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All Journal Forum Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Ni Ketut Narti
Politeknik Negeri Bali
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PT. AGUNG TOYOTA CABANG COKROAMINOTO DENPASAR Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; I Putu Mico Jayadinatha
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Price and brand image have an important role in purchasing decisions. This study aims to examine and analyze the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Toyota Cokrominoto Denpasar Branch. The benefit of this research is to provide information on the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Cokroaminoto Denpasar Branch This research is a quantitative study using a sample of 90 people who know about prices and brand image at PT. Agung Toyota Cokroaminoto Denpasar Branch for data collection in this study using a questionnaire distributed via the internet. In this study using a non probability sampling method, namely purposive sampling. The analysis technique used is multiple linear regression analysis, analyzed using the SPSS version 25 program for windows. The results of this study indicate that (1) price has a positive and significant effect on purchasing decisions of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar Branch; (2) brand image has a positive and significant effect on purchasing decisions of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar; (3) price and brand image together significantly influence the purchase decision of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar Branch.
PENERAPAN SISTEM PEMBERIAN REWARD PADA HOTEL INNA GRAND BALI BEACH Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; Ni Komang Suci Martini
Forum Manajemen STIMI Handayani Denpasar Vol 17 No 2 (2019): Jurnal STIMI Vol. 17 No. 2 - 2019
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The purpose of this research is to know the application of reward system at Hotel Inna Grand Bali Beach. The object of research is the implementation of reward system using qualitative and qualitative descriptive approach. Data collection in this research is interview observation, and literature research.The results showed that at Hotel Inna Grand Bali Beach there are 4 types of rewards that are used to motivate employee performance: Reward Incentives, Reward Production Premium, Reward Best Employee, Reward Period. The application of the reward system of each type varies - based on SKD (Directors' Decree) and the basis of reward. Providing incentive rewards based on employee attendance. Reward of production premium based on company productivity. Giving rewards best employee based on employee performance. Giving rewards for working period based on length of employee work. The initial process of checking employee data requires a lot of time making the application of rewards less effective and efficient. This is caused by the data of many employees and done in two checking process that is timekeeping and finger print so that require precision in process of checking data.
ANALISIS KEPUASAN PELANGGAN SPG PRO MELALUI CEI PADA PENANGANAN GROUP EVENT SHERATON BALI KUTA RESORT Ni Ketut Narti; Luh Made Wijayati; I Wayan Putrana; Ni Putu Ika Pratami Sukarsa
Forum Manajemen STIMI Handayani Denpasar Vol 17 No 1 (2019): Jurnal STIMI Vol. 17 No. 1 - 2019
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The development of tourism, especially in the MICE sector in Bali is growing rapidly. That’s what makes most hotel business in Bali provide the best service for guests who come with business purpose. As well as Sheraton Bali Kuta Resort that provides special services for handling events and customers who hold events for themselves or others who are referred to as onsite contact. Starwood which is the owner company of Sheraton strengthen the communication with the customer in handling event through loyalty program for someone called as onsite contact this is SPG Pro where this program have interesting advantages for its member. This is an example of how Sheraton Bali Kuta Resort is very concerned about customer satisfaction especially SPG Pro customers. Through a survey of CEI (Customer Experience Index) of Sheraton Bali Kuta Resort, renew the quality of its services so that it matches the expectations of every customer.This study aims to find out how customer satisfaction SPG Pro in handling events at Sheraton Bali Kuta Resort through servei CEI. Of the 90 respondents, researchers used 50 samples that have passed the CEI survey. From result of sample which is processed by CSI analysis technique (Customer Satisfaction Index) it is known that SPG Pro customer is satisfied with amount of satisfaction equal to 77,43% and from 5 dimension of service quality, assurance is dimension which has highest score in relation between expectation and service quality.
FAKTOR KOMPENSASI SUASANA ORGANISASI KEPEMIMPINAN DAN KARAKTERISTIK PEKERJAAN TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. KASMIL KOSMOS BALI Ni Ketut Narti; Ni Wayan Sukartini; Luh Made Wijayati; Anak Agung Raka Sitawati
Forum Manajemen STIMI Handayani Denpasar Vol 11 No 1 (2013): Jurnal STIMI Vol. 11 No. 1 - 2013
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

