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All Journal Jurnal Bisnis Kompetitif Jurnal Pengabdian Kompetitif
Yogie Rahmat
STIE RIAU
Social Sciences

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EDUKASI PASAR MODAL KOLABORATIF: STRATEGI PENINGKATAN LITERASI KEUANGAN DAN MINAT INVESTASI RASIONAL PADA GENERASI MILENIAL Saiful Anuar; Hasanul Bishry; Hendrayani Hendrayani; Iskandar Iskandar; Yogie Rahmat; Herispon Herispon; Rizqi Fakhri; Defi Warman
Jurnal Pengabdian Kompetitif Vol. 5 No. 1 (2026): Jurnal Pengabdian Kompetitif (JPK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v5i1.2806

Abstract

This community service activity aims to enhance capital market financial literacy and rational investment interest among the millennial generation through a campus-industry collaborative education model. The program was conducted as a hands-on workshop using the lesson study approach (Plan-Do-See), involving 120 STIE Riau students and Korean Investment & Securities Indonesia (IKISI). Data collection employed pre-test and post-test, participant observation, and in-depth interviews. Results show significant improvement in understanding of capital market concepts (from 32% to 84%), fundamental analysis skills (from 18% to 72%), and use of digital platforms (from 24% to 76%). Academic-practitioner collaboration successfully built self-confidence and rational investment intention. This program recommends the development of tiered training, formation of investment learning communities, and integration of practical materials into the curriculum to sustain youth financial literacy improvement.
DAMPAK REKRUTMEN SISTEM EMPLOYEE REFERRAL DALAM MEMBANGUN LOYALITAS KARYAWAN BARU DI SEKTOR PERBANKAN Mulyadi Maswir; Iskandar Iskandar; Yogie Rahmat
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2952

Abstract

The high employee turnover rate among new employees in the first year of employment is one of the critical challenges of human resource management today. This study aims to empirically test the impact of the Employee Referral program (internal recommendation) on the loyalty of new employees in the banking sector. Using a causal associative quantitative approach, data were collected through a Likert-scale structured questionnaire from 60 respondents who were new employees from the referral recruitment channel. The sampling technique used was purposive sampling, and the data were analyzed using a simple linear regression method assisted by SPSS software. The results of the hypothesis testing (t-test) showed that the Employee Referral program had a positive and significant effect on the loyalty of new employees. The results of the coefficient of determination analysis (R2) confirmed that this internal recommendation program contributed 41.5% to the variation in loyalty of new employees. These findings theoretically support the concepts of Realistic Job Preview Theory and Social Exchange Theory, where the accuracy of pre-employment information and positive moral burden can accelerate adaptation while building affective commitment. Practically, this study recommends that HR formalize the referral system digitally while maintaining selection objectivity to secure loyalty from the initial recruitment stage
Co-Authors Anuar, Saiful Defi Warman hasanul bishry Hendrayani Hendrayani Herispon Herispon Iskandar Iskandar Mulyadi Maswir Rizqi Fakhri