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All Journal Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Desi Maulida
Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Teuku Umar
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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KOMUNIKASI PEMBANGUNAN PEMERINTAH ACEH BARAT DALAM PEMBERDAYAAN PEREMPUAN MELALUI PENGOLAHAN ECENG GONDOK Desi Maulida; Safrida Safrida; Salma Salma; Saiful Amri
JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi VOLUME 2 NOMOR 1 (MARET 2022)
Publisher : JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi

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Abstract

Community empowerment is an effort to make people empowered and independent. Communication has an important role in the context of development and social change. Communication in empowerment is directed at raising the motivation and potential of every member of the community to rise up and be empowered to change their lives for the better. The purpose of this study is to examine and analyze development communication strategies carried out by the West Aceh District Government, especially Arongan Lambalek District. The research method used is descriptive qualitative, with data collection techniques namely observation, interviews and documentation. The results showed that there were three development communication strategies carried out by the local government in realizing women's empowerment from the processing of water hyacinth plants, including choosing the right media such as social media (facebook, instagram, youtube), through events or exhibitions of MSME products. Furthermore, conducting instructional design through socialization and special training to hone the potential and creativity of women in producing quality water hyacinth products. The last strategy is to seek community participation, this is aimed at embracing every woman so that she can earn independently from the sales of products.
Pemanfaatan Media Sosial Sebagai Wadah Promosi Produk Rumahan Bagi Perempuan Nelayan di Desa Ranto Panyang Kecamatan Meureubo Desi Maulida; Safrida Safrida; Nodi Marefanda
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 2, No 1 (2020): Januari-Juni
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v2i1.2231

Abstract

The presence of social media is currently contributing greatly in product marketing. It is important to educate the use of social media to businesses, including fishermen wives in marketing processed fish products in order to help improve the economics of fishing families. The method used in this socialization is to provide an understanding of the benefits and ways of using social media such as Facebook, Instagram, and YouTube in product marketing. The results of the socialization show that, the majority of fishermen's wives are not very aware of the benefits offered by social media in helping them market their products. Product marketing is still done traditionally, that is, offering it directly to people with the closest distance. This socialization is expected to be able to foster awareness that there will be many conveniences obtained when using social media as an effective promotional medium and be able to reach far more consumers which will have an impact on increasing the number of product sales, so that it will indirectly be able to improve the economic of fishermen families in the village Ranto Panjang, Meurebo District.
Co-Authors Nodi Marefanda Safrida Safrida Safrida Safrida Saiful Amri Salma salma