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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Dinamisia: Jurnal Pengabdian Kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen dan Kewirausahaan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Asmara Indahingwati
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen dan Kewirausahaan

 1 
MARKETING ON POLITICS AND PUBLIC LEADERSHIP Purwanto Purwanto; Eddy Madiono Sutanto; Asmara Indahingwati
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.235 KB) | DOI: 10.9744/jmk.20.1.53-62

Abstract

This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public le­a­dership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership.
Co-Authors Annisa Rahmawati Eddy Madiono Sutanto GS , Achmad Daengs Purwanto Purwanto Rahman Al Hafidz Yesa Cahayaning Yesa Cahayaning Ramadhani