This research has three purposes. To know the availability orunavailability of the partial signifi cant infl uence of compensation, organizationalatmosphere, leadership and work characteristic factors toward work satisfactionof PT. Kasmil Kosmos employees. To know the availability or unavailability of asimultaneous signifi cant infl uence of the compensation, organizational atmosphere, leadership and work characteristic factors toward work satisfaction of PT. Kasmil Kosmos employees. To know the most dominant factors toward work satisfactionof PT. Kasmil Kosmos employees. The result of this research is anticipated to beused as a consideration in determining a policy in improving the employees’ worksatisfaction. The hypothesis are submitted in this research. Compensation, organizationalatmosphere, leadership and work characteristic factors that have a partial signifi cantinfl uence toward work satisfaction of PT. Kasmil Kosmos employees. Compensation,organizational atmosphere, leadership and work characteristics factors that have asignifi cant simultaneous infl uence toward work satisfaction of PT. Kasmil Kosmosemployees. Respondents in this research are the entire 256 employees of PT.Kasmil Kosmos. The hypothestical examination is conducted by using the FactorRegression Model analysis technique, with its problem-solving technique whichis by an analysis factor and a multiple linier regression factor. By using SPSS forwindow 15 programme, the result shows that work satisfaction indicators of PT.Kasmil Kosmos employees have a high loading factor over 0.5806 so that all theseindicators can confi rm and represent formation factors including: compensation,organizational atmosphere, leadership and work characteristics factors. Afterhaving been analyzed by applying the multiple linear regression technique, theresult shows that the compensation, organizational atmosphere, leadership andwork characteristic factors have a partial and simultaneous signifi cance to worksatisfaction of PT. Kasmil Kosmos employees. This is shown by R 0.995 The mostdominant infl uencing factor to work satisfaction of PT. Kasmil Kosmos employees isshown by the compensation factor at a value of beta coeffi cient of 0.273The implication of this research result may create a better work satisfaction ofemployees, so that the object of the organization seen from the manpower viewpointcould be realized. The company should remain to observe factors which may create work satisfaction, because by the existence of satisfaction in the work, employeeswill show good performance or quality of work so that employees will be moreproductive.
FAKTOR FINANSIAL DAN NON FINANSIAL MEMPENGARUHI RENTABILITAS PADA LEMBAGA PERKREDITAN DESA (LPD) DI KABUPATEN JEMBRANA PERIODE TAHUN 2011-2013 Ni Ketut Narti; I Wayan Sukarta; Luh Made Wijayati; Ni Ketut Lasmini
Forum Manajemen STIMI Handayani Denpasar Vol 13 No 2 (2015): Jurnal STIMI Vol. 13 No. 2 - 2015
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Lembaga Perkreditan Desa (LPD) is a financial institution owned Pakramanin Bali. Formation of Lembaga Perkreditan Desa (LPD) is the government’s effortsto address the economic disparities in urban areas with rural areas, especially inBali. The success of an LPD can not be separated from the LPD’s ability to obtainprofit. Healthy least LPD can be measured by indicators of rentabilitas. rentabilitasof a company is shown by a comparison between profits with the capital to generateprofits. This study aimed to determine the effect of cash flows, the effectiveness ofdebt management, loan to deposit ratio, the number of customers and the locationof the rentabilitas of the LPD in Jembrana Regency period in 2011-2013 eithersimultaneously or partially. Data analysis techniques used in this research is multiplelinear regression analysis technique analysis results Ŷ =0,026 + 0,001 X + 0,532X2+ 0,672 X3 + 0,005 X4 - 0,083 X. F test analysis results indicate that the variablerate cash flows, the effectiveness of debt management, loan to deposit ratio, thenumber of customers and locations simultaneously influence on rentabilitas in theLPD in Jembrana Regency period 2011-2013. T test showed that the effectiveness ofdebt management (3,207) and loan to deposit ratio (17,101) is significant positiveeffect on rentabilitas while the level of cash turnover(0,792), the number of customers(0,229) and location (-1,669)did not show any significant effect on rentabilitas, buthas a positive direction in accordance with the hypothesized.
PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION (Studi Kasus pada de Vins Sky Hotel Seminyak) Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; Made Yani Sawitri
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

