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All Journal Jurnal Penelitian Ekonomi dan Bisnis YUME : Journal of Management Revitalisasi : Jurnal Ilmu Manajemen Journal of Digital Marketing and Halal Industry Journal of Management and Digital Business Dinamika Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research Jurnal Ekonomi dan Bisnis
Cahya, Handy Nur
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Pengaruh Kualitas Produk, Promosi, dan Harga terhadap Keputusan Pembelian Smartphone Samsung oleh Generasi Z di Kota Semarang Wulansari, Septiani; Cahya, Handy Nur
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2024): Juni 2024
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v3i2.10420

Abstract

The development of communication technology media cannot be separated from the daily activities of todays society. With so many activities carried out by the community, it can encourage more diverse needs. A communication tool that is now a necessity is a smartphone. Competition for smartphone products from year to year continues to increase, especially with the emergence of new smartphone manufacturers that compete. This study aims to determine the influence of product quality, promotion, and price on the purchase decision of Samsung smartphones by generation Z in Semarang City. This study used purposive sampling with 100 respondents who are generation Z Samsung smartphone users in Semarang City and data collection using questionnaires. The data used is primary data. The data analysis technique used in this study was multiple linear regression using the help of IBM SPSS Statistics 25 software. The results of this study show that: (1) Product quality has a positive and significant effect on purchasing decisions. (2) Promotions have a positive and significant effect on purchasing decisions. (3) Price has a positive and significant effect on purchasing decisions. Perkembangan media teknologi komunikasi tidak lepas dari aktivitas sehari-hari masyarakat saat ini. Dengan banyaknya aktivitas yang dilakukan masyarakat dapat mendorong kebutuhan yang lebih beragam. Alat komunikasi yang sekarang menjadi kebutuhan adalah smartphone. Persaingan produk smartphone dari tahun ke tahun terus meningkat, apalagi dengan munculnya produsen smartphone baru yang ikut bersaing. Penelitian ini bertujuan untuk mengetahui pengaruh dari kualitas produk, promosi, dan harga terhadap keputusan pembelian smartphone Samsung oleh generasi Z di Kota Semarang. Penelitian ini menggunakan purposive sampling dengan 100 responden yang merupakan generasi Z pengguna smartphone Samsung di Kota Semarang serta pengumpulan data menggunakan kuesioner. Data yang digunakan adalah data primer. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda dengan menggunakan bantuan software IBM SPSS Statistics 25. Hasil penelitian ini menunjukkan bahwa: (1) Kualitas produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian. (2) Promosi berpengaruh secara positif dan signifikan terhadap keputusan pembelian. (3) Harga berpengaruh secara positif dan signifikan terhadap keputusan pembelian.
Peran Brand Image, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Sepatu Converse Pramudita, Hana Widya; Cahya, Handy Nur
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2024): Juni 2024
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v3i2.10423

Abstract

This study aims to explore the impact of various factors on product purchase decisions. The independent variables, namely brand image, price, and product quality, are tested against the dependent variable, namely purchase decision. The data collection method involves Converse shoe users who have made a purchase, with a sample of 150 respondents selected through the Purposive Sampling method. Data testing was carried out using the Statistical Package for the Social Sciences (SPSS). The results of the SPSS analysis show that brand image, price, and product quality have a positive and significant influence on purchasing decisions for Converse shoe products both partially and simultaneously.   Penelitian ini bertujuan untuk mengeksplorasi dampak berbagai faktor terhadap keputusan pembelian produk. Variabel independen, yaitu brand image, harga, dan kualitas produk, diuji terhadap variabel dependen, yaitu keputusan pembelian. Metode pengumpulan data melibatkan pengguna sepatu Converse yang pernah melakukan pembelian, dengan sampel sebanyak 150 responden yang dipilih melalui metode Purposive Sampling. Pengujian data dilakukan menggunakan Statistical Package for the Social Sciences (SPSS). Hasil analisis SPSS menunjukkan bahwa brand image, harga, dan kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk sepatu Converse baik secara parsial maupun simultan. Keywords: Brand Image, Harga, Keputusan pembelian, Converse.
Pengaruh Citra Merek, Kualitas Produk, dan Social Media Marketing Terhadap Keputusan Pembelian Point Coffee di Kota Semarang Anggi, Lusi Setia; Cahya, Handy Nur; Aqmala, Diana; Damar, Haunan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 3 (2024): September 2024
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v3i3.11479

