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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Journal of Management and Bussines (JOMB) Altifani Journal: International Journal of Community Engagement KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Saepul Adnan
Universitas Muhammadiyah Bandung
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Pemasaran Digital melalui Instagram dalam Meningkatkan Online Engagement Intan Primasarii; Ulfa Yuniati; Saepul Adnan
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.4673

Abstract

Penelitian ini untuk menganalisis efektivitas pemasaran digital melalui Instagram dalam meningkatkan Online Engagement pada akun instagram Rotiyu. Penelitian ini merupakan penelitian survei etnografi yang dilakukan secara online. Penelitian dilakukan pada akun @rotiyu yang memanfaatkan media sosial Instagram untuk media promosi digital. Data yang digunakan dalam studi ini meliputi data primer dan sekunder. Data primer dikumpulkan dengan cara penyebaran kuesioner dan pelaksanaan observasi mekanik. Sedangkan data sekunder dikumpulkan dengan menggunakan studi kepustakaan yang memanfaatkan data dari artikel yang terpublikasi yang sesuai dengan tujuan pelaksanaan studi ini. Penelitian ini dilaksanakan dengan mengikuti pendekatan etnografi virtual serta pengkajian media siber untuk mengetahui pemasaran digital melalui Instagram dalam meningkatkan online engagement. Pada hasil penelitian, peneliti membuat kategorisasi agar lebih mudah dalam memaparkan temuan-temuan di lapangan baik melalui wawancara maupun data pengamatan di media sosial. Kata kunci : Instagram, Netnografi, Online Engagement
Pemberdayaan Guru Pos PAUD JUARA Melalui Psikoedukasi Berbasis Teori Ekologi untuk Peningkatan Kesehatan Mental dan Pemenuhan Hak-Hak Anak Usia Dini Esty Faatinisa; Mae Amelianawati; Saepul Adnan; Zahra Putri Aulia; Desinta Agustina Nindi
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8433

Abstract

Improving teachers' competence in supporting mental health and early childhood rights is a crucial issue in the modern era. This service research aims to improve teacher competence through psychoeducation based on Ecological Theory at the Juara PAUD Post in the city of Bandung. This service program starts from planning that contains problem identification, then implementation. Based on the theory of Ecology, this program is not only given to teachers but also to parents as a microsystem of children. These findings indicate that psychoeducational interventions are effective in providing teachers and parents with a new understanding of the importance of children's mental health and rights, as well as equipping them with practical strategies to apply in the learning environment and parenting implementation. The implication of this study is the importance of integrating aspects of educational psychology into early childhood teacher training programs, encouraging active collaboration between teachers and parents, and making schools part of a supportive ecosystem for children's growth and development.
Assistance with Business License Number Registration for Potential Village SME to Upgrade Sugiartiningsih Sugiartiningsih; Rizky Dwi Larasati; Suparjiman Suparjiman; Arief Yunan; Saepul Adnan; Abin Suarsa; Erfan Erfiansyah; Eni Kusumawati; Reren Supriatna; Khaerani Arum Kanti; Hilmiah Anandari Ladysta
Altifani Journal: International Journal of Community Engagement Vol 4, No 2 (2024): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v4i2.8251

Abstract

Micro businesses, which are the backbone of the Indonesian economy, must be legalized so that they move up a class in improving the economic welfare of the people. To make this happen, government leadership through the empowerment function by creating PIRT for Micro Enterprises. As an initial stage, Micro Businesses must register their Business Identification Number (NIB) to increase consumer confidence and facilitate business transactions. The aim of PkM is to increase the legality of Micro Businesses in Rancatungku village in the culinary, grocery and service sectors through assistance with NIB registration. The PkM implementation method is a lecture to refresh partners about the benefits of NIB in capital, legal strength, increased production and marketing. Meanwhile, for assistance with NIB registration via Online Single Submissions (OSS), a question and answer method is used which is guided by the head of the UMBandung IPR Study Center and accompanied by the PkM head, students and village government representatives through good collaboration by dividing tasks and providing supporting infrastructure for laptops, cellphones and printers. The results of the assistance have resulted in the successful issuance of four NIB certificates for Micro Business actors in the culinary and grocery sectors. It is hoped that having an NIB certificate will motivate them to move up to a higher level in the trade and entrepreneurship sectors. The ease of implementing OSS in licensing services has encouraged other sectors such as BUMDES and student businesses to be registered with NIB.
Estimation Of The Shelf Life Of Mackerel Tuna Sausage With The Addition Of Basil Leaf Extract Using The Aslt Method Ilyas Ilyas Juliansyah; Mae Amelianawati; Saepul Adnan
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 13 No 1 (2026)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v13i1.11360

Abstract

Purpose: This study aimed to estimate the shelf life of mackerel tuna sausage (Euthynnus affinis) supplemented with basil leaf extract (Ocimum basilicum L.) using the Accelerated Shelf Life Test (ASLT) method with the Arrhenius approach based on protein content and sensory quality parameters. Methodology: The product was stored at -15°C, 5°C, 25°C, and 35°C for 15 days with observations conducted every 3 days. Protein content was determined using the Kjeldahl method, while sensory quality was evaluated through hedonic testing. Data were analyzed using zero-order and first-order kinetic models and subsequently processed using the Arrhenius equation to estimate product shelf life. Results: The results indicated that increasing storage temperature accelerated the decline in protein content and sensory quality of mackerel tuna sausage, whereas lower temperatures were more effective in preserving product quality. Findings: Storage temperature significantly influenced the deterioration rate of the product, with higher temperatures causing a faster reduction in product quality. Novelty: The novelty of this study lies in the application of basil leaf extract as a natural antioxidant in mackerel tuna sausage and the simultaneous use of protein and sensory parameters in shelf-life prediction through the ASLT-Arrhenius approach. Originality: The originality of this research is demonstrated by the combination of basil leaf extract and vacuum packaging, which effectively slowed product deterioration during storage. Conclusion: The estimated shelf life of mackerel tuna sausage supplemented with basil leaf extract was 43 days at -15°C and 35 days at 5°C, indicating that low-temperature storage is recommended to maintain product quality and extend shelf life. Paper Type: Experimental research article.
Co-Authors Abin Suarsa Arief Yunan Desinta Agustina Nindi Dina Sudjana Eni Kusumawati Erfan Erfiansyah Esty Faatinisa Hilmiah Anandari Ladysta Ilyas Ilyas Juliansyah Intan Primasari Khaerani Arum Kanti Lia Amalia Mae Amelianawati Reren Supriatna Rizky Dwi Larasati Sugiartiningsih Sugiartiningsih Suparjiman Suparjiman ulfa yuniati Zahra Putri Aulia