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MAKNA TRADISI TABUIK OLEH MASYARAKAT KOTA PARIAMAN (STUDI DESKRIPTIF INTERAKSIONISME SIMBOLIK) M.A Dalmeda; Novi Elian
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 18, No 2 (2016): (December)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.395 KB) | DOI: 10.25077/jantro.v18.n2.p135-150.2016

Abstract

Tabuik Tradition is one of the activities conducted annually in Pariaman City. Rooted in religious values to commemorate the death of the Prophet Muhammad's grandson, Hussein. This anniversary actually takes place every 10th of Muharram Hijriyah calendar. This research uses case study observation design. Through observation techniques in the case study can be obtained detailed information or empirical information and accurate from the unit of research analysis. Tabuik ceremony represents a reflection of attitude and lifestyle of Pariaman society. Tabuik even made a tradition for the community that can not be separated from the lives of citizens Pariaman. Then, Tabuik implemented by Anak Nagari in the form of Tabuik Culture of Tabuik Meaning formed by each side. By society, tabuik serve as a venue for entertainment. By the government, tabuik serve as the agenda of tourism, while by urang tabuik, tabuik still used as a cultural tradition that should be preserved. The process of desacralization occurs due to the challenge of the taboo age developed in accordance with the ideology. The implementation of the tabuik has shifted considerably, but it is still maintained as a cultural tradition of the Pariaman community.
Internet Ussage and Agricultural Information Utilization by Agricultural Extension Staff in Bogor District Novi Elian; Djuara P Lubis; Parlaungan A Rangkuti
Jurnal Komunikasi Pembangunan Vol. 12 No. 2 (2014): Juli 2014
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.178 KB) | DOI: 10.46937/1220148666

Abstract

Abstract The vast development of communication technology produces so many communication media that can be used to disseminate information. One of the communication media that can be used is cyberspace communication or internet media. Agricultural extension workers as those who act as diseminator supposedly able to utilize agricultural information communication technology development in carrying out their duties and functions. This study aims to description of internet usage by agricultural extension, analyze the factors affecting the level of internet usage, as well as analysis of the utilization of information and its relevance to the level of use by agricultural extension. The level of internet usage by respondents measured the frequency and duration of use is still low. Respondents use the internet less than three times a week and duration of less than three hours a day. Factors significantly correlated with the use of the Internet by agricultural extension is extension characteristics (age and availability of technology) and information needs of extension (information processing technology, marketing and climate). Utilization by agricultural extension information is stored for consumption in the form of private, shared with a fellow instructor for discussion, and distributed to farmers as extension material. More than half of the respondents utilize the information to be discussed to fellow instructor, the next disseminated to farmers and stored for personal. Keywords: Internet Ussage, Utilization of Agricultural Information, Agricultural Extension.
PENDIDIKAN MEDIA LITERACY PADA SISWA/SISWI SMPN 10 PADANG Alna Hanana; Yesi Pupita; Revi Marta; Novi Elian
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 1 No 2 (2017)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1337.161 KB) | DOI: 10.25077/logista.1.2.58-66.2017

