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PENINGKATAN PROMOSI DAN PENGELOLA OBJEK WISATA MELALUI PELATIHAN GMB (GOOGLE MY BUSINESS) DI KAMPUNG WISATA SANJAI BUKITTINGGI Yesi Puspita; Ghina Novarisa; Novi Elian
Jurnal Hilirisasi IPTEKS Vol 3 No 3 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i3.430

Abstract

This activity was carried out due to the lack of promotion of Sanjay village tourism through social media. Promotions using social media require managers to up-date activities as a means of promotion. Also, social media does not appear on search engines unless the public visits our social media. Furthermore, promotion is limited only to the friendships we have joined so that the public reach is only as broad as the network we have built. Therefore the GMB (google my business) application from Google can overcome the disadvantages of promotion on social media. GMB application can strengthen the promotion of the Sanjai tourist village through a Google search. Public search using keywords and also connected with google maps. This activity uses training and mentoring methods in conveying messages to management groups and entrepreneurs in the Sanjai village to become entrepreneurs in the e-commerce field. There are not many businesses in Sanjai, Bukittinggi City, not many of which have online promotion facilities. This Google My Business training is provided to equip entrepreneurs in Sanjay village to promote their merchandise digitally. In addition to this training, it was also used in developing Sanjay village tourism promotion. The result is that they are not maximal to use these applications. The many obstacles that occur in the field, such as training targets who are technologically illiterate, need mentoring efforts to carry out promotional efforts independently.
REPRESENTASI DAN STEREOTYPE KELOMPOK HIJABERS SEBAGAI BAGIAN DARI POP CULTURE Ghina Novarisa
Jurnal Ranah Komunikasi Vol 1 No 2 (2017): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (839.567 KB) | DOI: 10.25077/rk.1.2.11-20.2017

Abstract

The aim of this research is to express the representation and stereotypes of the hijab community who call themselves "hijabers community" through the lifestyle and reality values displayed by the group. Hijabers community proclaims itself as the first hijab group in Indonesia. the existence of this group characterizes certain characteristics of course aiming to differentiate themselves from other groups and bring up their social status that is reflected by their lifestyle. Lifestyle is usually the property of people who have middle and upper economic abilities. Therefore their lifestyle becomes prestige for them and creates class. This phenomenon attracts attention to be seen how the actual representation and stereotype inherent in the lifestyle of the hijaber group. The research method used is the discourse analysis method to show the hidden motivation behind a text. The subject of his research was the text produced from the "hijabers community" group, namely print advertisements of several activities carried out and organized by the "hijabers community" group. The result is a lifestyle representation and stereotype inherent in the hijabers "hijabers community" group is a lifestyle pattern of the middle class and above that is more consumptive, teaching us to be consumptive, where the pattern is herded into a part of pop culture.
MODEL KOMUNIKASI DA’I DALAM PEMBINAAN ROHANI PADA MANTAN PEKERJA SEKS KOMERSIAL DI KOTA PADANG Elva Ronaning Roem; Ghina Novarisa; Sarmiati Sarmiati
Jurnal Ranah Komunikasi Vol 4 No 1 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (911.947 KB) | DOI: 10.25077/rk.4.1.144-157.2020

Abstract

One way of ex-Commercial Sex Workers to be accepted in society is by studying religion and looking for preachers who can help them understand religious communication. Meanwhile, the Da'i provide religious communication through da'wah to try to save ex-Commercial Sex Workers to get the right path. This research focuses on social phenomena about how Da'i's communication experience provides lessons through religious communication of spiritual coaching in former prostitution at Padang City. The experience can be seen from three aspects, namely religious communication of former prostitution in spiritual formation based on subjective experiences, symbolic interaction forms constructed by Da'i in conveying religious communication to ex-prostitutes and how Da'i constructs religious communication behavior in former prostitution after resign as sex worker. This research uses a qualitative method with a constructive paradigm. The data collection method is interview, observation and documentation. The informants of this research are da'I and former prostitution. This research was analyzed and dissected with phenomenological, symbolic interactional theory and reality construction. The results of this study are the communication of the Dai Religion in Spiritual Development in Former Prostitution in Padang conducted the first stage of the Moral Development method, the Second Stage of self-transformation and the third Stage of intellectual capacity building. Symbolic interaction is shown by Dai in communicating communication messages through verbal symbols that is more to language. Construction of the Meaning of Former prostitution by Dai to former prostituses after quitting employment in disguised prostitution is that ex-prostitution must be appreciated.
DIGITALISASI HUMAS PERGURUAN TINGGI MENGGADAPI ERA NEW NORMAL (STUDI KASUS HUMAS UIN IMAM BONJOL PADANG) Ghina Novarisa; Fitriani Ayu Lestari
Al-Hikmah: Jurnal Dakwah dan Ilmu Komunikasi VOLUME 8 NOMOR 2 TAHUN 2021
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/al-hikmah.v8i2.3588

