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EDUKASI DIGITAL MARKETING PADA KOMUNITAS SULAM PITA BINAAN LIA COLLECTION SEMARANG Lulus Prapti; Nuria Universari; Johanis Souisa
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 4: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.43 KB)

Abstract

Pandemi covid-19 menuntut pelaku usaha beradptasi dalam menjalankan usaha dengan menggunakan sistem digital. Fokus pelaksanaan Pengabdian kepada Masyarakat ini adalah pengembangan komunitas sulam pita yang dibina oleh Lia Collection di Desa Gebangsari Kecamatan Genuk Kota Semarang melalui edukasi digital marketing. Lia Collection merupakan usaha kecil yang memproduksi handycraft berbahan dasar kain dengan kombinasi sulam pita. Kegiatan Pengabdian kepada Masyarakat bertujuan meningkatkan kemampuan pelaku usaha dalam mengkomunikasikan produknya melalui edukasi digital marketing yang sesuai di masa pandemi-covid 19. Metode kegiatan meliputi ceramah dan praktik penggunaan digital marketing. Melalui kegiatan Pengabdian kepada Masyarakat ini, ibu-ibu komunitas sulam pita binaan Lia Collection memiliki pengetahuan dan pemahaman mengenai digital marketing. Selain itu, mereka dapat mengimplementasikannya untuk meningkatkan bisnis sulam pita di masa pandemi covid-19.
Pemberdayaan Melalui Edukasi Kewirausahaan Dan Pembukuan Keuangan Bagi UKM Gerai Kopimi Kelurahan Mlatiharjo Semarang C Tri Widiastuti; Nuria Universari; Rr. Lulus Prapti N.S.S
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 2, No 1: February 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34312/ljpmt.v2i1.17071

Abstract

Community service for Gerai Kopimi UKM in the Kelurahan Mlatiharjo Semarang focuses on providing counseling on entrepreneurship, financial management, and simple bookkeeping to increase knowledge, creativity, and innovation so they can produce unique products, increase profits and maintain business continuity. According to the problems faced by partners, namely 1) The lack of knowledge about entrepreneurship properly. 2) The problem of weak human resources regarding financial knowledge, especially related to financial management. 3) weak business management, especially the rules for recording/bookkeeping. 4) The lack of business actors accessing government policies in small business development programs. Methods of this activity include discussions, training, business management support, and simple financial bookkeeping. The results of Community Service activities show that Gerai Kopimi UKM Partners are able to absorb knowledge related to entrepreneurship that is provided properly, understand financial business records, separate personal finances, and finances, and make good decisions for the sustainability of implementation.
DETERMINANTS OF FINANCIAL MANAGEMENT BEHAVIOR OF SEMARANG CITY SMEs C Tri Widiastuti; Nuria Universari; Irene Nathalia Setiawan
Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Vol 4 No 1 (2023): Jurnal Akuntansi Dan Bisnis Indonesia (JABISI)
Publisher : Program Studi Akuntansi Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/jabisi.v4i1.704

Abstract

Financial management behavior is one of the important things in the domain of financial science. Great financial management behavior can help SMEs’ stakeholders to be responsible for the financial management of money and assets in ways that are seen as productive. Financial literacy, financial attitudes, and intentions as intervening variables are factors that can influence SMEs’ financial management behavior. The purpose of this research is to determine the effect of financial literacy, financial attitudes, and intentions as intervening variables on SMEs’ financial management behavior. The method applied in this research is quantitative with a questionnaire used as a medium for data collection. A proportionate stratified random sampling technique with Proportionate Stratified Random Sampling was used as the sampling strategy in this study. Primary data were analyzed using the Statistical Package for Social Science (SPSS) technique with multiple regression analysis methods and the Sobel test. The results show that in Model I there is a positive and significant effect between financial literacy and financial attitudes toward behavioral intentions. On the other hand, there is a positive and significant effect between financial literacy, financial attitudes, and intention on financial management behavior. Intentions can convey the impact of financial literacy and financial attitudes toward financial management behavior.
Literasi Pengelolaan Keuangan Pada Takmir Masjid As-Salam Mugassari Kecamatan Semarang Selatan Kota Semarang C. Tri Widiastuti; Rr. Lulus Prapti NSS; Nuria Universari
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 8 (2023): Oktober
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i8.387

