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All Journal MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Madani
Ulfi Naria Rahmawati
Universitas Trisakti
Religion Computer Science & IT Economics, Econometrics & Finance Education

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Pelatihan Dalam Menetapkan Strategi Komunikasi Pemasaran Yang Tepat Untuk Produk Dan Jasa dari UKM Luki Adiati Pratomo; Lavlimatria Esya; Ayu Ekasari; Ulfi Naria Rahmawati; Wanggi Citra Ameliana
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.709 KB) | DOI: 10.51805/jpmm.v1i2.34

Abstract

The COVID-19 pandemic has caused difficulties for small and medium-sized entrepreneurs, including students of the Bina Amanah Cordova School of Entrepreneurship which is a free diploma 1 (D1) school. SKBAC students or students are mostly young entrepreneurs or prospective entrepreneurs who are currently experiencing difficulties such as declining sales and even being forced to close due to COVID-19. One of the causes of the decline in sales is the difficulty of communicating with consumers considering that people choose not to leave their homes for shopping. For this reason, training on marketing communication strategies is carried out so that they can develop effective marketing communication strategies in reaching their target consumers. The method in carrying out training activities is to provide counseling to students. The counselors explain some of the tools that can be used in marketing communications such as advertising, sales promotion, events and experiences, direct marketing, publications, social media marketing, and personal selling. The results of this training show that students begin to understand the importance of marketing communication, can develop appropriate marketing communication strategies and can choose the right communication tools, one of which is social media marketing.
Peran Media Sosial dalam Pemasaran Produk UMKM Renny Risqiani; Hermanto Yaputra; Egabetha Amirah Yudhaputri; Ulfi Naria Rahmawati
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 6 Nomor 3 Tahun 2023
Publisher : STKIP Andi Matappa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31100/matappa.v6i3.3053

Abstract

Tujuan pengabdian kepada masyarakat yang dilakukan pada  usaha kecil mikro dan menengah  yang berada dalam binaan Yayasan Cempaka Wangi, Bintaro, Jakarta adalah untuk  memberikan wawasan  kepada para peserta terkait pemasaran produk melalui media sosial. Kurangnya pengetahuan terhadap pemasaran produk dan literasi digital menjadi masalah yang perlu dicarikan jalan keluar. Masyarakat umumnya sudah mengenal dan menggunakan media sosial, namun belum memanfaatkannya dalam pemasarkan produk. Kegiatan Pengabdian kepada Masyarakat dilakukan dalam bentuk penyuluhan dan pelatihan yang diberikan oleh dosen dan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trisakti.. Kegiatan dilakukan pada bulan November 2022 diikuti oleh 26 peserta.  Hasil evaluasi kegiatan menunjukkan materi yang disampaikan dianggap penting dan bermanfaat. mampu meningkatkan pengetahuan peserta tentang media sosial  dan akan menerapkan pada kegiatan usahanya
Co-Authors Ayu Ekasari Egabetha Amirah Yudhaputri Hermanto Yaputra Luki Adiati Pratomo Renny Risqiani Wanggi Citra Ameliana