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Pemanfaatan Digital Marketing Guna Meningkatkan Daya Saing Produk Usaha Mikro Pasca Pandemi Covid-19 Di Desa Tarai Bangun, Kampar, Riau Herispon, Herispon; Anuar, Saiful; Iskandar, Iskandar
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 2 No. 2 (2023): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v2i2.457

Abstract

The 1st edition of PKM Efficiency Digital Marketing activities was carried out in October 2020, and the 2nd Edition of PKM Utilization of Digital Marketing activities was carried out in February 2023, with the target still being home, micro and small businesses in Tarai Bangun Village, Tambang, Kampar, who continue to struggle, and reach to be able to increase the competitiveness of products post-pandemic covid 19 by utilizing developments in internet technology within the frame of digital marketing (digital marketing). The fact has spoken that digital marketing is a must to choose, if you want to expand your marketing area and keep your business going. The real benefit of digital marketing is the opportunity for penetration and wider market reach. So digital marketing is very possible to be done by home, micro and small businesses, especially in Tarai Bangun Village, Tambang, Kampar, Riau
The Efficiency of Human Resources Management Sharia Hotel in Riau Province Saib, Khaidir; Mardan, Jhonny Ardan; Anuar, Saiful
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

At this time technological developments have a major influence on the development of tourism. This development was also followed by the development of hotel business in Riau Indonesia. Almost all cities are built by hotels, both big cities and small cities build one-star hotels to five-star hotels. The hotel business provides a fairly high profit, so that it can affect the income of the state and the surrounding community. But unfortunately, in order to increase hotel revenue, some hotels ignore the conditions for hotel visitors. Many hotels allow unmarried couples to spend the night. It is not surprising that many people say that hotels are places for immorality, gambling, liquor and drugs. In this case, providing opportunities for hoteliers to build hotels based on sharia. Methodology This research uses qualitative methods. Qualitative research is research that is used to study the state of natural objects, where the researcher is the main instrument. The purpose of qualitative research is to describe a phenomenon as deeply as possible by collecting the deepest data, which shows the importance of depth and detail of the data studied. Conclusion of this research is that 1. The employee recruitment process at the Riau sharia hotel chooses to use a closed method by prioritizing moral values (attitudes) and employee honesty. 2. Sharia hotel human resources in Riau Province have efficiency to improve employee performance. 3. that sharia hotels in Riau Province have the ability to improve employee discipline. 4. that the Syariah Hotel in Riau has conducted education and training. Training and development programs are one of the important activities that organizations invest in human resources
Pelatihan Pembuatan Sabun Cuci Piring Bagi Suku Sakai di Desa Libo Jaya Siak Riau Herispon, Herispon; Harwina, Yulia; Hendrayani, Hendrayani; Fachri, Rizqi; Yapentra, Arhipen; Anuar, Saiful; Kurniawan, Tengku Reza; Rofidah, Siti
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 1 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i1.789

Abstract

Using the activity "training in making liquid dishwashing soap for women from the Sakai tribe in Libo Jaya Village, Kandis Siak, Riau with the aim of being able to use it themselves or sell it to support the family economy by making the best use of their free time filled with activities that are useful and have economic value" as part of the community service (PKM) program. The ladies of the Sakai tribe were the target of Community Service Activities (PKM) on July 26, 2023, pertaining to "Dish Washing Soap Making". The purpose of organizing this PKM is to encourage Sakai tribal women, disseminate information on the production of liquid dishwashing soap, and discuss ways to raise the economic standing of the family
Pengelola Usaha Ayam Petelur Sebagai Upaya Pengembangan Bumdes Desa Talang Sei Limau Kecamatan Rakit Kulim Kabupaten Indragiri Hulu Iskandar, Iskandar; Yapentra, Arhipen; Anuar, Saiful; Mardan, J. Ardan; Dzikra, Faira Medina; Aqsa, Muh. Ali
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 6 (2024): Agustus
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i6.1158

Abstract

Usaha Kecil dan Menengah (UKM) merupakan salah satu pilar kekuatan ekonomi masyarakat, baik dalam menyediakan sarana produksi, tenaga kerja maupun rantai pemasarannya. Namun demikian tidak sedikit UKM harus gagal ditengah jalan ataupun tidak mampu berkembangan, kondisi ini juga terjadi pada BUMDes Talang Sei Limau. Tujuan pelaksanaan program ini adalah peningkatan kapasitas usaha baik dari aspek produksi maupun aspek manajemen. Metode yang akan digunakan dalam mengatasi permasalahan dan mencapai tujuan adalah dengan memberikan pelatihan dan bimbingan secara langsung. Semua kegiatan dilakukan bersama oleh pengelola dengan dibimbing oleh tim pelaksana. Hasil kegiatan adalah : (1) Dimilikinya pemahaman dan kemampuan BUMDes dalam melakukan perencanaan usaha; (2) Dimilikinya kemampuan dalam melakukan efektifitas dan efisiensi usaha; (3) Dipahaminya pentingnya kebersihan dan sanitasi kandang; dan (4) Meningkatnya kesehatan ayam, produksi telur dan pendapatan peternak. Kesimpulan dari hasil pelaksanaan program adalah usaha ternak ayam ras petelur BUMDes Talang Sei Limau mengalami peningkatan produksi sebesar 15% dan peningkatan efisiensi usaha 12% sebagai dampak dari perbaikan aspek produksi dan manajemen usaha.
THE INFLUENCE OF WORK DISCIPLINE AND OCCUPATIONAL HEALTH SAFETY (K3) ON EMPLOYEE PERFORMANCE AT PT XYZ PEKANBARU Anuar, Saiful; Mardan, Jhonni Ardan; Dzikra, Faira Medina; Nefrida, Nefrida; Muin, Mulyani Rody
PENANOMICS: International Journal of Economics Vol. 3 No. 1 (2024): April
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v3i1.164

