Article Per Year (5 Year)
p-Index From 2020 - 2025
3.94
P-Index
This Author published in this journals
All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen dan Profesional E-JRM Jurnal Karya untuk Masyarakat (JKuM) Asian Journal of Management, Entrepreneurship and Social Science
Nurhidayah Nurhidayah
Universitas Islam Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
Pengembangan Sumber Daya Manusia dengan Pelatihan Tanaman melalui Media Hidroponik Nurhidayah Nurhidayah; Muhammad Dzunun Almisry; Yuyun Wijiastuti; Dita Octavia; Dinda Nur Kholifah Safitri; Ni’matul Magfiroh; Meilinda Hamida Hasan; Silvy Putri Wulandari; Ahmad Wanto Baihaki; Ighfirlana Ighfirlana; Reiki Vega Diondah; Muhammad Ilyas Oktavian Abdul Latif; Rizky Amelia Husniyah
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol 2, No 3 (2021): Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i3.13375

Abstract

Pengembangan sumber daya manusia merupakan salah satu faktor permasalahan yang sering dihadapi dibeberapa wilayah desa. Hal tersebut diakibatkan oleh pandemi Covid-19 yang menerjang di akhir tahun 2019. Dampaknya, sumber daya masyarakat mengalami penurunan baik secara finansial maupun penghasilan, salah satunya dialami oleh Desa Tunggulwulung. Program Kandidat Sarjana Mengabdi Universitas Islam Malang dalam menciptakan sumber daya manusia yang baik dapat dilakukan melalui penggerakan sebuah pelatihan. Program ini menekan masyarakat desa agar dapat menciptakan sumber daya manusia yang unggul melalui pelatihan. Langkah-langkah yang dilaksanakan dalam pelaksanaan program ini adalah mengadakan sebuah pelatihan tanaman melalui media hidroponik. Berbagai langkah ini dilakukan dalam jangka waktu sehari dengan persiapan membutuhkan waktu dua minggu. Diharapkan adanya kegiatan ini dapat menumbuhkan sumber daya manusia yang unggul dengan memanfaatkan pelatihan tanaman melalui media hidroponik yang dijadikan hasil usaha atau UMKM selain itu juga meningkatkan keterampilan ibu-ibu PKK untuk bisa menanam sayuran dengan media hidroponik.
LITERASI FINTECH, KEPERCAYAAN KONSUMEN DAN NIAT MENGGUNAKAN E-WALLET Retno Damayanti; Nurhidayah Nurhidayah
Jurnal Manajemen dan Profesional Vol 3 No 2 (2022): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v3i2.1444

Abstract

This study aims to examine the role of FinTech literacy and trust on the intention of using e-wallet. The sample is 84 respondents who use at least 3 times a month one of the e-wallet applications. The 5-point Likert scale was used to determine respondents' responses to the question items contained in the questionnaire. The collected data was then analyzed using the SPSS program. The results show that FinTech literacy is not a factor that is considered by Generation Z to use e-wallet applications. However, trust in e-wallet is a factor that can increase the interest of Generation Z to continue using e-wallet applications. Next, this paper will be able to contribute to the development of behavioral financial science.
Pengaruh Fashion Lifestyle, Sikap Konsumen, dan Promosi Produk Terhadap Keputusan Pembelian Produk Three Second (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2019) Dhedy Setiawan Darsono; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.734 KB)

Abstract

Abstract This study examines the influence of Fashion Lifestyle, Consumer Attitudes, and Product Promotion on Three-Second Product Purchase Decisions. The researcher uses explanatory research with quantitative methods in this research. The population in this study were students of the Faculty of Economics and Business, the Islamic University of Malang, class of 2019, who had purchased Three-Second products at least two times. Purposive sampling was employed in concert with nonprobability as the sampling strategy for this study. The Malhotra formula employed in this study was followed by a sample of 65 respondents using Google Forms. To analyze the data, the researcher used SPSS 25.0 to examine the influence of Fashion Lifestyle, Consumer Attitudes, and Product Promotion on Three Second Product Purchase Decisions. The results of the study show, Fashion Lifestyle has a significant positive effect on purchasing decisions, consumer attitudes have a significant positive impact on buying decisions, and product promotion has a significant positive effect on purchasing decisions. A case study of the Faculty of Economics and Business, Islamic University of Malang class of 2019, who had purchased Three Second products at least twice, found that 79.9% were influenced by variables other than those in the study, and consumer attitudes and product promotion influenced the rest. Keywords: Fashion Lifestyle, Consumer Attitudes, and Product Promotion
Pengaruh Kualitas Produk, Citra Merek, Dan Celebrity Endorser Terhadap Minat Beli Pada Produk Ms Glow (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2018) Shabilla Nur Azizah Fauzy; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.932 KB)

