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All Journal Jurnal Dinamika Sosial Budaya Jurnal Riset Ekonomi dan Bisnis JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Sustainable Business Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Paulus Wardoyo
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Peran Keterlibatan Pelanggan dalam Meningkatkan Minat Beli Ulang Pada SPBU Coco 41.573.01 Pertamina di Solo Prasetya Mulya Diantara Putra; Sekar Pandanarum; Paulus Wardoyo; DC. Kuswardani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7475

Abstract

The research method used is Quantitative research with a questionnaire study approach. This research was conducted on customer experience, Affection With Service, customer involvement, Repurchase Interest, and customer satisfaction at Pertamina COCO 41.573.01 Gas Station in Solo. The population in this study was Pertamina COCO 41.573.01 Gas Station in Solo, the research sample return technique was based on the principle of non-probability sampling. Data processing in this study used smartPLS SEM (Partial Least Square - Structural Equation Modeling) Software. The results of this study are Affection With Service has an effect on repurchase intention, Customer satisfaction has an effect on customer involvement, Customer involvement has an effect on Affection With Service, Customer involvement has an effect on repurchase intention, Customer experience has an effect on Affection With Service, and Customer experience has no effect on customer involvement.
Co-Authors Akhmad Suhada Pratama Aldyan Rosika Hartanto Bagyo Bagyo DC. Kuswardani Endang Rusdianti Joko Prasetyo Kesi Widjajanti Okki Prasetyo Pahlawansjah Harahap Prasetya Mulya Diantara Putra SATRIYAS ILYAS Sekar Pandanarum Sri Purwantini utaminingsih, adijati Wimby Wandary Yuli Budiati