Abstract

ABSTRAK Dewasa ini, internet telah tumbuh menjadi sedemikian besar dan berdaya sebagai alat informasi dan komunikasi yang tak dapat diabaikan. Penggunanya kini mencakup berbagai kalangan. Perkembangan teknologi komunikasi dan cyber media sudah selayaknya diimbangi dengan kemampuan melek bermedia masyarakat, termasuk anak-anak yang merupakan konsumen aktif dunia maya. Kegiatan pengabdian masyarakat ini dilatar belakangi oleh masih kurangnya kemampuan melek media internet pada masyarakat di Sumatera Barat terutama bagi siswa siswi SMP yang saat ini rata-rata sudah sangat aktif mengkonsumsi media sosial dengan tujuan memberikan edukasi untuk bisa bijaksana dalam menggunakan internet. Sasaran utama dalam kegiatan ini adalah siswa-siswi SMPN 10 Padang dengan jumlah peserta sebanyak 30 orang. Metode kegiatan dilakukan secara sistematis yaitu dengan berupa presentasi, diskusi kelompok, tanya jawab dan evaluasi dalam bentuk kuis/games. Kegiatan pengabdian masyarakat di SMPN 10 Padang ini telah berjalan dengan lancar dan sesuai dengan rencana yang ditetapkan. Hasil kegiatan ini pengabdian ini menunjukkan bahwa anak-anak peserta kegiatan mulai memahami bahwa bahaya internet tidak hanya sebatas bahaya fisik tetapi juga sampai pada bahaya keamanan psikologis dan bahkan hukum, sehingga mereka berjanji untuk lebih bijak menggunakan internet ke depannya. Artinya, peserta sudah berhasil memahami apa itu literasi media dan bagaimana cara menggunakan media dengan lebih bijak. Kata Kunci: Pendidikan, Literasi media, Anak
PENINGKATAN PROMOSI DAN PENGELOLA OBJEK WISATA MELALUI PELATIHAN GMB (GOOGLE MY BUSINESS) DI KAMPUNG WISATA SANJAI BUKITTINGGI Yesi Puspita; Ghina Novarisa; Novi Elian
Jurnal Hilirisasi IPTEKS Vol 3 No 3 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i3.430

Abstract

This activity was carried out due to the lack of promotion of Sanjay village tourism through social media. Promotions using social media require managers to up-date activities as a means of promotion. Also, social media does not appear on search engines unless the public visits our social media. Furthermore, promotion is limited only to the friendships we have joined so that the public reach is only as broad as the network we have built. Therefore the GMB (google my business) application from Google can overcome the disadvantages of promotion on social media. GMB application can strengthen the promotion of the Sanjai tourist village through a Google search. Public search using keywords and also connected with google maps. This activity uses training and mentoring methods in conveying messages to management groups and entrepreneurs in the Sanjai village to become entrepreneurs in the e-commerce field. There are not many businesses in Sanjai, Bukittinggi City, not many of which have online promotion facilities. This Google My Business training is provided to equip entrepreneurs in Sanjay village to promote their merchandise digitally. In addition to this training, it was also used in developing Sanjay village tourism promotion. The result is that they are not maximal to use these applications. The many obstacles that occur in the field, such as training targets who are technologically illiterate, need mentoring efforts to carry out promotional efforts independently.
UPAYA MENINGKATKAN KESADARAN GENDER KAUM MUDA MELALUI PESAN KESETARAAN GENDER DI MEDIA SOSIAL INSTAGRAM Annisa Anindya; Alna Hanana; Novi Elian
Jurnal Ranah Komunikasi Vol 5 No 2 (2021): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.575 KB) | DOI: 10.25077/rk.5.2.103-112.2021

Abstract

Young people are the driving force in voicing these various messages of gender equality on social media. The point of view also departs from the audience's perspective as the center of the campaign carried out on this social media and its activities. This study examines young people's understanding regarding experience, knowledge, and awareness of gender and how young people's efforts to voice gender awareness using social media. At first, these young people used Instagram to find information regarding the issue of gender equality. Slowly, after understanding this, their information is getting more diverse and condensed. They initially used Instagram social media for introductions, which became a communication channel to spread understanding about gender to the broader public. This research shows that young people have gender awareness in understanding gender which is essential to their immediate environment and accelerates the need for gender awareness in further discourse. On this basis, we conclude that Instagram is a bridge in paving the way for young people to access various and actual information. Instagram helps them spread messages of gender equality through light and engaging, concise information, which then becomes the subject of discussion for advanced interactions via other social media platforms.
TRANSFORMASI MEDIA YOUTUBE DAN TELEVISI (ANALISIS FUNGSI DAN KONSUMSI MEDIA YOUTUBE DAN TELEVISI DI KOTA PADANG) Alna Hanana; Annisa Anindya; Novi Elian
Jurnal Ranah Komunikasi Vol 4 No 2 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.657 KB) | DOI: 10.25077/rk.4.2.186-194.2020

