Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora
Putu Nita Oktaviani
Universitas Pendidikan Nasional
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perilaku Pembelian Kosmetik Secara Online Selama Pandemi Ni Made Dhian Rani Yulianti; Putu Nita Oktaviani; I Made Sindhu Yoga; Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 2 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v4i2.1361

Abstract

During the Covid-19 pandemic, consumers mostly do facial and body care at home, and online transactions are no exception. Cosmetic products are risky products if we do not try them first because of differences in skin type or face shape. Yet, why are Millennial Generation women confident about buying them online? The purpose of this study was to confirm whether the factors of merchandise, price, trust and online purchasing experience were the factors that consumers consider to buy cosmetic products online. Data that has been obtained by distributing questionnaires to 100 respondents by purposive sampling were analyzed using factor analysis techniques with the help of SPSS for Windows version 24 software. The results of data analysis only formed two factors from the four suspected factors. The first factor was called the Online Shopping Motivation factor which consists of 12 indicators and the second factor was called the trust factor which consists of seven indicators.
Co-Authors I Made Sindhu Yoga Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Putu Ratna Juwita Sari