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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Empowerment Journal Koperasi Dan Manajemen E-JRM KOPEMAS
Abdullah Syakur Novianto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Fashion Lifestyle, Sikap Konsumen, dan Promosi Produk Terhadap Keputusan Pembelian Produk Three Second (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2019) Dhedy Setiawan Darsono; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of Fashion Lifestyle, Consumer Attitudes, and Product Promotion on Three-Second Product Purchase Decisions. The researcher uses explanatory research with quantitative methods in this research. The population in this study were students of the Faculty of Economics and Business, the Islamic University of Malang, class of 2019, who had purchased Three-Second products at least two times. Purposive sampling was employed in concert with nonprobability as the sampling strategy for this study. The Malhotra formula employed in this study was followed by a sample of 65 respondents using Google Forms. To analyze the data, the researcher used SPSS 25.0 to examine the influence of Fashion Lifestyle, Consumer Attitudes, and Product Promotion on Three Second Product Purchase Decisions. The results of the study show, Fashion Lifestyle has a significant positive effect on purchasing decisions, consumer attitudes have a significant positive impact on buying decisions, and product promotion has a significant positive effect on purchasing decisions. A case study of the Faculty of Economics and Business, Islamic University of Malang class of 2019, who had purchased Three Second products at least twice, found that 79.9% were influenced by variables other than those in the study, and consumer attitudes and product promotion influenced the rest. Keywords: Fashion Lifestyle, Consumer Attitudes, and Product Promotion
Pengaruh Brand Equity, Kreativitas Iklan, Kepuasan Konsumen, Terhadap Keputusan Pembelian Online Di Shopee (Studi Kasus Mahasiswa FEB UNISMA Angkatan Tahun 2019) Nanda Anisa Rizki; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Brand Equity, Advertising Creativity, Consumer Satisfaction, on Online Purchasing Decisions at Shopee in Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019. With an active sample used in this study, 90 active students of the Faculty of Economics and Business Islamic University of Malang class of 2019. The analytical method used in this research is quantitative data analysis using multiple linear regression analysis. The results of this study indicate that brand equity has no effect on purchasing decisions at Shopee. Advertising creativity has no effect on purchasing decisions at Shopee. Consumer satisfaction influences purchasing decisions at Shopee. Keywords: Brand Equity, Advertising Creativity, Consumer Satisfaction And Purchasing Decisions
Pengaruh Brand Awareness dan Product Quality Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening (Studi pada Eastu Coffeebar Wajak) Usman Fauzi; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the impact of brand awareness and product quality on customer loyalty and purchasing decisions. The population of this study is the visitors of Eastu Coffeebar during one month with a sample size of 100 respondents obtained using non-probability sampling techniques and purposive sampling method. The results showed that brand awareness has no significant impact on customer loyalty, but product quality has a significant impact on customer loyalty. Purchase decision also has a significant impact on customer loyalty. Furthermore, brand awareness and product quality have a significant impact on purchase decision. Both factors also influence customer loyalty through purchase decision. This study used Structural Equation Modeling (SEM) data analysis method assisted by SmartPLS 3.2.9 software. Keyword: Brand Awareness, Product Quality, Loyalty Customer, Purchase Decision 
Pengaruh Pelatihan, Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Unit Usaha Pabrik Kelapa Sawit Pinang Tinggi PT Perkebunan Nusantara VI Jambi Nur Rizkiroh Septiani; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study aims to examine the effect of training, motivation and work discipline on employee performance in PKS Pinang Tinggi business unit PT Perkebunan Nusantara VI Jambi. This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Solvin with the calculation results of 60 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variable Training (X1), Motivation (X2), has a significant effect on Employee Performance (Y). And there is a partial influence between Training (X1), Motivation (X2), which has a significant effect on Employee Performance (Y). Keywords: Training, Motivation, has a significant effect on Employee Performance
