Abdullah Syakur Novianto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang

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Journal : E-JRM

Pengaruh Pengembangan Sumber Daya Manusia, Lingkungan Kerja dan Gaya Kepemimpinan terhadap Kinerja Prajurit TNI di Ajendam V Brawijaya Shendy Citra Iswandari; Budi Wahono; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study points to look at the impact of human assets, working environment conditions and authority fashion on the work execution of officers in Ajendam V Brawijaya. The inquire about strategy utilized is quantitative through the utilize of information collection methods within the form of surveys within the shape of Google Frame. The gotten information are analyzed utilizing legitimacy test, unwavering quality test, typicality test, multicollinearity test, variable change test, different relapse test, test T and test F. Inquire about comes about appear that human assets, working environment and administration fashion have a noteworthy impact on the execution of troopers at Ajendam V Brawijaya. In portion, human asset advancement and working conditions have a critical and positive effect on trooper execution. Moreover with administration fashion incorporates a positive and noteworthy impact on trooper execution. This study contributes to understanding the factors that influence soldier performance in the military environment. According to the recommendation, Ajendam V Brawijaya can continue to improve human resource development, create a good working environment and adopt the right leadership style to maximize the performance of soldiers. For future researchers, it is advisable to expand the population and develop sampling techniques and use more diverse references to reinforce research findings. Keywords: Human Resources, Work Environment, Leadership, and Soldier Performance
Pengaruh Kualitas Pelayanan, Varian Produk, Harga Terhadap Keputusan Pembelian Pada Kewirausahaan Santri Pesantren Kampus Ainul Yaqin Shofi Mustajibullah; Nur Hidayati; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Islamic boarding schools have business units that are managed independently, one of which is Entrepreneurship at the Ainul Yaqin Campus Islamic Boarding School which is based at the Ainul Yaqin Campus Islamic Boarding School. This research is based on the phenomenon of transactions that occur in Islamic Boarding School Entrepreneurship, Ainul Yaqin Campus. In fact, in carrying out its operations the Entrepreneurship of the Ainul Yaqin Campus Islamic Boarding School still ignores important variables or aspects of the economy. Because of this, the variables in this study are Service Quality, Product Variants and Prices with consideration of their influence on the Purchasing Decisions of the students at the Entrepreneurship Islamic Boarding School, Ainul Yaqin Campus. The samples taken in this study were 85 people using the malhotra formula, in the form of Islamic boarding school students, Ainul Yaqin Campus. In the implementation of this research using multiple linear regression analysis method with stone tools, namely SPSS. In the end, simultaneously, all independent variables affect the dependent variable. Partially, both Service Quality, Product Variants, Prices affect Purchase Decisions. Keywords: Service Quality, Product Variant, Price, Purchase Decision
Pengaruh Digital Marketing, Self Service Technology, dan Kualitas Pelayanan terhadap Kepuasan Nasabah Bank Mega Syariah Cabang Malang Gebbril Oktavia Jaya; Budi Wahono; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine and analyze the influence of digital marketing, self service technology, and service quality on customer satisfaction of Bank Mega Syariah Malang City. In this study there are 3 independent variables to measure customer satisfaction, namely digital marketing, self service technology, and service quality. The population in this study is all customers of Bank Mega Syariah Malang City, and the sample in this study uses the slovin formula, so that a sample of 100 respondents was obtained. The data used in this study is primary data, the data collection method is carried out by distributing questionnaires that have been made using google forms. The data analysis techniques used are descriptive statistical analysis, validity and reliability tests, classical assumption tests, and multiple regression. The results of this study show that digital marketing has a significant effect on customer satisfaction, self service technology has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction Bank Mega Syariah Malang City. Keywords: Digital Marketing, Self Service Technology, Kualitas Pelayanan, Kepuasan Nasabah
Pengaruh Metode Pembayaran, Discount, Dan Brand Ambassador Terhadap Keputusan Pembelian Scarlett Di TikTok Shop (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2019) Nia Wanda Kumala; Nurhidayah Nurhidayah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is conducted with the aim of examining the impact of payment methods, discounts, and the presence of brand ambassadors on purchasing decisions related to Scarlett products from the TikTok Shop. The study employs a quantitative research approach and focuses on students from the 2019 class at the Islamic University of Malang who have made at least one purchase of Scarlett products through the TikTok Shop. To ensure the quality of the research, validity and reliability tests have been conducted. The analysis of this study includes classical assumption testing, multiple linear regression analysis, statistical tests, and the calculation of the coefficient of determination. In this research, the independent variables consist of payment methods, discounts, and the presence of brand ambassadors, while the dependent variable is the purchasing decisions made regarding Scarlett products on the TikTok Shop. Keywords: Metode Pembayaran, Discount,  Brand Ambassador