Abstract

Masjid merupakan sebuah organisasi nirlaba keagamaan. Sebagai tempat ibadah dan aktivitas individu membutuhkan pengetahuan keuangan untuk membuat sistem pelaporan keuangan yang efektif karena masjid menerima keuangan dari berbagai sumber, termasuk zakat, infak, sedekah, dan bantuan lainnya. Fokus kegiatan PkM (Pengabdian Kepada Masyarakat) yakni memberikan literasi pengelolaan keuangan masjid, membuat pembukuan keuangan dengan excel dan melakukan pendampingan. Kegiatan PkM dilakukan di Masjid As-Salam Mugassari Kecamatan Semarang Selatan kota Semarang diikuti oleh 16 takmir masjid. Metode Kegiatan PkM diawali dengan prasurvey untuk mengetahui permasalahan yang dihadapi oleh takmir masjid, sosialisasi yakni menginformasikan kepada takmir masjid terkait solusi yang akan diberikan untuk menyelesaikan permasalahan yang dihadapi. Sebelum kegiatan PkM ini dilakukan evaluasi awal (Pree-test) untuk mengetahui pengetahuan yang dimiliki takmir terkait dengan pengelolaan keuangan masjid. Pree-test dilakukan dengan mewawancari takmir masjid dengan topik pengelolaan keuangan masjid. Pemberian literasi pengelolaan keuangan, pelatihan pembukuan keuangan menggunakan excel, pendampingan kemudian juga dilakukan evaluasi akhir (post-test) untuk mengetahui tingkat pemahaman takmir masjid pada pengetahuan keuangan yang diberikan. Hasil kegiatan PkM ini takmir masjid mempunyai pengetahuan yang lebih baik tentang pengelolaan keuangan masjid, mampu membuat laporan keuangan dengan tertib dan teratur dengan menggunakan excel sehingga laporan yang dihasilkan dapat transparan dan akuntabel serta menambah kepercayaan masyarakat pada masjid.
PENGARUH LITERASI KEUANGAN DAN INOVASI DIGITAL TERHADAP KINERJA UMKM C Tri Widiastuti; Nuria - Universari; Kurniawat - Emaya
SOSIO DIALEKTIKA Vol. 9 No. 1 (2024)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v9i1.10395