Pengaruh Harga, Produk, Promosi Dan Lokasi Terhadap Keputusan Pembelian Tanah Kavling De Villa Burning Elisa Elisa; Mohammad Rizal; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to identify and analyze the relationship between price, product, promotion and location in purchasing decisions at De Villa Buring. This study uses primary and secondary data collection methods, primary data collection methods in the form of questionnaires by distributing questionnaires to the Buyers of De Villa Buring Plots of Land located in Kedungkandang, Malang City.Determining the number of samples in this study used non-probability sampling using a Likert scale and the results obtained were 90 respondents. Hypothesis testing was carried out using Instrument Test, Normality tests, multiple linear regression tests, and certainty tests. The result of the joint test (F-test) is Variable prices, products, promotions, and location all have a significant positive impact on purchasing decisions at De Villa Buring. In addition, partial test (t-test) results indicate that the price and advertising variables should not partially influence purchase decisions. Product and location variables have a positive and sometimes significant impact on purchasing decisions. This is shown by the judgment test results variations or changes in Purchase decisions can be explained by the variables price, product, promotion, and location. The rest are influenced by other variables not included in the study. We recommend that the De Villa Buring Manager evaluate prices and promotions to further improve them by setting the same prices at each outlet and always updating promotions, especially on Instagram social media. Keywords: Price, Product, Promotion, Location and Purchase Decision
Pengaruh Kesehatan, Upah Minimum, Dan Pendidikan Terhadap Kemiskinan Di Jawa Timur 2020-2022 Reza Firmansah; Mohammad Rizal; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of health, minimum wages and education on poverty in East Java 2020-2021. The type of research used is quantitative. The method used in this research is panel data analysis. Panel data regression is a regression that combines cross section data and time series data. Estimation of panel data regression can be done through 3 estimates, namely CEM, FEM and REM. Data analysis in this study used the help of Eviews 10. In this study, it was found that health, minimum wages and education have a simultaneous effect on poverty. Health has a partial effect on poverty, minimum wage has no partial effect on poverty and education has no partial effect on poverty. Keywords: Health, Minimum Wage, Education, Poverty
Pengaruh Harga, Online Customer Rating, Dan Sistem Pembayaran Cash On Delivery Terhadap Keputusan Pembelian Di E-Commerce TikTok Shop (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2019) Achmad Naufal Miqdad; Budi Wahono; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Purposive sampling of 2019 batch students of economics and business at Islamic University of Malang served as the case study for this study, which sought to determine and analyze the effect of price, online customer rating, and the cash on delivery payment system on customer purchasing decisions in the e-commerce TikTok shop. The maholtra formula was also used to count the samples. 75 respondents were used as samples in this study. The information examination strategies utilized in this exploration are legitimacy and unwavering quality tests, normality tests, multicollinearity tests and heteroscedasticity tests, different straight relapse examination, speculation testing, and coefficient of assurance test (Changed r2). Using SPSS to analyze the process. According to the study's findings, customer purchasing decisions are influenced by price, online customer rating, and cash on delivery payment systems simultaneously. Prices do not significantly influence customer purchasing decisions, but online customer rating and systems that accept cash on delivery. Keywords: Price, Online Customer Rating, Cash On Delivery Payment Systems, Purchase Decision.
Pengaruh Islamic Branding, Product Ingredients dan Promosi Terhadap Minat Beli Produk PT. HNI HPAI Kota Malang Bella Zakila; Siti Asiyah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  Indonesia is a country with a Muslim majority population which tends to assume that all products in circulation are halal products. One of the difficulties faced by Muslim consumers in Indonesia is finding herbal and halal medicinal products. In addition, this is supported by Muslim consumers who are currently increasingly looking for herbal and halal medicines. This study aims to determine the effect of Islamic branding, product ingredients and promotion on the intention to buy HNI-HPAI products in Malang City, the population that is the object of this research is Consumers of HNI-HPAI Products at Business Center I HPAI Malang City. The sample used was 89 people. Sampling in this study used the saturated sample method. The analytical method used in this study is a multiple regression analysis method with the SPSS19 application. The results of the research based on partial hypothesis testing (t test) show that Islamic branding, product ingredients and promotions partially have a significant effect on purchase intention. The results of the F test of Islamic branding, product ingredients and promotion together have a positive and significant effect on purchase intention. This can be seen in the Fcount value of 52.146 > Ftable 2.71 and a significant value of 0.001 <0.05. The test results for the coefficient of determination (R2) obtained an Rsquare of 0.636. This shows that the dependent variable buying interest can be explained by the independent variables Islamic branding, product ingredients and promotions 63.6% while 36.4% is explained by other factors outside the variables studied.  Keywords:Islamic Branding, Product Ingredients, Promotion, Buying Interest, HNI HPAI.
