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All Journal JURNAL EKOBIS DEWANTARA IIJSE
Tuti Mulyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MENGUKUR LOYALITAS KONSUMEN MELALUI EKUITAS MEREK PADA PRODUK KOSMETIK Tuti Mulyani; Asep Muhamad Ramdan; Acep Samsudin
JURNAL EKOBIS DEWANTARA Vol 3 No 2 (2020): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v3i2.1753

Abstract

The purpose of this study is to measure how much influence brand equity has on consumer loyalty. The variables in this research are brand awareness (X1), perceived quality (X2), brand association (X3), brand loyalty (X4) and consumer loyalty (Y). The method used is quantitative research methods with an associative approach by spreading to 150 female respondents aged 25-35 years. Consumer loyalty is influenced by brand equity while others are influenced by other variables examined in this study. There is a relationship between the Brand Equity dimension to Consumer Loyalty. Of the overall brand equity variables, there is one variable that has no effect and is not significant on consumer loyalty, namely perceived quality and the most influential on consumer loyalty is brand loyalty.
Analysis of Halal Awareness and Free Halal Certification Services on the Interest of Micro, Small, and Medium Enterprises (MSMEs) in Obtaining Halal Certificates (A Study at the Ministry of Religious Affairs, Yogyakarta City) Tuti Mulyani; Heri Prasetyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6390

Abstract

This study purposes to analyze the influence of Halal Awareness and free halal certification services (SEHATI) on the interest of Micro, Small, and Medium Enterprises (MSMEs) in obtaining halal certification in Yogyakarta City. The examination utilized a quantitative approach with 100 MSME respondents. Data were gathered through questionnaires and interpreted using multiple linear regression with SPSS software. The outcome demonstrates that Halal Awareness has a positive and significant partial effect on MSME interest, suggesting that understanding the importance of halal products enhances their willingness to pursue halal certification. Additionally, SEHATI services also have a positive and significant partial impact, demonstrating that this program successfully addresses cost and technical barriers previously faced by business actors. Simultaneously, these two variables significantly contribute to increasing MSME interest in obtaining halal certification, with SEHATI services having a more dominant influence. This study concludes that a combination of internal halal awareness and external support, such as SEHATI services, can enhance MSME participation in halal certification. It is recommended that related institutions expand socialization efforts and simplify access to the program, while future research could broaden the scope of regions and variables to provide more in-depth insights.
Co-Authors Acep Samsudin Asep Muhamad Ramdan Heri Prasetyo