Abstract

Abstract This study aims to determine the effect of product quality, brand image, and celebrity endorser on buying interest in the Ms Glow Beauty, a case study of FEB UNISMA students class 2018. the population in this study were students of FEB UNISMA. This research includes explanator research with a quantitative approach. The sampling used was purposive samping, with a total sample of 97 respondent data collection techiniques using questionnaires via google from. The population in this study was FEB UNISMA students class 2018. the result of this study product quality and brand image partially affect buying interest but of the celebrity endorser variable it has no effect on buying interest because consumers have been familiar with Ms Glow Beauty product beforse the celebrity endorse. Keywords: Product Quality, Brand Image, Celebrity Endorser, And Buying Interest
Pengaruh Kedisiplinan, Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada Flora Wisata Santerra De Laponte) Yuzril Hanafi Aryanata; Nurhidayah Nurhidayah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.837 KB)

Abstract

Abstract This study was conducted to determine the effect of discipline, work motivation and work environment on employee performance (Case Study on Flora Wisata Santerra De Laponte). This study uses a quantitative approach. Saturated sample is a sampling technique if the entire population is used as a sample, the total sample in this study is 70 people. To solve the problem in this research, using validity test, reliability test, normality test, path analysis test, hypothesis test which includes direct effect with t test, indirect effect with Sobel test, and coefficient of determination test R2. This study uses hypothesis testing with the help of SPSS 16.0. The results of this study are the independent variables Discipline, Work Motivation, Work Environment have a significant effect together on the dependent variable of Employee Performance. Discipline variables have a significant effect on employee performance, discipline variables significantly affect employee performance and work environment variables significantly affect employee performance Flora Wisata Santerra De Laponte. Keywords : Employee performance, discipline, work motivation, work environment
Pengaruh Komunikasi Organisasi Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Saat Pandemi Covid-19 Di Wilayah PT PLN (Persero) UPT Probolinggo Oktavia Dwi Ambarwati; Muhammad Ridwan Basalamah; Nurhidayah Nurhidayah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.611 KB)

Abstract

Abstract This study aims to examine the effect of organizational communication and motivation on the performance of employees of PT PLN (Persero) UPT Probolinggo. The Covid-19 pandemic has had many impacts in various fields, including organizational communication and work motivation within the company. PT PLN (Persero) UPT Probolinggo routinely carries out activities called CoC (Code of Conduct), and since then there has been an increase in performance values in the UPT Probolinggo area. Where the CoC activities reflect organizational communication and work motivation. The method used in this research is quantitative descriptive analysis method and statistical analysis method using Multiple Regression Test. The results of this study indicate a significant influence of organizational communication and motivation on employee performance either partially or simultaneously. Keywords: Organizational Communication, Motivation, Employee Performance, PT PLN (Persero) UPT Probolinggo
Pengaruh Online Review Promo Diskon Dan Kepercayaan Terhadap Keputusan Pembelan Pada E-Commerce Tiktokshop Widyanti Kusuma Wardani; Nurhidayah Nurhidayah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (907.135 KB)

Abstract

Abstract This study aims to determine the effect of online reviews, discount promos and trust on purchasing decisions. The research used is a quantitative method. The population in this study were students of the Faculty of Economics and Business, Islamic University of Malang. While the sample used in this study is Non-Probability Sampling using the Maholtra formula so there are 75 samples. The data used is primary data by using a questionnaire. The data analysis method used is instrument test: validity and reliability test, normality test, classic assumption test: multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing: simultaneous test, partial test and coefficient of determination.                                                                    From the partial results of the study, it was found that online reviews had a significant effect on purchasing decisions, discount promos had no effect on purchasing decisions, and trust had an effect on purchasing decisions. Keyword : Online review, discount promos, trust and  buying decision.
Pengaruh Ukuran Perusahaan, Profitabilitas Dan Kebijakan Hutang Terhadap Nilai Perusahaan (Studi pada Perusahaan Manufaktur Sub Sektor Industri Dasar dan Kimia yang Terdaftar di BEI Tahun 2017-2019) Aulia Rizki Dewanti; Ronny Malavia Mardani; Nurhidayah Nurhidayah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.128 KB)