Abstract

The food and beverage industry in Indonesia is currently developing very rapidly, one of which is Point Coffee. The increase in the coffee shop business in Indonesia has resulted in increasingly tight competition in the coffee shop business. This shows that purchasing decisions in the coffee shop business are quite high. The existence of intense business competition motivates Point Coffee shops to continue to innovate in an effort to attract buying interest from consumers. The aim of this research is to determine the influence of Brand Image, Product Quality and Social Media Marketing on Point Coffee Purchasing Decisions in Semarang City. In this research, the sample method is purposive sampling, namely the researcher uses his own judgment to deliberately select members of the population who are believed to be likely to provide information, so that the selected respondents meet the sampling criteria for this research. In the sampling process, the sampling strategy is referred to as “sampling that meets the criteria”. The sample was taken from 130 respondents by distributing a questionnaire containing several statements via Google Form. The analysis program used is IBM SPSS statistics 26 using descriptive analysis, instrument testing, multiple linear analysis, hypothesis testing, and coefficient of determination. The results of this research show that brand image, product quality and social media marketing have a positive and significant influence on purchasing decisions. Industri makanan dan minuman di Indonesia saat ini berkembang begitu pesat, salah satunya yaitu Point Coffee. Terjadinya peningkatan bisnis kedai kopi di Indonesia berdampak pada semakin ketatnya persaingan bisnis kedai kopi. Hal ini menunjukan bahwa keputusan pembelian pada bisnis kedai kopi cukup tinggi. Adanya persaingan bisnis yang ketat memotivasi kedai Point Coffee untuk terus melakukan inovasi sebagai upaya menarik minat beli dari konsumen. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh Citra Merek, Kualitas Produk dan Social Media Marketing terhadap Keputusan Pembelian Point Coffee di Kota Semarang. Dalam penelitian ini, metode sampel purposive sampling yakni peneliti mempergunakan penilaiannya sendiri untuk secara sengaja memilih anggota populasi yang dipercaya mungkin memberikan informasi, sehingga responden yang dipilih memenuhi kriteria pengambilan sampel untuk penelitian ini. Dalam proses pengambilan sampel, strategi pengambilan sampel yang disebut sebagai “pengambilan sampel yang memenuhi kriteria”. Sampel yang diambil 130 responden dengan menyebarkan kuesioner berisi beberapa pernyataan melalui google form. Program analisis yang digunakan IBM SPSS statistic 26 dengan menggunakan analisis deskriptif, uji instrument, analisis linier berganda, uji hipotesis, dan koefesien determinasi. Hasil penelitian ini menunjukan bahwa berpengaruh positif dan signifikan antara Citra Merek, Kualitas Produk dan Social Media Marketing Terhadap Keputusan Pembelian.
Analisis Keputusan Pembelian Mie Gacoan di Kota Semarang Terhadap Brand Image, Customer Experience dan Service Quality Davka, Fahmi Naufal; Wismantoro, Yohan; Farida, Ida; Cahya, Handy Nur
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8450

Abstract

Penelitian ini menganalisis pengaruh Brand Image, Customer Experience, dan Service Quality terhadap keputusan pembelian konsumen Mie Gacoan di Kota Semarang. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner kepada 102 responden yang telah memenuhi kriteria penelitian. Teknik analisis data yang digunakan adalah regresi linier berganda dengan bantuan software SPSS 25. Hasil penelitian menunjukkan bahwa Brand Image dan Customer Experience berpengaruh positif dan signifikan terhadap keputusan pembelian. Namun, Service Quality tidak berpengaruh signifikan terhadap keputusan pembelian. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap keputusan pembelian. Penelitian ini memberikan implikasi bahwa peningkatan Brand Image dan Customer Experience dapat meningkatkan keputusan pembelian konsumen Mie Gacoan. Kata Kunci: Brand Image, Customer Experience, Service Quality, Keputusan Pembelian
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT Arifiana, Latifa; Aqmala, Diana; Cahya, Handy Nur; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/mf78py29

Abstract

The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.
Six Sigma Analysis as an Approach to Improve Quality of Corrugated Zinc Sheet Product Cahya, Handy Nur
Jurnal Penelitian Ekonomi dan Bisnis Vol. 6 No. 2 (2021): September 2021
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v6i2.4638