Pengaruh Word Of Mouth, Kualaitas Produk dan Kepercayaan Diri Terhadap Keputusan Pembelian Smartphone Merek iPhone (Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Yusril Ananta Bahrudin; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of word of mouth, product quality and confidence on iPhone brand smartphone purchase decisions. This type of research is quantitative research. The sampling technique was obtained using the purposive sampling method with the number of samples obtained as many as 90 respondents who were students of the faculty of economics and business, Islamic University of Malang who used iPhone brand smartphones. The data analysis used in this study used validity and reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heterokedasticity tests, t tests and R2 coefficients of determination. The results of this study show that word of mouth has a positive and significant effect on the purchase decision of the iPhone brand smartphone, product quality has a positive and significant effect on the purchase decision of the iPhone brand smartphone and confidence has a positive and significant influence on the purchase decision of iPhone brand smartphones. Keywords: Word of mouth, Product quality, Confidence, Purchasing decision.
Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja, dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Pada Karyawan CV. Unit Clean Industry Pasuruan) Mutiarafani Tri Renata; Muhammad Agus Salim; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Transformational Leadership Style, Work Motivation, and Work Discipline on Employee Performance in a study on CV employees. Pasuruan Clean Industry Unit. This type of research used is quantitative research with the method of distributing questionnaires. The sample in this study were 47 respondents and data processing used the SPSS processing program. This research has met the requirements of validity and reliability. Data analysis used in this study is the classical assumption test, multiple linear regression, hypothesis testing and adjusted R square test. The variables used in this study are Transformational Leadership Style, Work Motivation, and Work Discipline. The results of this study concluded that the variables of Transformational Leadership Style, Work Motivation, and Work Discipline have both a simultaneous and partial effect on employee performance. Keywords: Transformational Leadership Style, Work Motivation, and Work Discipline.
Co-Authors Abdul Aziz Asy Syifa’ Achmad Naufal Miqdad Adib Qosim Masrukhan Ahmad Angger Muzaky Almaidah Eva Rosalinda Alwi Muhamad Amir Faisol Andri Sari Pratama Avila Thio Nafra Agda Adila Bella Zakila Berliana Tri Banuwati Budi Wahono Chelsea Nur Fadilah Cynthia Renita Putri Dhedy Setiawan Darsono Dhisma Manzilil Rohma Elisa Elisa Fani Oktavia Gebbril Oktavia Jaya Ikbar Zakariya Ike Nurmaya Devina Iksan Iksan Indah Soleha Ahmad Iqbal Burhanuddin Maulidy Iwansyah Iwansyah Jihan Nabila Qotrunnada Lusy Sukmawati Lydia Putri Irdawati M Wandi Irdiansyah Moh. Abu Ali Winarno Mohammad Rizal Mohammad Roisul Amin Muhammad Agus Salim Mutiarafani Tri Renata Nanda Anisa Rizki Navila Laila Wardani Nia Wanda Kumala Nur Hidayati Nur Rizkiroh Septiani Nuraini Tri Wijayanti Nurhidayah Nurhidayah Oki Wahyudi Reza Firmansah Riza Humayroh Samuriah Samuriah Shendy Citra Iswandari Shofi Mustajibullah Siti Asiyah Syamsul Arifin Tanzil Ilham Usman Fauzi Wahyuningtiyas, Nanik Widya Dwi Jayanti Yusril Ananta Bahrudin Zainul Muttaqin Zukhruf Dinnisa’