Abstract

Abstract This study aims to analyze the effect of firm size, profitability and debt policy on firm value. The method used is correlational associative with a quantitative approach focused on manufacturing companies in the basic and chemical industry sectors listed on the Indonesia Stock Exchange for the period 2017 to 2019 with a sample of 63 companies. The data used is secondary data . The data analysis technique used is multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect of firm size on firm value, there is a positive and significant effect of profitability on firm value and there is a negative but not significant effect of debt policy on firm value in manufacturing companies in the basic and chemical industry sectors listed on the IDX in 2013. 2017 – 2019..  Keywords: Firm Size, Profitability, Debt Policy, Firm Value.
Pengaruh Brand Equity, Kreativitas Iklan, Kepuasan Konsumen, Terhadap Keputusan Pembelian Online Di Shopee (Studi Kasus Mahasiswa FEB UNISMA Angkatan Tahun 2019) Nanda Anisa Rizki; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.838 KB)

Abstract

Abstract This study aims to determine the effect of Brand Equity, Advertising Creativity, Consumer Satisfaction, on Online Purchasing Decisions at Shopee in Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019. With an active sample used in this study, 90 active students of the Faculty of Economics and Business Islamic University of Malang class of 2019. The analytical method used in this research is quantitative data analysis using multiple linear regression analysis. The results of this study indicate that brand equity has no effect on purchasing decisions at Shopee. Advertising creativity has no effect on purchasing decisions at Shopee. Consumer satisfaction influences purchasing decisions at Shopee. Keywords: Brand Equity, Advertising Creativity, Consumer Satisfaction And Purchasing Decisions
Pengaruh Brand Awareness dan Product Quality Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening (Studi pada Eastu Coffeebar Wajak) Usman Fauzi; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine the impact of brand awareness and product quality on customer loyalty and purchasing decisions. The population of this study is the visitors of Eastu Coffeebar during one month with a sample size of 100 respondents obtained using non-probability sampling techniques and purposive sampling method. The results showed that brand awareness has no significant impact on customer loyalty, but product quality has a significant impact on customer loyalty. Purchase decision also has a significant impact on customer loyalty. Furthermore, brand awareness and product quality have a significant impact on purchase decision. Both factors also influence customer loyalty through purchase decision. This study used Structural Equation Modeling (SEM) data analysis method assisted by SmartPLS 3.2.9 software. Keyword: Brand Awareness, Product Quality, Loyalty Customer, Purchase Decision 
Co-Authors Abdullah Syakur Novianto Abu Sofyan Ahmad Wanto Baihaki Andi Normaladewi Anggre Maulidyatur Rohma Arini Fitria Mustapita Aulia Rizki Dewanti Basalamah, Muhammad Ridwan Bastomi, Mohamad Brily Suharto Risky Cyntya Anggreani Setyawan Dhedy Setiawan Darsono Difla Nur Maulida Dinda Nur Kholifah Safitri Dita Octavia Eris Dianawati Fina A’immatur Rifki Ighfirlana Ighfirlana Khalikussabir, Khalikussabir Meilinda Hamida Hasan Mochamad Firli Ardiansyah Mohammad Bastomi Muhammad Dzunun Almisry Muhammad Ilyas Oktavian Abdul Latif Muhammad Yusril Hafidz Nanda Anisa Rizki Nandyto Pramudya Pratama Nia Wanda Kumala Ni’matul Magfiroh Nur Rizkiroh Septiani Oktavia Dwi Ambarwati Ramadhan, Tri Sugiarti Ramadhona Adi Saputra Ratna Tri Hardaningtyas, Ratna Tri Reiki Vega Diondah Retno Damayanti Rizky Amelia Husniyah Ronny Malavia Mardani Shabilla Nur Azizah Fauzy Shafa Aurelia Azzahra Shofiatul Khasanah Silvy Putri Wulandari Siti Mutmainnah Sulton Sholehuddin, Sulton Syaidatul Khasanah Syanggie Faizal Putra Usman Fauzi Widyanti Kusuma Wardani Yusril Ananta Bahrudin Yuyun Wijiastuti Yuzril Hanafi Aryanata