Abstract

Pelaku UMKM tidak dapat dipisahkan dari isu perkembangan ekonomi digital yang berperan penting dalam menentukan tingkat keberhasilan UMKM. Target riset ini untuk menganalisis bagaimana literasi keuangan dan inovasi digital mempengaruhi kinerja keuangan UMKM. Riset ini mengaplikasikan teknik kuantitatif untuk menilai variabel bebas literasi keuangan (X1) dan inovasi digital (X2) atas variabel terikat kinerja UMKM (Y). Populasi UMKM Kuliner di Kecamatan Semarang Barat. Pengambilan sampel dilakukan secara purposive sampling. Pendekatan penghimpunan data dengan kuesioner diukur menggunakan skala likert. Metode penelaah menggunakan Partial Least Squares (PLS) melalui aplikasi SmartPLS 3.0. Literasi keuangan dan inovasi digital, menurut temuan penelitian, memberikan dampak positif dan signifikan terhadap kinerja UMKM. R square variabel kinerja UMKM sebanyak 0,606. Artinya variabel laten literasi keuangan dan inovasi digital dapat menjelaskan 60,6% variasi kinerja UMKM. Dan selebihnya 39,4% diterangkan oleh komponen yang tidak dikaji dalam riset ini. Implikasinya, pelaku UMKM mampu memperluas akses, meningkatkan pemodalan dan kinerja UMKM sehingga usahanya terus tumbuh dan berkelanjutan.MSME players cannot be isolated from the issue of digital economic development, which is critical in defining MSMEs' level of success. Investigating the effects of digital innovation and financial literacy on MSMEs' financial performance is the goal of this study. The independent variables financial literacy (X1) and digital innovation (X2) on the dependent variable MSME performance (Y) are assessed using quantitative methodologies in this study. Culinary MSMEs populate the West Semarang District. Purposive sampling was used to collect data. A Likert scale was used to assess the data-gathering strategy with a questionnaire. The review approach employs the SmartPLS 3.0 program and Partial Least Squares (PLS). Financial literacy and digital innovation, according to research findings, have a favorable and significant impact on MSME success. The R-square value for the MSME performance variable is 0.606. That is, 60.6% of the variance in MSME performance can be explained by the latent variables of financial literacy and digital innovation. The remaining 39.4% is explained by variables not examined in this study. The implication is that MSME players can broaden access, raise finance, and improve MSME performance, allowing their firms to develop and be sustainable. 
Peningkatan Kemampuan Pembukuan Sederhana Bagi WPOP Pedagang Eceran Kriteria Usaha Mikro Kota Semarang Nuria Universari; Lulus Prapti, N.S.S; Rosyati; Totok Wibisono
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 08 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The focus of this PkM activity is more focused on the problem of not implementing financial bookkeeping practices for Retail Traders as Individual Taxpayers with Micro Business Criteria in Semarang City. The solution offered in PkM activities is to provide simple financial bookkeeping training. The target of service activities is awareness of PkM partners about the importance of doing simple bookkeeping and increasing knowledge and understanding of simple financial bookkeeping. The method of activity is training by providing simple financial bookkeeping materials. After that, an evaluation was held by giving a pretest and posttest to find out the differences in participants' understanding of simple financial bookkeeping before and after the training, as well as giving a questionnaire to determine the participant's assessment of the implementation of Community Service. Through this PkM activity, simple bookkeeping training participants are increasingly aware of the importance of simple bookkeeping. In addition, they know and understand more about simple financial bookkeeping that should be carried out by taxpayers.
Market Orientation, Entrepreneurship Orientation, and Company Performance: Study on Small and Medium Industries (SMES) Furniture in Demak District Totok Wibisono; Nuria Universari; Yuli Budiati
Economics and Business Solutions Journal Vol. 4 No. 1 (2020): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.713 KB) | DOI: 10.26623/ebsj.v4i1.2240

Abstract

The objectives of this research were to examine the effect of market orientation and entrepreneurial orientation toward firm performance. The populations of this study were small and medium enterprises (SMEs) in Demak regency. The sample were the furniture industry SMEs. This is a survey type of questionnaire based research. Sample size of the study is 86 and the data collection technique with purposive sampling. The data analysis used was PLS (Partial least Square). The research result showed that market orientation and entrepreneurial orientation have a positive effect on firm performance. It was evident that market orientation and entrepreneurial
Antecedents and Consequences of Work Stress Behavior Nuria Universari; Mugi Harsono
Economics and Business Solutions Journal Vol. 5 No. 1 (2021): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v5i1.3362

Abstract

The purpose of this paper is to obtain a work stress model from scientific literature published from 2017 to 2020, where in one of the years, 2020, there was a covid-19 pandemic which had an impact on work stress. This study uses a literature review on work stress including antecedents, consequences, work stress management and the type of work/profession studied in research on work stress from 2017 to 2020. Based on the results of literature studies, the antecedents that most often appear in research on work stress are role conflict, workload, and leadership, while the consequences that often arise are  burnout, job satisfaction/dissatisfaction, and intentions  turnover. Work stress management involves individual and organizational levels. While the profession that has been mostly researched on the topic of work stress are paramedics and employees of the banking industry.
ANALISIS GAYA HIDUP SEBAGAI VARIABEL MEDIASI PADA PERILAKU KONSUMTIF BELANJA ONLINE C Tri Widiastuti; Nuria Universari; Irene Nathalia Setiawan
Solusi Vol. 21 No. 4 (2023): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i4.7497