Turnover intention is a thought possessed by every employee to stop working. The purpose of this study is to determine the effect of job satisfaction partially on turnover intention, the effect of organizational commitment partially on turnover intention and the effect of job satisfaction and organizational commitment simultaneously on turnover intention. The population used in this study were all de Vins Sky Hotel, Seminyak employees, totaling to 91 employees. Data collection is done through interviews and questionnaires. The analysis technique used is the classical assumption test, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t-test and f test. The result of analysis shows that job satisfaction has a negative and significant effect on turnover intention. Organizational commitment has a negative and significant effect on turnover intention. While simultaneously job satisfaction and organizational commitment significantly influence turnover intention.
STRATEGI PEMASARAN UMKM DI TENGAH PANDEMI COVID-19 (STUDI KASUS PADA BENETREE COFFEE, DENPASAR) Ni Ketut Lasmini; Ni Ketut Narti; Ida Bagus Sanjaya; KD Nindiana Widiantari
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

This study aims to determine the company's strengths, weaknesses, opportunities, and threats and to find out the right marketing strategy to be applied to Benetree Coffee. The research was conducted for 3 months, starting from January - March 2021 at Benetree Coffee. The research method used is descriptive qualitative and quantitative. While the analytical tools used are SWOT analysis with IFAS (Internal Factor Analysis Summary) matrix, EFAS (External Factor Analysis Summary) matrix, IE matrix (Internal External), SWOT matrix. The results of the IFAS matrix analysis are 2.897 which indicates that the company's internal position is strong. The results of the EFAS matrix analysis are 2,774. The results of the mapping on the IE matrix show that Benetree Coffee in the marketing strategy occupies position V. This indicates that Benetree Coffee is in a growth position. The results of the SWOT matrix show that there are 11 alternative strategies that can be done by company.
FAKTOR KOMPENSASI SUASANA ORGANISASI KEPEMIMPINAN DAN KARAKTERISTIK PEKERJAAN TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. KASMIL KOSMOS BALI Ni Ketut Narti; Ni Wayan Sukartini; Luh Made Wijayati; Anak Agung Raka Sitawati
Forum Manajemen Vol 11 No 1 (2013): Jurnal STIMI Vol. 11 No. 1 - 2013
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v11i1.49

Abstract

This research has three purposes. To know the availability orunavailability of the partial signifi cant infl uence of compensation, organizationalatmosphere, leadership and work characteristic factors toward work satisfactionof PT. Kasmil Kosmos employees. To know the availability or unavailability of asimultaneous signifi cant infl uence of the compensation, organizational atmosphere, leadership and work characteristic factors toward work satisfaction of PT. Kasmil Kosmos employees. To know the most dominant factors toward work satisfactionof PT. Kasmil Kosmos employees. The result of this research is anticipated to beused as a consideration in determining a policy in improving the employees’ worksatisfaction. The hypothesis are submitted in this research. Compensation, organizationalatmosphere, leadership and work characteristic factors that have a partial signifi cantinfl uence toward work satisfaction of PT. Kasmil Kosmos employees. Compensation,organizational atmosphere, leadership and work characteristics factors that have asignifi cant simultaneous infl uence toward work satisfaction of PT. Kasmil Kosmosemployees. Respondents in this research are the entire 256 employees of PT.Kasmil Kosmos. The hypothestical examination is conducted by using the FactorRegression Model analysis technique, with its problem-solving technique whichis by an analysis factor and a multiple linier regression factor. By using SPSS forwindow 15 programme, the result shows that work satisfaction indicators of PT.Kasmil Kosmos employees have a high loading factor over 0.5806 so that all theseindicators can confi rm and represent formation factors including: compensation,organizational atmosphere, leadership and work characteristics factors. Afterhaving been analyzed by applying the multiple linear regression technique, theresult shows that the compensation, organizational atmosphere, leadership andwork characteristic factors have a partial and simultaneous signifi cance to worksatisfaction of PT. Kasmil Kosmos employees. This is shown by R 0.995 The mostdominant infl uencing factor to work satisfaction of PT. Kasmil Kosmos employees isshown by the compensation factor at a value of beta coeffi cient of 0.273The implication of this research result may create a better work satisfaction ofemployees, so that the object of the organization seen from the manpower viewpointcould be realized. The company should remain to observe factors which may create work satisfaction, because by the existence of satisfaction in the work, employeeswill show good performance or quality of work so that employees will be moreproductive.
ANALISIS KEPUASAN PELANGGAN SPG PRO MELALUI CEI PADA PENANGANAN GROUP EVENT SHERATON BALI KUTA RESORT Ni Ketut Narti; Luh Made Wijayati; I Wayan Putrana; Ni Putu Ika Pratami Sukarsa
Forum Manajemen Vol 17 No 1 (2019): Jurnal STIMI Vol. 17 No. 1 - 2019
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v17i1.318