Abstract

Every manufacturing company will strive to create the best quality products. This is also done by PT. CMSM, a steel company, is producing corrugated zinc products. In several production periods, the defective product values were still found that exceeded the tolerance limit value set at 0.5% in corrugated zinc products. These problems are, of course, very detrimental to the company, so it’s essential to control the quality of corrugated zinc products. This study aimed to determine the factors that cause product defects, propose plans to improve product quality, and provide managerial recommendations based on Six Sigma analysis. Data collection techniques are carried out through observation, interviews, and documentation. Based on the study results, it is known that DPO is 0.000885 and DPMO is 884.6028. At this time, the company is at the level of 4.64 sigma with CTQ (Critical to Quality) folded zinc sheet, cut size is not according to standard, thickness is not according to standard, uneven coating layer and perforated zinc sheet. Based on the analysis, five factors cause product defects: humans, machines, methods, materials, and the environment. To improve quality, the company should improve their quality control through 5W + 1H analysis, namely by providing training to employees, periodic machine maintenance and ensuring that the SOPs that have been made are implemented correctly and adequately. Keywords: six sigma, DMAIC, product defect, quality control, manufacturing
Enhancing Marketing Performance: Leveraging Selling Orientation and Competitive Network Design for Optimizing Insurance Sales in the Halal Industry Panjaitan, Roymon; Febrianur Ibnu Fitroh Sukono Putra; Elia Resha Fatmawati; Cahya, Handy Nur; Bobur Sobirov
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.23821

Abstract

This study investigates the impact of selling orientation, sales training effectiveness, and design-network competition capability on enhancing marketing performance. A quantitative approach was utilised, employing a purposive sampling method to collect data from 274 insurance salespeople via a questionnaire survey conducted in major cities throughout Indonesia. Partial Least Squares Structural Equation Modelling (PLS-SEM) was utilised for data analysis to investigate causal relationships among the variables. This study enhances the existing literature on selling orientation and design-network competition capability by illustrating the significant mediating role of design-network competition capability within the framework of sales training and orientation. This research presents empirical evidence regarding the strategic significance of design-network competition capability in enhancing market adaptability and responsiveness. The findings indicate that managers ought to incorporate the development of design-network competition capability into their training and sales orientation strategies, especially in industries characterised by significant market dynamics.Penelitian ini menyelidiki pengaruh orientasi penjualan, efektivitas pelatihan penjualan, dan kemampuan kompetisi jaringan desain terhadap peningkatan kinerja pemasaran. Pendekatan kuantitatif digunakan dengan metode purposive sampling untuk mengumpulkan data dari 274 tenaga penjual asuransi melalui survei kuesioner yang dilakukan di kota-kota besar di Indonesia. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM) untuk menguji hubungan kausal antar variabel. Penelitian ini memperkaya literatur yang ada mengenai orientasi penjualan dan kemampuan kompetisi jaringan desain dengan menunjukkan peran mediasi yang signifikan dari kemampuan kompetisi jaringan desain dalam kerangka pelatihan dan orientasi penjualan. Penelitian ini memberikan bukti empiris tentang pentingnya kemampuan kompetisi jaringan desain sebagai strategi untuk meningkatkan adaptabilitas dan responsivitas pasar. Temuan ini menyarankan bahwa manajer perlu mengintegrasikan pengembangan kemampuan kompetisi jaringan desain ke dalam strategi pelatihan dan orientasi penjualan mereka terutama pada industri yang ditandai dengan dinamika pasar yang tinggi.
Promosi digital, daya tarik iklan, citra merek, dan strategi tagline gratis ongkir dalam mendorong keputusan pembelian generasi Z di Tokopedia Taufiq, Yudi Muahamad; Cahya, Handy Nur; Aryanto, Vincent Didiek Wiet; Anomsari, Ariati
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1876

