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All Journal International Research Journal of Business Studies (E-Journal) Jurnal Organisasi Dan Manajemen Jurnal Dinamika Sosial Budaya EBSJ Jurnal Surya Masyarakat SOLUSI Jurnal Ilmiah Satyagraha Jurnal Surya Masyarakat Jurnal ABM Mengabdi InEJ: Indonesian Engagement Journal Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Sustainability Accounting and Management Tematik
Ratna Wijayanti
Universitas Semarang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Challenges and Opportunities for Women's Success in Entering Green Economy-Based Businesses: A Systematic Literature Review Eviatiwi Kusumaningtyas Sugiyanto; Kesi Widjajanti; Ratna Wijayanti; Shujahat Ali
Indonesian Journal of Sustainability Accounting and Management Vol. 8 No. 1 (2024): June 2024
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28992/ijsam.v8i1.868

Abstract

This study aims to analyze the challenges and opportunities for women entrepreneurs to enter green businesses successfully. Moreover, to synthesize and review research on the green entrepreneurship topic in terms of theory, theme, methodology, and research setting. This study used a systematic literature review method based on the SPAR-4-SLR. The analysis is bibliometric and content analysis with Publish or Perish software as a database and VOSviewer software. A total of 31 articles were reviewed. The study shows that opportunities and challenges in entering the green economy come from both internal and external environments. The study identified the dominance of quantitative approaches in previous research and found that the typical research setting is a developing country in Asia. This study can help practitioners and researchers to know the opportunities and challenges in running a green business, thus enabling them to formulate policies, strategies, and guidelines to promote the sustainable development agenda. The selection of the study topic is based on the gap phenomenon, namely the enormous potential of women entrepreneurs in the development of a sustainable economy. This study reveals the trend of green entrepreneur research, ranging from theories, methods, and research settings.
DAYA TARIK PAYLATER TERHADAP MINAT BELI PRODUK UMKM PADA PLATFORM SHOPEE Ratna Wijayanti; Silananda Kharisma Pujangga; Eviatiwi Kusumaningtyas Sugiyanto; Suratman; Anita Damajanti
Jurnal Ilmiah Satyagraha Vol. 9 No. 1 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i1.169

Abstract

Abstrak – Penelitian ini dilakukan pada platform e-commerce Shopee yang menyediakan fitur paylater sebagai salah satu metode pembayaran. Penelitian ini bertujuan untuk menganalisis motivasi pengguna dalam menggunakan fitur paylater saat melakukan transaksi serta mengkaji dampak penggunaan paylater terhadap penjualan produk UMKM di e-commerce Shopee. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, observasi langsung, dan dokumentasi. Uji kredibilitas data dilakukan dengan teknik triangulasi sumber, triangulasi teknik, dan triangulasi waktu. Partisipan penelitian berjumlah lima orang, yang terdiri atas tiga pengguna paylater dan dua pelaku UMKM di e-commerce Shopee, yang dipilih berdasarkan prinsip kesesuaian dan kecukupan data. Hasil penelitian menunjukkan bahwa keputusan penggunaan paylater didorong oleh motivasi utilitarian yang tercermin dari aspek fleksibilitas dan kenyamanan, serta motivasi hedonic yang tercermin dari berbagai keuntungan yang diperoleh selama bertransaksi menggunakan paylater. Sementara itu, pengaruh paylater terhadap penjualan produk UMKM pada kategori fashion dan aksesoris dinilai relatif rendah karena hanya memberikan kontribusi sekitar 5–20% terhadap omzet penjualan.   Kata kunci: Paylater; E-commerce; Motivasi Utilitarian; Motivasi Hedonic; UMKM.   Abstract – This study was conducted on the Shopee e-commerce platform, which provides a paylater feature as one of its payment methods. The purpose of this study is to analyze user motivation in utilizing the paylater feature during transactions and to examine its impact on the sales of MSMEs products on Shopee. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, direct observation, and documentation. Data credibility was ensured through source triangulation, technique triangulation, and time triangulation. The study involved five participants, consisting of three paylater users and two MSMEs actors on the Shopee platform, selected based on the principles of suitability and data sufficiency. The results indicate that the decision to use paylater is influenced by utilitarian motivation, reflected in flexibility and convenience, as well as hedonic motivation, reflected in the various benefits obtained when conducting transactions using paylater. Meanwhile, the impact of paylater on MSMEs sales in the fashion and accessories category is relatively low, contributing only around 5–20% to total sales turnover.   Keywords: Paylater; E-commerce; Utilitarian Motivation; Hedonic Motivation; MSMEs
An Examination of The Role of Psychological Empowerment on Entrepreneurial Success: Evidence of Women Entrepreneurs in Semarang City Eviatiwi Kusumaningtyas Sugiyanto; Ratna Wijayanti; Anita Damajanti; Muhammad Arif; Ali Shujahat
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.6827.2024