Abstract

If we talk about television as mass media, what is meant by watching TV is watching programs that are broadcast by television stations. It's just that, seeing the arrival and influence of new media technology at this time, making many functions of the mass media that began to be seized by new media. This research was conducted to see how the process of transformation of functions and consumption of television and Youtube media is carried out by the people of Padang City. In order to examine the changes in this communication media, of course data is needed on how the actual process takes place in the field. To examine the problem, this study uses MediaMorphosis Theory. The study was designed using a quantitative and qualitative mixed approach that was shaded by a post-positiveist paradigm. The quantitative approach is carried out through an explanatory research survey research design to find out the situation or condition that occurs and the factors influencing it. While the qualitative approach is used to explain the variables studied in more detail. The results revealed that the majority of respondents are more concerned with the content presented than the media platform used. The platform only functions as a tool that makes it easy for them to access the content they want, without them really caring about the conceptual differences from the available media choices.
KAJIAN ADOPSI TEKNOLOGI UNTUK MENINGKATKAN DAYA SAING INDUSTRI PANGAN SKALA KECIL DI SUMATERA BARAT Gunarif Taib; Asmawi Asmawi; Novi Elian
Jurnal Teknologi Pertanian Andalas Vol 21, No 1 (2017)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.96 KB) | DOI: 10.25077/jtpa.21.1.52-57.2017

Abstract

Industri pangan skala kecil sangat berperan dalam peningkatan ekonomi kerakyatan. Karena itu pengembangannya harus diupayakan semaksimal mungkin. Salah satu upaya yang harus dilaksanakan adalah meningkatkan teknologinya. Upaya ini dilakukan dengan melakukan pelatihan, akan tetapi hasilnya belum optimal. Hal ini disebabkan karena adopsi teknologi hasil pelatihan tidak terlaksana dengan baik. Untuk itu perlu dikaji sampai seberapa jauh pemilik industri pangan skala kecil mampu melakukan adopsi teknologi. Penelitian ini dilaksanakan untuk mengetahui permasalahan adopsi teknologi tersebut. Data primer diperoleh melalui wawancara secara mendalam dengan pemilik industri pangan skala kecil di beberapa sentra industri pangan skala kecil di Sumatera Barat. Dari penelitian ini diketahui bahwa adopsi teknologi membutuhkan pendampingan usaha pasca pelatihan dan materi pelatihan harus sesuai dengan kebutuhan industri pangan lokal. Pemilik industri membutuhkan materi pelatihan yang mampu meningkatkan mutu produk sehingga bisa meningkatkan penjualan. Dampak teknologi ditentukan oleh mutu produk yang dihasilkan, jumlah produksi, peningkatan keuntungan dan peningkatan pemasaran.
Strategi Komunikasi Persuasif Dalam Menciptakan Masyarakat Sadar Wisata Di Kawasan Wisata Pantai Padang, Kota Padang Alna Hanana; Novi Elian; Revi Marta
Jurnal Ilmu Sosial Mamangan Vol 6, No 1 (2017): Jurnal Ilmu Sosial Mamangan ( Not Accredited)
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (849.604 KB) | DOI: 10.22202/mamangan.v6i1.1886

