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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Terapan Manajemen dan Bisnis Jurnal Kajian Pariwisata "Indonesian Journal of Devotion and Empowerment (IJDE) "
Made Virma Permana
Gedung E Fakultas Ekonomi USM, Jln Arteri Soekarno-Hatta, Semarang.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences Other

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PENINGKATAN KEPUASAN PELANGGAN MELALUI KUALITAS PRODUK DAN KUALITAS LAYANAN Permana, Made Virma
Jurnal Dinamika Manajemen Vol 4, No 2 (2013): September 2013 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i2.2756

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas desain, inovasi produk, kompetensi sosial, kompetensi teknis, kualitas produk, kualitas layanan terhadap kepuasan pelanggan dengan mengembangkan sebuah model penelitian dan 6 hipotesis yang diajukan dalam penelitian ini. Jumlah sampel dalam penelitian ini adalah 150 responden, yaitu pengguna kendaraan Toyota di Semarang. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dari software AMOS 16.0 dalam model dan pengkajian hipotesis. Berdasarkan hasil analisis data, dapat disimpulkan bahwa model tersebut dapat diterima dengan baik dan selanjutnya hasil penelitian ini memberikan implikasi teoritis bahwa pengaruh variabel kualitas desain, variabel inovasi produk, variabel kompetensi sosial, variabel kompetensi teknis, variabel kualitas produk, variabel kualitas layanan terhadap variabel kepuasan konsumen adalah positif dan signifikan. Variabel yang dominan berpengaruh terhadap kualitas produk adalah kualitas desain, dan terhadap kualitas layanan adalah kompetensi sosial, sedangkan terhadap kepuasan pelanggan adalah kualitas layanan. The aim of this research is to analyze the effect of design quality, product innovation, social competence, technical competence, product quality, service quality to customer satisfaction by developing a research model and proposing six hypotheses. The numbers of samples were 150 respondents. They are the users of Toyota vehicles in Semarang. The technique for analizing the data is Structural Equation Modeling (SEM) from 16.0 AMOS. Based on the results of data analysis, it can be concluded that the model can be well accepted. The results of this study also provide a theoretical implication; it is the influence of design quality variable, product innovation variable, social competence variable, technical competence variable, products quality variable, service quality variable to the variable of consumers satisfaction is positive and significant. The variable that dominantly influences the product quality is design quality and the variable that dominantly influences the service quality is social competence. Finally, service quality becomes the dominant variable that influences customer satisfaction.
Peningkatan Kepuasan Pelanggan melalui Kualitas Produk dan Kualitas Layanan Permana, Made Virma
JDM (Jurnal Dinamika Manajemen) Vol 4, No 2 (2013): September 2013 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i2.2756

Abstract

The aim of this research is to analyze the effect of design quality, product innovation, social competence, technical competence, product quality, service quality to customer satisfaction by developing a research model and proposing six hypotheses. The numbers of samples were 150 respondents. They are the users of Toyota vehicles in Semarang. The technique for analizing the data is Structural Equation Modeling (SEM) from 16.0 AMOS. Based on the results of data analysis, it can be concluded that the model can be well accepted. The results of this study also provide a theoretical implication; it is the influence of design quality variable, product innovation variable, social competence variable, technical competence variable, products quality variable, service quality variable to the variable of consumers satisfaction is positive and significant. The variable that dominantly influences the product quality is design quality and the variable that dominantly influences the service quality is social competence. Finally, service quality becomes the dominant variable that influences customer satisfaction.
Role of Service Quality, Price Perception, Brand Image, and Information Technology Involvement in Banking Product Purchase Decisions Prananta, Widya; Hapsoro, Bayu Bagas; Permana, Made Virma
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.28936

Abstract

The decision to buy savings products at BRI is interesting to be raised in the research because, on the one hand, BRI is a bank that has a network of work units in remote areas of Indonesia so that it can serve the wider community, on the one hand, there are still many customers who complain about its services to BRI. This paper address the role of service quality, price perception, brand image, and purchase decision to banking products moderated by Information Technology. Data is collected through a questionnaire survey. This study employs purposive sampling to obtain respondents (n = 110), with the criteria, customers of the Britama account holder. Data analysis using SEM (Structural Equation Modeling) to get research results. Based on the results of confirmatory analysis and hypothesis testing, there is a strong relationship between the independent variables tested on the Purchase Decision of Britama Savings Products at BRI. Meanwhile, Information Technology moderated service quality shows a strong relationship. Price Perception with Information Technology moderation shows a weak relationship. Information Technology moderated Brand Image has no relationship with the purchase decision.
Continuance Usage E-Wallet: Menguji Pengaruh Perceived Ease of Use, Perceived Security, dan Trust Wiratama, Bayu; Permana, Made Virma; Wahyono, Wahyono; Wijaya, Angga Pandu
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 11, No 1 (2025): Volume 11 Number 1 (2025)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v11i1.7356

