mempengaruhi Kinerja Karyawan Di Koperasi Tenaga Kerja Bongkar Muat (KTBM) Pelabuhan Banten Kota Cilegon Suhartini Suhartini; Mery Ramadani; Ghoni Nur
Jurnal Akuntansi Manajemen (JAKMEN) Vol. 2 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jakmen.v2i2.7529

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kompetensi Kerja, dan Pengawasan Kerja terhadap Kinerja Karyawan di Koperasi Tenaga Kerja Bongkar Muat (KTKBM) Pelabuhan Banten Kota Cilegon. Penelitian ini menggunakan metode deskriptif pendekatan kuantitatif, adapun yang menjadi populasi dalam penelitian ini adalah karyawan Koperasi Tenaga Kerja Bongkar Muat (KTKBM) Pelabuhan Banten Kota Cilegon yang berjumlah 70 orang. Tekhnik sampling menggunakan tekhnik sampel jenuh yang merupakan semua anggota populasi digunakan sebagai sampel sehingga sampel yang digunakan dalam penelitian ini sebanyak 70 orang. Berdasarkan hasil penelitian dapat disimpulkan bahwa kompetensi kerja mempunyai pengaruh signifikan terhadap kinerja karyawan, hasil uji t menunjukan bahwa thitung 8,588 > 1,668 ttabel dan nilai signifikansinya sebesar 0,000 > 0,05. Pengawasan kerja mempunyai pengaruh signifikan terhadap kinerja karyawan, hasil uji t menunjukan bahwa thitung 3,236 > 1,668 ttabel dan nilai signifikansinya sebesar 0,002 > 0,05. Hasil uji f menunjukan bahwa fhitung 42,268 > 3,132 ftabel, dengan tingkat signifikansinya 0,000 < 0,05 dapat disimpulkan bahwa variabel kompetensi kerja dan pengawasan kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan di Koperasi Tenaga Kerja Bongkar Muat (KTKBM) Pelabuhan Banten Kota Cilegon.
Digi Marketing Training for SMEs in Tangerang in increasing Sales Sutikno Sutikno; Mery Ramadani; Melyanti Melyanti
Community Service Akseprin Journal Vol. 1 No. 3 (2023): September-December
Publisher : Akademi Sertifikasi Profesi Internasional

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Abstract

The rapid development of social media can be used to expand the MSME market. However, not all MSME players know the opportunity to use social media for marketing. Through training and digitalization of MSMEs organized by service activity groups, it can help the community, especially MSME players, to market products through social media. With this work program, it is hoped that marketing can increase its own attractiveness and be able to expand marketing reach. In addition, useful in selling MSME products, the introduction of social media also aims to sharpen people's knowledge about using social media wisely. The results of the work program include increasing knowledge about the use of social media in marketing, as well as how to apply it to MSME actors. In addition, this activity is able to educate MSME players about the advantages and disadvantages of online marketing
Marketing of Banking Financial Services Products: Islamic Principles and Values Sutikno Sutikno; Mery Ramadani; Alda Faujan
Community Service Akseprin Journal Vol. 2 No. 3 (2024): September-December
Publisher : Akademi Sertifikasi Profesi Internasional

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Abstract

Ethical marketing management of banking financial services products in accordance with Islamic principles and values. This paper is divided into several parts, first: explaining what marketing means, the scope and importance of marketing in business. The second part: discusses how marketing management ethics in Islam, the third part explains what is the difference between sharia and conventional marketing. The last discussion is about how Islamic ethics and values are applied in the marketing management of banking service products. There are several things that are noted in the discussion of this article, the practice of applying ethics in banking companies will always benefit the company both in the medium and long term. In addition, it can also increase crew motivation, protect the principle of free trade and increase competitive advantage. The overall strategy management that has been made based on ethics will run successfully, according to the plan, if the marketing parties consistently carry out the strategy that has been implemented, and review the marketing strategy that has been carried out if it is not successful in the business
The Role of Intangible Values in Live Streaming and Impact on Audience Engagement Lestari Novia Indah; Ramadani Mery; Anniba Noorsyirah; Stevany Anggreini
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3531

Abstract

: This study aims to investigate the role of intangible values in live streaming and their impact on consumer engagement. The research employs a quantitative method using a structural equation model (SEM) based on partial least square (PLS). Data was collected from 100 respondents who have watched and purchased products on social media and Shopee Live at least three times a month. The findings indicate that utilitarian value, hedonic value, symbolic value, and economic value significantly influence trust in the seller and consumer engagement. Trust in the seller is proven to be a significant mediator in the relationship between intangible values and consumer engagement. This study provides valuable insights for online sellers on strategies to enhance trust and consumer engagement through intangible values in the context of live streaming.
Co-Authors Alda Faujan Anniba Noorsyirah Ghoni Nur Melyanti Melyanti Novia Indah Lestari Stevany Anggreini Suhartini Suhartini Sutikno Sutikno Sutikno Sutikno Sutikno Sutikno