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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Bisnis, Manajemen, dan Ekonomi Proceeding Applied Business and Engineering Conference
Yulinda Tarigan
Politeknik Negeri Batam
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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
THE EFFECT OF CUSTOMER SATISFACTION ON INTEREST BUY ONLINE ON WEBSITE LAZADA Nurul Atika; Morgan kindler; Zainal Abidin Tarigan; Yulinda Tarigan
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.096 KB) | DOI: 10.30871/jaba.v4i1.1548

Abstract

This study aims to examine the effect of customer satisfaction on online purchase intention on the website Lazada. This study used 200 respondents taken from students of Business Management at the Politeknik Negeri Batam and Universitas Internasional Batam. The type of data used in this study is the interval scale. Moreover, the scaling method used in the instrument of Likert scale with 5 rating categories. Data processing techniques in this study using Spss software program 17. The results of this study is shows the customer satisfaction (role, social, best deal, product information, monetary saving, convenience and perceived ease of use) has an influence on online purchase intention. For further research is expected to increase the number of samples, change the sample or add research variables.
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: A CASE STUDY ON PASSENGER FERRY ROUTE BATAM-TANJUNG PINANG Yulinda Tarigan; Putri Malva Ulimaz
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 2 (2020): Journal of Applied Business Administration - September 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v4i2.2103

Abstract

The purpose of this study is to aimed the effect of service quality, and price have positive effect to customer satisfaction. In addition service quality is measured by five dimensions: tangible, reliability, responsiveness, assurance, empathy, while price is measured by using the fairness indicator of ship ticket price, fair pricing policy, ethical ticket pricing policy, acceptable ticket pricing policy. This study use quesionnaire which is five likert scale. Furthermore, this study used samplingmethod moreover, this study used random samplig technique, Analyzer used is liniear regression analysis and f-test. The results of this study found that service quality has a a positive influence on customer satisfaction, Price has a positive effect on customer satisfaction. This study are used the ferry passenger population of Batam-Tanjung Pinang route, Subsequent research is expected to increase the population becomes more widespread, such as passengers ferry Batam-Tanjung Pinang route and Batam-Tanjung Uban route, and add new variables such as punctuality.
ANALISIS PENGARUH BUSINESS ADMINISTRATION COMPETITION (BAC) TERHADAP MOTIVASI BELAJAR, KECERDASAN EMOSIONAL DAN PENINGKATAN KOMPETENSI MAHASISWA YANG BERDAYA SAING GLOBAL Fandy Bestario Harlan; Yulinda Tarigan
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.2605

Abstract

This study aims to determine the effect of Business Administration Competition on student learning motivation, emotional intelligence and increasing competence of students' global competitiveness. The variables of this research are the BAC Competition (X1), learning motivation (Y1), emotional intelligence (Y2) and increasing competence of students' global competitiveness (Y3). This study used a quantitative approach using a sample of students in Business Administration study program who had participated in BAC competitions at both Polibatam and National levels. Data processing techniques in this study used SPSS 20 software. The population in this study were all students who participated in BAC which consisted of Secretarial competition, Meeting design competition, MC competition, Business presentation competition, Web design competition, Business data processing competition and Business plan. . The sample size of 28 students was determined by purposive sampling technique. Data collection was carried out by means of questionnaires and observation. Data analysis was performed using descriptive analysis and simple linear regression. The results of this study concluded that there is an effect of the BAC Competition on each variable of learning motivation, emotional intelligence and increasing competence of students' global competitiveness.
Analysis of the Influence of Product Knowledge, Attitude, and Halal Certification on Purchase Intention in Halal Food Products Yulinda Tarigan; Vivian Aldama Z
Journal of Applied Business Administration Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5381

Abstract

This research aims to determine the effect of product knowledge, attitude and halal certification on purchase intention in halal food products at five universities in Batam City. This research uses a quantitative approach, descriptive statistical data analysis techniques and multiple linear regression analysis. The sample in this research amounted to 370 respondents. Data collection techniques in this research using a questionnaire through google form. The population in this research were business management students from five universities in Batam city with a sample of 370 respondents. The results of this research indicate that product knowledge has a positive and significant effect on purchase intention which can be proven by the value of t count > t table that is 3.779 > 1.99647, attitude has a positive and significant effect on purchase intention with t count 3,527 > t table 1.99647, and halal certification has a positive and significant influence on purchase intention where t count > t table is 3,220 > 1.99647. In addition, the three independent variables of product knowledge, attitude and halal certification have a positive and significant influence simultaneously on purchase intention where the value of Fcount 46.109 > Ftable 2,63.
Co-Authors Afifah Syahmaini Siregar Atiqotun Nisa Danu Adisaputra Fandy Bestario Harlan Morgan kindler Nurul Atika Putri Malva Ulimaz Rozzyana Rozzyana Vivian Aldama Z Zainal Abidin Tarigan