Abstract

The development of tourism, especially in the MICE sector in Bali is growing rapidly. That’s what makes most hotel business in Bali provide the best service for guests who come with business purpose. As well as Sheraton Bali Kuta Resort that provides special services for handling events and customers who hold events for themselves or others who are referred to as onsite contact. Starwood which is the owner company of Sheraton strengthen the communication with the customer in handling event through loyalty program for someone called as onsite contact this is SPG Pro where this program have interesting advantages for its member. This is an example of how Sheraton Bali Kuta Resort is very concerned about customer satisfaction especially SPG Pro customers. Through a survey of CEI (Customer Experience Index) of Sheraton Bali Kuta Resort, renew the quality of its services so that it matches the expectations of every customer.This study aims to find out how customer satisfaction SPG Pro in handling events at Sheraton Bali Kuta Resort through servei CEI. Of the 90 respondents, researchers used 50 samples that have passed the CEI survey. From result of sample which is processed by CSI analysis technique (Customer Satisfaction Index) it is known that SPG Pro customer is satisfied with amount of satisfaction equal to 77,43% and from 5 dimension of service quality, assurance is dimension which has highest score in relation between expectation and service quality.
Analisis Motivasi dan Beban Kerja Karyawan terhadap Kepuasan Kerja Karyawan pada PT Bali Kulina Utama (Indoguna Bali) Putu Yunita Intan Cahyani; Kadek Dwi Cahaya Putra; Ni Ketut Narti
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.866

Abstract

The aim of this research is to analyze how much influence motivation and workload have on employee job satisfaction at PT Bali Kulina Utama (Indoguna Bali). This research is a descriptive statistical analysis research that uses a research sample of 97 people. To collect data in this research, a questionnaire was distributed via social media. In this research, a simple random sampling method was used. The analysis technique used is multiple linear regression analysis which is then processed and analyzed using the SPSS version 26 program. The results of this study show that motivation partially has a positive and significant effect on job satisfaction with a coefficient value of 5.926 with a significant value of 0.000, partial workload has no positive and significant effect with a coefficient value of -1.082 and a significant value of 0.282. Motivation and workload simultaneously have a positive and significant effect on job satisfaction with an F count of 18.237 > 3.09 and a significance value of 0.000 < 0.05 with a coefficient of determination of 28%.
Co-Authors Anak Agung Raka Sitawati I Putu Mico Jayadinatha I Wayan Putrana I Wayan Sukarta Ida Bagus Sanjaya Kadek Dwi Cahaya Putra KD Nindiana Widiantari Lily Marheni Luh Made Wijayati Made Yani Sawitri Ni Ketut Lasmini Ni Komang Suci Martini Ni Putu Ika Pratami Sukarsa Ni Wayan Sukartini Putu Yunita Intan Cahyani