Abstract

Advancements in information technology have accelerated the growth of online marketplaces, creating intense competition among e-commerce platforms in Indonesia. Generation Z, as a digital-native consumer group, represents a crucial segment to understand in the context of online shopping behavior. This study aims to evaluate the factors influencing Generation Z’s purchasing decisions on Tokopedia, focusing on promotion, advertising appeal, brand image, and the “free shipping” tagline. A quantitative research approach was employed using a survey of 106 respondents. The data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4. The results reveal that promotion, brand image, and the “free shipping” tagline have a significant positive effect on purchasing decisions, while advertising appeal does not show a significant influence. These findings provide new insights into enhancing the effectiveness of marketing strategies in responding to Generation Z’s preferences in the digital era. The study’s implications highlight the importance for Tokopedia to strengthen its brand image, maintain consistent promotional strategies, and continue leveraging the “free shipping” tagline as a core marketing strategy.
Kebutuhan Penumpang dan Perbaikan Layanan BRT Trans Semarang menggunakan Pendekatan QFD (Studi: Koridor VIII Gunungpati-Simpang Lima) Fitrianah, Dian; Cahya, Handy Nur; Farida, Ida; Damar, Haunan
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19295

Abstract

BRT Trans Semarang merupakan salah satu sistem transportasi umum di Kota Semarang yang berperan penting dalam mobilitas masyarakat. Penelitian ini bertujuan untuk mengidentifikasi kebutuhan penumpang dan perbaikan layanan pada BRT Trans Semarang pada koridor VIII (Gunungpati-Simpang Lima) menggunakan pendekatan Quality Function Deployment (QFD). Data diperoleh berdasarkan hasil observasi, kuesioner, wawancara dan Focus Group Discussion (FGD). Metode analisis dilakukan dengan bantuan matrik House of Quality (HoQ) sebagai alat dari pendekatan QFD yang membantu untuk mrnghubungkan antara atribut kebutuhan penumpang dengan respon teknis, sehingga diperoleh tiga prioritas utama untuk melakukan perbaikan layanan. Tiga prioritas utama perbaikan layanan berdasarkan atribut kebutuhan penumpang yaitu perbaikan dan pemeliharaan bus secara rutin, tersedianya tempat sampah tambahan dalam bus, meningkatkan kedisiplinan bagi pengemudi saat dijalan serta petugas yang ramah da sopan dalam melayani penumpang. Sedangkan tiga prioritas utama dalam respon teknis sebagai tindak lanjut untuk perbaikan layanan yaitu pelatihan pengemudi dan petugas, penambahan petugas di shelter, dan penambahan armada. Kata Kunci: BRT Trans Semarang, kepuasan pelanggan, kualitas layanan, QFD, transportasi umum
Efforts to Improve Service Quality at Skenario Kopi Cafe Based on Consumer Needs Using Quality Function Deployment Amalia, Fariza; Cahya, Handy Nur; Waluyo, Dwi Eko; Zakaria, Fakhmi
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1152

Abstract

Faced with fierce competition, coffee shops need to stay in tune with evolving customer preferences. This research was conducted the Quality Function Deployment (QFD) method, specifically the House of Quality (HoQ) tool, to analyze feedback from subject consist of 100 customers of Skenario Kopi Cafe. The HoQ is a structured approach that translates customer desires (Voice of Customer or VoC) into actionable technical improvements. The sampling technique is based on purposive sampling technique. Analysis of Validity Test and Reliability Test data using SPSS 24 software. The research identified 15 key customer needs, categorized by their level of importance. They then compared these needs to 5 potential technical responses that Skenario Kopi Cafe could implement. Based on this analysis, the result showed such as prioritizing communication training for staff, followed by facility upgrades, and lastly, implementing regular performance evaluations. By analyzing the relationships between these factors, the researchers were able to prioritize the actions that would have the greatest impact on customer satisfaction.
Co-Authors Amalia, Fariza Anassalam, Muhammad Anggi, Lusi Setia Ariati Anomsari Arifiana, Latifa Aryanto, Vincent Didiek Wiet Bobur Sobirov Damar, Haunan Davka, Fahmi Naufal Diana Aqmala Dwi Eko Waluyo Elia Resha Fatmawati FEBRIANI, ANISA Febrianur Ibnu Fitroh Sukono Putra Fitri, Miladia Dliyaul Fitrianah, Dian Ghifari, Lafiandrie Al Ida Farida Ningsih, Desi Setiya Pramudita, Hana Widya Rachmawati, Hasna Labiba Azmi Rizky, Salsabila Aulia Roymon Panjaitan Setiawan, Aries Taufiq, Yudi Muahamad Wasitaningrum, Trisiska Wulansari, Septiani Yohan Wismantoro Zakaria, Fakhmi