Abstract

Purpose – This study aims to review empirical data on the effect of empowerment on performance at the individual level. It investigates the aspects of empowerment and how they affect a female entrepreneur’s ability to succeed.  Methodology – We collected 96 female entrepreneurs in Semarang City participated in this study. Data was gathered using a Google form link questionnaire. The data was analyzed using the WrapPLS 8.0 software and the structural equation modelling (SEM) technique. Findings – The findings showed that women’s success as entrepreneurs is influenced by all three aspects of psychological empowerment: self-determination, competence, and impact. However, the meaning dimension does not affect women’s entrepreneurial success. Originality – Based on the body of knowledge from previous research, there is a population gap. The originality of this research is to consider the object that has not been studied in previous studies, that is, women entrepreneurs.
Creating Customers Satisfaction Through Total Quality Management (TQM) In S1 Students Of Management Department Of Economics Faculty Of Xyz University Ratna Wijayanti; Aprih Santoso; Yudhitia Dyah Sukmadewi
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.631 KB) | DOI: 10.26623/ebsj.v2i2.1200

Abstract

The purpose of this study is to determine the efforts made by the S1 Management Study Program of Economics Faculty of XYZ University in applying Total Quality Management to increase customers /students satisfaction. This study used a descriptive qualitative method, which described the experiences of the informants, namely structural officials, lecturers, administrative staff and students on the efforts that have been given to increase students satisfaction. The results of this study indicate the application of 10 elements of Total Quality Management, namely focusing on customers, obsession on quality, scientific approach, long-term commitment, teamwork, continuous system improvement, education and training, controlled freedom, unity of purpose, and involvement and empowerment of employees have been carried out well and managed to meet the expectations of the students.
IMPLEMENTASI STRATEGI PEMASARAN UNTUK MEMPERTAHANKAN VOLUME PENJUALAN PADA UMKM DI MASA PANDEMI COVID-19 (STUDI KASUS PADA USAHA ANUGERAH CAKE PATI) ratna wijayanti; Renisa Wijayanti Azizah
Solusi Vol. 20 No. 2 (2022): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i2.5113

Abstract

Penelitian ini dilakukan untuk mengungkapkan hal-hal yang terkait dengan pengimplementasian bauran pemasaran yang dilakukan usaha produksi kuliner Anugerah Cake Pati.Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif. Penelitian informan didasarkan pada Purposive sampling. Purposive sampling adalah teknik pengambilan sampel sumber data dengan menentukan kriteria-kriteria tertentu. Sehingga total informan pada penelitian ini berjumlah 5 orang (1 pemilik, 2 karyawan, dan 2 konsumen). Teknik analisis data yang digunakan dalam penelitian ini adalah Triangulasi sumber, Triangulasi metode (wawancara, observasi, dan dokumentasi) dan Triangulasi waktu.Dari hasil penelitian ini menunjukkan bahwa strategi yang digunakan Usaha Anugerah Cake menggunakan 4P (Product, Price, Promotion, Place). Produk yang dijual Anugerah Cake menggunakan bahan yang berkualitas dan lebih unggul dibandingkan kompetitor lain yang sejenis. Harga yang ditetapkan cukup terjangkau dari hasil produk yang dihasilkan. Promosinya melalui sosial media facebook dan whatsapp serta dari mulut ke mulut. Lokasi usahanya sudah cukup strategis dan mudah dijangkau masyarakat. Untuk mempertahankan volume penjualannya, Anugerah Cake mengutamakan promosi dan kualitas produknya.
Peran Serta Akademisi dalam Mensukseskan Program Kerja Lembaga Pemberdayaan Masyarakat Kelurahan (LPMK) Ratna Wijayanti; Eviatiwi Kusumaningtyas Sugiyanto; Suratman Suratman
TEMATIK Vol. 5 No. 1 (2025): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v5i1.8402

