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PENGARUH HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PT. AGUNG TOYOTA CABANG COKROAMINOTO DENPASAR Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; I Putu Mico Jayadinatha
Forum Manajemen STIMI Handayani Denpasar Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Price and brand image have an important role in purchasing decisions. This study aims to examine and analyze the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Toyota Cokrominoto Denpasar Branch. The benefit of this research is to provide information on the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Cokroaminoto Denpasar Branch This research is a quantitative study using a sample of 90 people who know about prices and brand image at PT. Agung Toyota Cokroaminoto Denpasar Branch for data collection in this study using a questionnaire distributed via the internet. In this study using a non probability sampling method, namely purposive sampling. The analysis technique used is multiple linear regression analysis, analyzed using the SPSS version 25 program for windows. The results of this study indicate that (1) price has a positive and significant effect on purchasing decisions of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar Branch; (2) brand image has a positive and significant effect on purchasing decisions of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar; (3) price and brand image together significantly influence the purchase decision of Toyota Avanza cars at PT. Agung Toyota Cokroaminoto Denpasar Branch.

PENERAPAN SISTEM PEMBERIAN REWARD PADA HOTEL INNA GRAND BALI BEACH Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; Ni Komang Suci Martini
Forum Manajemen STIMI Handayani Denpasar Vol 17 No 2 (2019): Jurnal STIMI Vol. 17 No. 2 - 2019
Publisher : Forum Manajemen STIMI Handayani Denpasar

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The purpose of this research is to know the application of reward system at Hotel Inna Grand Bali Beach. The object of research is the implementation of reward system using qualitative and qualitative descriptive approach. Data collection in this research is interview observation, and literature research.The results showed that at Hotel Inna Grand Bali Beach there are 4 types of rewards that are used to motivate employee performance: Reward Incentives, Reward Production Premium, Reward Best Employee, Reward Period. The application of the reward system of each type varies - based on SKD (Directors' Decree) and the basis of reward. Providing incentive rewards based on employee attendance. Reward of production premium based on company productivity. Giving rewards best employee based on employee performance. Giving rewards for working period based on length of employee work. The initial process of checking employee data requires a lot of time making the application of rewards less effective and efficient. This is caused by the data of many employees and done in two checking process that is timekeeping and finger print so that require precision in process of checking data.

PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION (Studi Kasus pada de Vins Sky Hotel Seminyak) Ni Ketut Narti; Ni Ketut Lasmini; Lily Marheni; Made Yani Sawitri
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Turnover intention is a thought possessed by every employee to stop working. The purpose of this study is to determine the effect of job satisfaction partially on turnover intention, the effect of organizational commitment partially on turnover intention and the effect of job satisfaction and organizational commitment simultaneously on turnover intention. The population used in this study were all de Vins Sky Hotel, Seminyak employees, totaling to 91 employees. Data collection is done through interviews and questionnaires. The analysis technique used is the classical assumption test, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, t-test and f test. The result of analysis shows that job satisfaction has a negative and significant effect on turnover intention. Organizational commitment has a negative and significant effect on turnover intention. While simultaneously job satisfaction and organizational commitment significantly influence turnover intention.

ANALISIS KEPUASAN PELANGGAN DAN PERANCANGAN STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN VOLUME SERVICE KENDARAAN PADA AUTO2000 TABANAN Anak Agung Ayu Mirah Kencanawati; Lily Marheni; I Made Sarjana; I Gusti Ngurah Agung Maha Putra Udayana
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

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This research was conducted at Auto2000 Tabanan which is one of the official Toyota dealers in Bali. The problem faced today is the volume of vehicle service has decreased by 25%. Customer satisfaction is indicated to be one of the causes of the decline in vehicle service volume. The purpose of this study was to determine the level of customer satisfaction and to plan a company's promotional strategy. Based on these problems, service quality (servqual) and SWOT are the methods used to solve the problem. The servqual method is used to measure customer satisfaction, while SWOT is used to formulate a promotional strategy that will be applied by the company with a quantitative descriptive approach. The results obtained with the servqual method is the gap between reality and expectations of the five dimensions of customer satisfaction. The five dimensions of customer satisfaction are negative, which means the company has not been able to meet customer expectations. Overall the company is only able to meet 86% of its customers' expectations. From the SWOT analysis, there are 13 promotional strategies that can be applied by the company to increase the volume of vehicle service

IMPLEMENTASI KEBIJAKAN PELATIHAN DALAM UPAYA MENINGKATKAN KINERJA KARYAWAN PADA HUMAN RESOURCES DEPARTMENT DI THE APURVA KEMPINSKI BALI Nyoman Omy Trisna Dewi; I Ketut Pasek; Kasiani Kasiani; I Made Sarjana; Cokorda Gede Putra Yudistira; AA Ayu Mirah Kencanawati; Lily Marheni
Media Bina Ilmiah Vol. 17 No. 9: April 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i9.361

