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All Journal Primanomics : Jurnal Ekonomi & Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Keuangan dan Akuntansi Terapan (KUAT) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Akuntansi Manajemen (JAKMEN) CommunityServiceAkseprinJournal
Mery Ramadani
Serang Raya University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Journal : communityserviceakseprinjournal

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Digi Marketing Training for SMEs in Tangerang in increasing Sales Sutikno Sutikno; Mery Ramadani; Melyanti Melyanti
Community Service Akseprin Journal Vol. 1 No. 3 (2023): September-December
Publisher : Akademi Sertifikasi Profesi Internasional

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Abstract

The rapid development of social media can be used to expand the MSME market. However, not all MSME players know the opportunity to use social media for marketing. Through training and digitalization of MSMEs organized by service activity groups, it can help the community, especially MSME players, to market products through social media. With this work program, it is hoped that marketing can increase its own attractiveness and be able to expand marketing reach. In addition, useful in selling MSME products, the introduction of social media also aims to sharpen people's knowledge about using social media wisely. The results of the work program include increasing knowledge about the use of social media in marketing, as well as how to apply it to MSME actors. In addition, this activity is able to educate MSME players about the advantages and disadvantages of online marketing
Marketing of Banking Financial Services Products: Islamic Principles and Values Sutikno Sutikno; Mery Ramadani; Alda Faujan
Community Service Akseprin Journal Vol. 2 No. 3 (2024): September-December
Publisher : Akademi Sertifikasi Profesi Internasional

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Ethical marketing management of banking financial services products in accordance with Islamic principles and values. This paper is divided into several parts, first: explaining what marketing means, the scope and importance of marketing in business. The second part: discusses how marketing management ethics in Islam, the third part explains what is the difference between sharia and conventional marketing. The last discussion is about how Islamic ethics and values are applied in the marketing management of banking service products. There are several things that are noted in the discussion of this article, the practice of applying ethics in banking companies will always benefit the company both in the medium and long term. In addition, it can also increase crew motivation, protect the principle of free trade and increase competitive advantage. The overall strategy management that has been made based on ethics will run successfully, according to the plan, if the marketing parties consistently carry out the strategy that has been implemented, and review the marketing strategy that has been carried out if it is not successful in the business
Co-Authors Alda Faujan Anniba Noorsyirah Ghoni Nur Melyanti Melyanti Novia Indah Lestari Stevany Anggreini Suhartini Suhartini Sutikno Sutikno Sutikno Sutikno Sutikno Sutikno