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All Journal Journal of Management and Bussines (JOMB) Altifani Journal: International Journal of Community Engagement KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Saepul Adnan
Universitas Muhammadiyah Bandung
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemasaran Digital melalui Instagram dalam Meningkatkan Online Engagement Intan Primasarii; Ulfa Yuniati; Saepul Adnan
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.4673

Abstract

Penelitian ini untuk menganalisis efektivitas pemasaran digital melalui Instagram dalam meningkatkan Online Engagement pada akun instagram Rotiyu. Penelitian ini merupakan penelitian survei etnografi yang dilakukan secara online. Penelitian dilakukan pada akun @rotiyu yang memanfaatkan media sosial Instagram untuk media promosi digital. Data yang digunakan dalam studi ini meliputi data primer dan sekunder. Data primer dikumpulkan dengan cara penyebaran kuesioner dan pelaksanaan observasi mekanik. Sedangkan data sekunder dikumpulkan dengan menggunakan studi kepustakaan yang memanfaatkan data dari artikel yang terpublikasi yang sesuai dengan tujuan pelaksanaan studi ini. Penelitian ini dilaksanakan dengan mengikuti pendekatan etnografi virtual serta pengkajian media siber untuk mengetahui pemasaran digital melalui Instagram dalam meningkatkan online engagement. Pada hasil penelitian, peneliti membuat kategorisasi agar lebih mudah dalam memaparkan temuan-temuan di lapangan baik melalui wawancara maupun data pengamatan di media sosial. Kata kunci : Instagram, Netnografi, Online Engagement
Pemberdayaan Guru Pos PAUD JUARA Melalui Psikoedukasi Berbasis Teori Ekologi untuk Peningkatan Kesehatan Mental dan Pemenuhan Hak-Hak Anak Usia Dini Esty Faatinisa; Mae Amelianawati; Saepul Adnan; Zahra Putri Aulia; Desinta Agustina Nindi
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8433

Abstract

Improving teachers' competence in supporting mental health and early childhood rights is a crucial issue in the modern era. This service research aims to improve teacher competence through psychoeducation based on Ecological Theory at the Juara PAUD Post in the city of Bandung. This service program starts from planning that contains problem identification, then implementation. Based on the theory of Ecology, this program is not only given to teachers but also to parents as a microsystem of children. These findings indicate that psychoeducational interventions are effective in providing teachers and parents with a new understanding of the importance of children's mental health and rights, as well as equipping them with practical strategies to apply in the learning environment and parenting implementation. The implication of this study is the importance of integrating aspects of educational psychology into early childhood teacher training programs, encouraging active collaboration between teachers and parents, and making schools part of a supportive ecosystem for children's growth and development.
Assistance with Business License Number Registration for Potential Village SME to Upgrade Sugiartiningsih Sugiartiningsih; Rizky Dwi Larasati; Suparjiman Suparjiman; Arief Yunan; Saepul Adnan; Abin Suarsa; Erfan Erfiansyah; Eni Kusumawati; Reren Supriatna; Khaerani Arum Kanti; Hilmiah Anandari Ladysta
Altifani Journal: International Journal of Community Engagement Vol 4, No 2 (2024): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v4i2.8251

Abstract

Micro businesses, which are the backbone of the Indonesian economy, must be legalized so that they move up a class in improving the economic welfare of the people. To make this happen, government leadership through the empowerment function by creating PIRT for Micro Enterprises. As an initial stage, Micro Businesses must register their Business Identification Number (NIB) to increase consumer confidence and facilitate business transactions. The aim of PkM is to increase the legality of Micro Businesses in Rancatungku village in the culinary, grocery and service sectors through assistance with NIB registration. The PkM implementation method is a lecture to refresh partners about the benefits of NIB in capital, legal strength, increased production and marketing. Meanwhile, for assistance with NIB registration via Online Single Submissions (OSS), a question and answer method is used which is guided by the head of the UMBandung IPR Study Center and accompanied by the PkM head, students and village government representatives through good collaboration by dividing tasks and providing supporting infrastructure for laptops, cellphones and printers. The results of the assistance have resulted in the successful issuance of four NIB certificates for Micro Business actors in the culinary and grocery sectors. It is hoped that having an NIB certificate will motivate them to move up to a higher level in the trade and entrepreneurship sectors. The ease of implementing OSS in licensing services has encouraged other sectors such as BUMDES and student businesses to be registered with NIB.
Co-Authors Abin Suarsa Arief Yunan Desinta Agustina Nindi Dina Sudjana Eni Kusumawati Erfan Erfiansyah Esty Faatinisa Hilmiah Anandari Ladysta Intan Primasari Khaerani Arum Kanti Lia Amalia Mae Amelianawati Reren Supriatna Rizky Dwi Larasati Sugiartiningsih Sugiartiningsih Suparjiman Suparjiman ulfa yuniati Zahra Putri Aulia