The purpose of this research is to determine the implementation of training policies in an effort to improve employee performance in the human resources department at The Apurva Kempinski Bali, along with the obstacles that occur. This research uses descriptive qualitative method with technique of collecting data such as observation, interviews, and documentation. The Apurva Kempinski Bali focuses on the training policy program as one of the right policies to instill a work spirit that is in line with company values. Training is not only given to new employees as an orientation step, but also given to old employees as long as there is a gap between the abilities or expertise of the employees concerned by the needs of the organization. The process of implementation training policies in an effort to improve employee performance starts from analyzing training needs and, this becomes the basis for determining the material and duration of time to be provided. Then determine the training objectives, followed by determining the training methods, namely Role Playing, Case Study Method, and Job Rotation. After determine the methods, the implementation of the training policy is in accordance with the predetermined schedule, and the final process is the evaluating of the training policy program. Obstacles in implementing training policies in an effort to improve employee performance are the absence of a Training and Development Manager who focuses on supervising, coaching and reporting on any developments that occur during the implementation of the training policy program, and limited funds provided to conduct training.

The influence of work experience and communication on secretary performance in five star hotels in Bali Kasiani Kasiani; I Made Sarjana; Anak Agung Ayu Mirah Kencanawati; Lily Marheni; Upayana Wiguna Eka Saputra
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.56629

The purpose of this study was to examine the impact of work experience and communication on the performance of secretaries at Bali's Five-Star Hotels. This study was quantitative in nature. In this study, the population consisted of 98 secretaries from 50 five-star hotels in Bali that had been registered since 2021. This study's sample consisted of 98 Executive Secretaries and Departmental Secretaries selected using the side saturation or “Sampling Jenuh” technique. The data used were primary data derived from respondents' responses, which were then analyzed using multiple linear regression analysis techniques. The strategy for collecting data consisted of a Google Form questionnaire. In this study, it was found that 1) work experience has a positive and substantial influence on secretary performance, 2) communication has a positive and significant influence on secretary performance, and 3) both work experience and communication have a positive and significant influence on secretary performance. As for the guidance that may be given to Five Star Hotels in Bali, particularly the secretarial division, it is suggested that the secretary's excellent performance must be supported by a high level of commitment to performing responsibilities in line with the job description.

ANALISIS KEPUASAN PELANGGAN DAN PERANCANGAN STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN VOLUME SERVICE KENDARAAN PADA AUTO2000 TABANAN Anak Agung Ayu Mirah Kencanawati; Lily Marheni; I Made Sarjana; I Gusti Ngurah Agung Maha Putra Udayana
Forum Manajemen Vol 20 No 2 (2022): Jurnal STIMI Vol. 20 No. 2 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i2.475

This research was conducted at Auto2000 Tabanan which is one of the official Toyota dealers in Bali. The problem faced today is the volume of vehicle service has decreased by 25%. Customer satisfaction is indicated to be one of the causes of the decline in vehicle service volume. The purpose of this study was to determine the level of customer satisfaction and to plan a company's promotional strategy. Based on these problems, service quality (servqual) and SWOT are the methods used to solve the problem. The servqual method is used to measure customer satisfaction, while SWOT is used to formulate a promotional strategy that will be applied by the company with a quantitative descriptive approach. The results obtained with the servqual method is the gap between reality and expectations of the five dimensions of customer satisfaction. The five dimensions of customer satisfaction are negative, which means the company has not been able to meet customer expectations. Overall the company is only able to meet 86% of its customers' expectations. From the SWOT analysis, there are 13 promotional strategies that can be applied by the company to increase the volume of vehicle service

ANALISIS HUBUNGAN MARKETING MIX TERHADAP LOYALITAS KONSUMEN PADA KOFFIELOTS COFFEE & EATERY AGNES MONICA BR SEMBIRING; COKORDA GEDE PUTRA YUDISTIRA; LILY MARHENI
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1012

Marketing mix is one of the marketing strategies to convey information widely, introduce a product of goods and services, stimulate consumers to give and even create personal preferences for the image of a product. It can be seen that Koffielots Coffee & Eatery experienced a significant decline in sales from January to December. In January, sales were recorded at Rp 17,134,500 with a sales percentage reaching 12%. However, in December, sales dropped drastically to Rp 7,814,500 with a sales percentage of only 5%. The type of research data uses a quantitative approach. The data analysis method uses multiple linear regression. The study shows that the variables Product (X1), Price (X2), Promotion (X3), and Location (X4) have a significant positive effect on Consumer Loyalty (Y). This is evidenced by the positive and significant regression coefficient, as well as the high Adjusted R Square value (80.9%). The high correlation value (ranging from 0.804 to 0.868) indicates that an increase in each variable will tend to increase consumer loyalty in one direction

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