Abstract

 Penggunaan media sosial sangat bermanfaat sekali dalam pembangunan citra perusahaan, dan juga bisa menjadi ancaman jika tidak bisa di manajemen secara baik. Hal tersebut pada dasarnya merupakan tugas yang dilakukan humas dimanapun baik diperguruan tinggi terlebih di era new normal ini. Dalam menghadapi era new normal ini, untuk melaksanakan perannya humas UIN Imam Bonjol terutama pada fakultas Dakwah dan Ilmu Komunikasi melakukan adaptasi. Salah satu cara beradaptasi ini adalah dengan menjalankan peran seorang humas berbasis digital. Metode penelitian yang dilakukan yaitu penelitian kualitatif. hasilnya terdapat  dua  poin penting yaitu pertama, kegiatan cyber PR humas UIN imam bonjol dilakukan dengan memanfaatkan website dan media sosial (youtube, instagram, twitter dan facebook ) Kedua kendala dilapangan ; web tidak update, tampilan media cyber yang perlu dikreatifkan, informasi-informasi yang kurang terutama berita.
DOMINASI PATRIARKI BERBENTUK KEKERASAN SIMBOLIK TERHADAP PEREMPUAN PADA SINETRON Ghina Novarisa
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 5, No 02 (2019): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.066 KB) | DOI: 10.30813/bricolage.v5i02.1888

Abstract

ABSTRACTViolence that is difficult to overcome is symbolic violence because its failure does not look like ordinary struggle. Women are one of the social groups that are the object of symbolic struggle. Media content that supports symbolic making through words and communication that contain hatred against racist backgrounds or that involve sexists to hurt one's personal, ethnic, or sexual coordination.This research explain  how symbolic violence operates in the soap opera “Catatan Hati Seorang Istri” by exposing the patriarchal ideology as the dominant ideology in the soap opera. This is a qualitative research with discourse analisys by Sara Millls as the method to analyze the text, and text analysis technique along with literature study to collect the data. The concept of symbolic violence, that is used in this research, assumes that domination by men against women produce symbolic violence. The result of this research indicates “Catatan Hati Seorang Istri” showing domination of men over women in the form of (1) domination on behaelf of obligation in domestic territory, (2) domination by putting women as sexual object, and (3) domination by silencing women. But, those form of  domination causing women to fight against their rights.  Key words; Symbolic violence; dominance; patriarchi ideology; soap operas.ABSTRAKKekerasan yang sulit diatasi adalah kekerasan simbolik karena dampaknya tidak terlihat seperti kekerasan biasa. Perempuan adalah salah satu kelompok sosial yang menjadi objek kekerasan simbolik. Konten media seringkali memproduksi kekerasan simbolik melalui kata-kata dan komunikasi yang mengandung kebencian dengan latar belakang rasis atau yang bersifat seksis bertujuan melukai integritas pribadi, etnis, atau seksual seseorang. Penelitian ini membahas bagaimana kekerasan simbolik beroperasi dalam sinetron Catatan Hati Seorang Istri dengan membongkar ideologi patriarki sebagai ideologi dominan dalam sinetron tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode analisis wacana Sara Mills dan teknik pengumpulan data melalui analisis teks, serta studi literatur. Konsep kekerasan simbolik yang digunakan dalam penelitian ini adalah bagaimana dominasi yang dilakukan laki-laki terhadap perempuan melahirkan kekerasan simbolik. Hasil penelitian ini menunjukkan bahwa sinetron Catatan Hati Seorang Istri menampilkan dominasi laki-laki terhadap perempuan dalam bentuk; (1) dominasi mengatasnamakan kewajiban wilayah domestik, (2) dominasi menempatkan perempuan sebagai objek seksual, dan (3) dominasi dengan membungkam perempuan. Namun, bentuk dominasi tersebut membuat perempuan  memberontak dan bersuara. Dominasi inilah yang mendasari kekerasan simbolik pada sinetron Catatan Hati Seorang Istri.Kata Kunci ; Kekerasan Simbolik; dominasi; ideologi patriarki; sinetron.
MASALAH PELAYANAN PUBLIK BIDANG PENDIDIKAN DI ERA DIGITAL PERSPEKTIF KOMUNIKASI (STUDI KASUS DINAS PENDIDIKAN KOTA PADANG) Ghina Novarisa; Muhammad Fadhil; Muhammad Fadhel
Jurnal Ranah Komunikasi Vol 7 No 2 (2023): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.7.2.140-150.2023

Abstract

Public services in general have problems in their service to the community, such as: are protracted delays in service, abuse of authority, irregularities in procedures, not providing services, asking for money for services, incompetence, taking sides, discrimination, conflict interests and others. Digitalization of education is one form of transformation of public services at education field. Viewed from a communication perspective, digitalization of education is a form of improvement public services from the media elements, which influence other communication elements such as communicators, message, communication and of course the effect. This research aims to describe communication problems in public servants digitalizing education. This research uses a descriptive qualitative approach,using interview techniques and non-participant observation as data collection techniques. The result. However, from a communication perspective, these problems can be broken down into communicator problems and communication. Communicators who have insufficient knowledge of school digitalization, a mindset that is slow to accept change. Meanwhile, from the communicator's perspective, there are problems of poor communication skills, unsupportive attitudes from communicants, Insufficient knowledge of the program and technology, values and culture that hinder the process the communication.