Abstract

Tourism is an important asset to regional income and a place of creativity promote the region characteristics. This study aims to analyze persuasive communication strategy conducted by Government, analyzing the communication barriers that occur in the process of forming a tourism conscious society, and purpose the mode of persuasive messages and effective communication media designed to build a tourism conscious society. This study uses a qualitative approach to get the facts from the symptoms that exist and seek information factually. The results show the main persuasive communication strategy undertaken by the government is forming a ‘pokdarwis’ (tourism awareness group). However, this strategy can still be used in various forms, such as: pokdarwis has not acted as an agent of change, unclear tasks distribution in pokdarwis group, un-maximized media, uncontinuity press release, and no synergy among stakeholders. A persuasive message form that can be designed to maximize this communication strategy can be a one-sided and two-sided message. The good government and groups that have been formed this hopefully can use the media consistently so that messages can reach various layers of society. Media that could be matches with the target audience were print media media, outdoor media, group communication media, personal communication channels and internet. Pariwisata merupakan asset yang sangat penting dalam menyumbang terhadap pendapatan daerah dan ajang kreativitas untuk memperkenalkan ciri khas daerah. Untuk itu, penting strategi komunikasi persuasif sebagai faktor penarik kunjungan wisatawan. Penelitian ini bertujuan menganalisis strategi komunikasi persuasif yang dilakukan oleh Pemerintah Kota Padang, hambatan komunikasi dalam proses pembentukan masyarakat sadar wisata, dan menawarkan pesan persuasif dan media komunikasi efektif yang dapat dirancang untuk membentuk masyarakat sadar wisata. Penelitian ini menggunakan pendekatan kualitatif untuk memperoleh fakta-fakta dari gejala-gejala yang ada dan mencari keterangan secara faktual. Hasil penelitian menunjukkan strategi komunikasi persuasif utama yang dilakukan oleh pemerintah berupa pembentukan pokdarwis (kelompok sadar wisata). Strategi ini masih menemui berbagai hambatan dalam pelaksanaannya, seperti: pokdarwis belum bertindak sebagai agent of change, tidak duduknya tugas di kelompok pokdarwis, media yang belum dimaksimalkan, tidak adanya kontinuitas press release, dan tidak adanya sinergi antar stakeholder. Bentuk pesan persuasif yang dapat dirancang untuk memaksimalkan strategi komunikasi ini bisa berupa one-side issue dan two-side issue message. Media yang cocok dengan target khalayaknya di antaranya media cetak, media luar ruang, media komunikasi kelompok, saluran komunikasi pribadi dan internet.
Gender And Body: Youth Discussion About Self-Identity Construction on Interpersonal Communication Annisa Anindya; Novi Elian; Sarmiati Sarmiati
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 13 Nomor 02 Tahun 2022
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v13i02.4981

Abstract

Youths are facing unprecedented change and uncertainty, such as gender equality, mental health, industry, and the corporation of the adult world. The rise of the issue of gender equality in Indonesia is accompanied by changes in construction society in the depiction of gender. This research is using multi-method qualitative approach, focus on exploring the narratives of youths as they fixed their self-identity with in-depth interview. The theory that is using in this study is Anthony Gidddens' theory: modernity, and self-identity. It portrays the condition of young people who are attached to society's constructs about interpreting gender. Gender and body are not only talk about men or women but show in performance and controlled by society. This research found that showing the masculine and feminine side did not change the self-identity of the subjects.
KOMUNIKASI INTERPERSONAL PEMIJAT PEREMPUAN KELILING DI YOGYAKARTA Roem, Elva Ronaning; Sarmiati, Sarmiati; Elian, Novi; Diego, Diego; Havifi, Ilham; Tifanny, Nazlya; Vanisya, Winda
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.151-160.2024

Abstract

The profession of mobile female masseuses has unique dynamics, particularly in their interactions with clients. Effective interpersonal communication plays a key role in building trust and comfort, which are crucial for the sustainability of their profession. This study employs a phenomenological approach to explore the subjective experiences of mobile female masseuses in Yogyakarta, focusing on their communication strategies and the reasons behind choosing this profession. Data were collected through in-depth interviews and observations. The findings reveal that they use empathetic verbal and non-verbal communication strategies to establish positive relationships with clients despite facing social stigma and physical demands. In conclusion, adaptive and empathetic communication helps them overcome challenges while ensuring the continuity of their work.