Abstract

Penelitian ini bertujuan untuk menguji pengaruh perceived security dan perceived ease of use terhadap continuance usage e-wallet melalui trust. Penelitian ini dilandasi oleh ketatnya persaingan yang semakin antara e-wallet dan layanan mobile banking, serta masih terbatasnya pemahaman mengenai beberapa faktor yang mendorong pemanfaatan ulang e-wallet. Penelitian ini mempergunakan pendekatan kuantitatif untuk menguji pengaruh antar variabel serta jenis penelitian kausal. Data dikumpulkan melalui survei terhadap 184 responden yang merupakan pengguna aktif e-wallet. Analisis data mempergunakan teknik Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian membuktikan bahwa perceived ease of use memiliki pengaruh signifikan terhadap continuance usage baik secara langsung maupun tidak melalui trust. Sementara itu, perceived security hanya berpengaruh langsung terhadap continuance usage, namun tidak berpengaruh terhadap trust. Temuan riset ini mempunyai implikasi bahwa kemudahan penggunaan tidak hanya meningkatkan penggunaan ulang, tetapi juga berperan penting dalam membangun kepercayaan terhadap e-wallet. Hasil penelitian ini mengindikasikan perceived security tidak membentuk trust, sehingga mengindikasikan perilaku penggunaan e-wallet hanya dipergunakan pada transaksi dengan jumlah nilai yang terbatas. Penelitian ini mengindikasikan bahwa penyedia layanan e-wallet disarankan untuk mengutamakan pada penyederhanaan fitur dan peningkatan pengalaman pengguna.
Peningkatan Kepuasan Pelanggan melalui Kualitas Produk dan Kualitas Layanan Permana, Made Virma
JDM (Jurnal Dinamika Manajemen) Vol 4, No 2 (2013): September 2013
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i2.2756

Abstract

The aim of this research is to analyze the effect of design quality, product innovation, social competence, technical competence, product quality, service quality to customer satisfaction by developing a research model and proposing six hypotheses. The numbers of samples were 150 respondents. They are the users of Toyota vehicles in Semarang. The technique for analizing the data is Structural Equation Modeling (SEM) from 16.0 AMOS. Based on the results of data analysis, it can be concluded that the model can be well accepted. The results of this study also provide a theoretical implication; it is the influence of design quality variable, product innovation variable, social competence variable, technical competence variable, products quality variable, service quality variable to the variable of consumers satisfaction is positive and significant. The variable that dominantly influences the product quality is design quality and the variable that dominantly influences the service quality is social competence. Finally, service quality becomes the dominant variable that influences customer satisfaction.
Pengaruh Pengalaman Wisata Gastronomi Terhadap Kepuasan dan Well-Being Wisatawan Wijaya, Angga Pandu; Soleha, Euis; Sutrasmawati, Endang; Wahyono, Wahyono; Permana, Made Virma
Jurnal Ilmiah Ilmu Pariwisata Vol 7 No 2 (2025): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/1gh32929

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman gastronomi terhadap kepuasan dan well-being wisatawan. Masih belum banyak penelitian yang membahas aspek psikologis wisatawan pada bidang gastronomi, sehingga memerlukan riset yang lebih lanjut. Aspek psikologis merupakan hal yang penting karena mempunyai implikasi pada loyalitas destinasi. Penelitian ini mempergunakan pendekatan kuantitatif kuantitatif dengan jenis penelitian kausal. Penelitian ini mempergunakan teknik teknik purposive sampling dengan kriteria responden yang pernah melakukan wisata gastronomi. Jumlah minimal sampel dihitung menggunakan rumus Cochran, dengan tingkat kesalahan sebesar 5% dan proporsi populasi sebesar 24%, maka penelitian ini mempergunakan sampel sebanyak 281 responden. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa pengalaman gastronomi berpengaruh signifikan terhadap well-being wisatawan, baik secara langsung maupun tidak langsung melalui kepuasan wisatawan. Temuan ini menegaskan pentingnya aspek kuliner dalam membentuk pengalaman wisata yang berkesan dan berimplikasi pada aspek kebahagiaan wisatawan. Implikasi penelitian ini mendorong pelaku industri pariwisata, khususnya sektor kuliner dan F&B, untuk mengembangkan pengalaman gastronomi kepada wisatawan melalui cita rasa yang autentik.
Building Soft Skills for Village Officials: A Simulation-Based Public Speaking Training Approach Rachmawati, Alifa Rizqia; S. Martono; Wartini, Sri; Permana, Made Virma; Sutrasmawati, Endang
Indonesian Journal of Devotion and Empowerment Vol. 1 No. 1 (2025): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i1.32770

Abstract

The regional autonomy program grants greater authority to local governments to manage their potential, improve public services, and encourage community participation. Ensuring public services are efficient and community-oriented poses distinct difficulties for village officials. Village officials’ service quality is significantly influenced by their competency. A lack of public speaking proficiency among village officials can obstruct effective message delivery and weaken public participation. This community service initiative aims to enhance the soft skills of village officials through public speaking training based on simulation method. This method enables participants to simulate situations similar to real-life conditions, enhancing comprehension, memory, and hands-on skills. The training combines oral teaching with hands-on practice, which is considered effective for experience-based learning. Training evaluation results indicate an improvement in participants’ understanding and skills related to fundamental public speaking techniques. The findings from this activity also emphasize the importance of training designs that are adaptive to participants’ needs, including the necessity for longer allocated time for simulation sessions and the use  of additional learning media such as representative public speaking practice videos. The sustainability of the program will be strengthened through additional competency training fit with field needs and involving Karang Taruna to form an inclusive and participatory public communication ecosystem from an early age.
Co-Authors Alifa Rizqia Rachmawati, Alifa Rizqia Angga Pandu Wijaya, Angga Pandu Bayu Bagas Hapsoro, Bayu Bagas Bayu Wiratama, Bayu Endang Sutrasmawati Prananta, Widya S. Martono Soleha, Euis Sri Wartini Wahyono Wahyono