Abstract

Mengacu pada Keputusan Menteri Dalam Negeri Nomor 159 Tahun 2004 tentang Pedoman Organisasi Kelurahan, kelurahan terdiri dari lurah, sekretaris kelurahan dan seksi sebanyak-banyaknya empat seksi, serta jabatan fungsional.Berdasarkan Keputusan tersebut, salah satu seksinya adalah lembaga pemberdayaan masyarakat kelurahan (LPMK). Tim PKM Fakultas Ekonomi Universitas Semarang berminat guna membantu pemerintah dalam hal ini adalah LPMK Kelurahan melalui edukasi kepada masyarakat mengenai tugas dan fungsi LPMK pada tatanan pemerintah terkecil di tingkat desa dan upaya peningkatan kesejahteraan masyarakat melalui pilihan usaha mandiri yang dapat dilakukan sebagai bentuk hasil kinerja LPMK sesuai dengan yang diharapkan, khususnya bagi warga kelurahan Tlogosari Kulon. Kegiatan PKM ini memiliki luaran berupa publikasi media massa (https://jateng.tribunnews.com/2023/11/02/sukseskan-program-kerja-lpmk-dosen-fakultas-ekonomi-usm-berikan-penyuluhan), publikasi jurnal pengabdian TEMATIK dan HKI berupa video yang sudah diupload di youtube (https://youtu.be/l5Bv_7x5ifU).
Penyuluhan Dan Pelatihan Digital Marketing Bagi Perempuan Wirausaha Di Kota Semarang suratman suratman; Ratna Wijayanti; Eviatiwi Kusumaningtyas Sugiyanto
TEMATIK Vol. 5 No. 1 (2025): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v5i1.10062

Abstract

Mayoritas UMKM di Indonesia dijalankan oleh Perempuan. Untuk itu Perempuan Pengusaha memiliki potensi yang besar dalam meningkatkan perekonomian Indonesia. Salah satu tujuan yang ingin dicapai Pemerintah adalah memperkuat wanita pengusaha termasuk di wilayah jawa tengah pada skala micro,menengah maupun besar. Agar tujuan dapat tercapai, maka dibutuhkan beberapa strategi dan kegiatan yang mendukung agar semua kendala ataupun masalah yang ditemui para pengusaha wanita dapat segera teratasi. Kendala yang sering ditemui adalah gagap tekhnologi yang dirasakan para pengusaha menghadapi perubahan tekhnologi yang teramat cepat. Tim pengabdian kepada masyarakat Fakultas Ekonomi Universitas Semarang telah melaksanakan kegiatan pada hari Selasa Tanggal 25 Juni 2024 dan telah memiliki luaran berupa publikasi jurnal pengabdian TEMATIK pada Universitas Semarang, publikasi media massa dan HAKI berupa video yang sudah diupload di youtube.
Co-Authors Ali Shujahat Anita Damajanti Aprih Santoso Asih Niati Danang Danang Eviatiwi Kusumaningtyas Sugiyanto Eviatiwi Kusumaningtyas Sugiyanto Ika Fitriana Ika Fitriani Kesi Widjajanti Muhammad Arif Renisa Wijayanti Azizah Risti Ulfi Hanifah Shujahat Ali Silananda Kharisma Pujangga Suratman ‎ ‎ ‎ Wahdi, Nirsetyo Yohanes Suhardjo Yudhitia Dyah Sukmadewi Yuli Budiati