Abstract

Kemajuan teknologi informasi telah mempengaruhi perubahan kebiasaan belanja masyarakat, beralih dari belanja tradisional ke online. Pergeseran perilaku belanja berdampak pada semua generasi, termasuk Generasi Z dan akan menjadi konsumen terbesar dalam waktu dekat. Generasi Z berperilaku berbeda dibandingkan generasi sebelumnya, Generasi Z gemar melakukan belanja online. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap perilaku konsumtif belanja online yang dimediasi gaya hidup. Populasi penelitian generasi Z di kota Semarang. Sampel penelitian Generasi Z pada rentang usia 18-24 tahun atau generasi yang berada pada tingkat perguruan tinggi dengan status mahasiswa, menggunakan Instagram sebanyak 102 responden.  Data dikumpulkan melalui kuesioner dan dianalisis menggunakan skala likert. Analisis data menggunakan Partial Least Squares (PLS) dengan aplikasi SmartPLS 3.0. Hasil penelitian menunjukkan bahwa 1) literasi keuangan berpengaruh positif terhadap perilaku belanja online. Literasi keuangan memiliki dampak besar pada kebiasaan pembelian online, memahami literasi keuangan dapat membantu generasi Z menghindari pengeluaran berlebihan.  2) gaya hidup berpengaruh positif terhadap perilaku belanja online konsumtif. Gaya hidup hedonis sebagai sarana untuk memuaskan keinginan dan keinginannya secara instan, generasi ini tergoda melakukan pembelian impulsif karena strategi pemasaran yang menawarkan pengalaman baru 3) literasi keuangan berpengaruh positif terhadap gaya hidup hedonis. Dengan literasi keuangan yang baik dapat membantu generasi ini untuk tidak terpengaruh belanja barang yang tidak dibutuhkan, dan 4) gaya hidup hedonis dapat memediasi literasi keuangan pada perilaku belanja online yang konsumtif. Sangat penting bagi Generasi Z memiliki financial literacy agar dapat mengetahui dampak dari gaya hidup dan perilaku konsumtif Generasi Z terhadap keuangan pribadi
PENDAMPINGAN MANAJEMEN SUMBER DAYA MANUSIA BAGI PENGELOLA SOTO SEGER KARTOSURO CABANG MERANTI BANYUMANIK KOTA SEMARANG Lulus Prapti; Nuria Universari
TEMATIK Vol. 1 No. 2 (2021): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v1i2.3521

Abstract

Soto Seger Kartosuro Cabang Meranti Banyumanik telah dikelola selama kurang lebih tujuh tahun. Selama ini pihak pengelola memiliki masalah terkait dengan tingginya tingkat turnover karyawan atau keluar masuknya karyawan. Tujuan dari kegiatan pengabdian kepada masyarakat adalah untuk meningkatkan kemampuan pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik dalam memahami persoalan keluar masuknya karyawan dan mengembangkan program yang berbasis pada potensi dan masalah. Metode pendampingan dilakukan melalui Focussed Group Discussion (FGD). Melalui kegiatan pengabdian masyarakat ini, diharapkan pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik dapat menyusun program yang baik untuk mengatasi masalah tingginya keluar masuk karyawan. Dengan demikian kegiatan ini meningkatkan pemahaman dan ketrampilan masyarakat, terutama pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik.
Co-Authors C Tri Widiastuti C Tri Widiastuti C. Tri Widiastuti Haris M. Paramitayana Irene Nathalia Setiawan Johanis Souisa Kurniawat - Emaya Mugi Harsono Rosyati Rosyati Rr Lulus Prapti Nugroho Setiasih Surjanti Rr. Lulus Prapti Wibisono, Totok Yuli Budiati