Abstract

The quality of human resources is the main asset in company development, where work discipline and occupational health and safety (K3) are important factors that influence employee performance. This research aims to analyze the influence of work discipline and K3 on employee performance at PT XYZ Pekanbaru. The research method uses a quantitative approach with a questionnaire survey of 89 employees selected using probability sampling techniques. The results of the regression analysis show that work discipline and K3 have a significant influence on employee performance both partially and simultaneously, with a contribution of 73.3% to employee performance.
The Pressure of the Covid 19 Pandemic, Digitalization, and the Classic Problems of MSMEs in Indonesia Herispon, Herispon; Anuar, Saiful
ADPEBI International Journal of Business and Social Science Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i1.531

Abstract

This paper attempts to investigate the relationship between the COVID-19 pandemic and the digitalization of Micro, Small and Medium Enterprises (MSMEs), which is still widely discussed in various studies to date in the national economy. Using the method of literature study and descriptive analysis of the data collected. So in this study it can be shown that the covid 19 pandemic has relevance to accelerating the digitization of MSMEs, on the other hand MSMEs have difficulty getting away from problems with capital, location and place of business, business management, inconsistent behavior of MSMEs, marketing and target consumers, massive product innovation, scope simple thinking of MSMEs. The conclusion of the Covid 19 pandemic has accelerated the process of adopting digitalization or online services for MSMEs, so digitalization is crucial, especially during the pandemic
Dampak Ekonomi dari Penanaman Mangrove terhadap Masyarakat Pesisir: Solusi Berkelanjutan Iskandar, Iskandar; Anuar, Saiful; Mardan, Jhonny Ardan; Dzikra, Faira Medina; Fachri, Rizqi; Risman, Risman
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 1 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i1.1015

Abstract

The potential of mangrove forests in Teluk Lecah Village has yet to be optimized and managed properly. One of the optimization of mangrove forests is that they can be used as a source of environmental conservation and prevent coastal abrasion for the local community. The purpose of this community service is to provide knowledge to the community about the benefits of mangrove forests as environmental preservation and provide economic impacts for the community. The method of implementing the service includes preparation, input, process, output. The process of activities carried out includes socialization of activities, mentoring, and mangrove planting. This service activity was attended by 21 participants from the surrounding community, Teluk Lecah Village, Rupat District, Bengkalis Regency. Mangrove forests in the environment around the community provide many benefits. The benefits of mangrove forests can be as carbon sinks and storage, food ingredients, prevent abrasion, as ecotourism, and have an impact on the community's economy. The utilization of mangrove forests presented by the speaker is used as basic knowledge for the surrounding community. The next activity is planting mangroves as a form of preventing abrasion disasters in the surrounding environment. The community service activities carried out ran smoothly.ABSTRAKPotensi hutan mangrove yang ada di Desa Teluk Lecah hingga saat ini masih belum dioptimalkan dan dikelola dengan baik. Satu di antara pengoptimalan hutan bakau adalah dapat digunakan sebagai sumber pelestarian lingkungan hidup dan mencegah abrasi pantai bagi masyarakat setempat. Tujuan pengabdian kepada masyarakat ini yaitu memberikan pengetahuan kepada masyarakat mengenai kebermanfaatan hutan mangrove sebagai pelestarian lingkungan hidup dan memberikan dampak ekonomi bagi masyarakat. Metode pelaksanaan pengabdian meliputi persiapan, input, proses, output. Proses kegiatan yang dilaksanakan meliputi sosialisasi kegiatan, pendampingan, dan penanaman mangrove. Kegiatan pengabdian ini dihadiri oleh 21 peserta dari masyarakat sekitar, Desa Teluk Lecah, Kecamatan Rupat, Kabupaten Bengkalis. Hutan mangrove yang berada di lingkungan sekitar masyarakat memberikan banyak manfaat. Manfaat hutan bakau bisa sebagai penyerap dan penyimpan karbon, bahan makanan, mencegah abrasi, sebagai ekowisata, dan memberikan dampak terhadap ekonomi masyarakat. Pemanfaatan hutan mangrove yang dipaparkan pemateri dijadikan pengetahuan dasar bagi masyarakat sekitar. Kegiatan selanjutnya penanaman mangrove sebagai bentuk pencegahan bencana abrasi di lingkungan sekitar. Kegiatan pengabdian yang dilaksanakan berjalan dengan lancar.
Studi Tiru dan Pembinaan UMKM di Kuala Lumpur Malaysia Bersama Koperasi Unit Desa Bangun Bonai Lestari Anuar, Saiful; Iskandar, Iskandar; Yapentra, Arhipen; Aqsa, Muh. Ali; Bishry, Hasanul; Kurniawan, Teuku Reza; Fakhri, Rizqi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 2 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i2.1464

Abstract

This study aims to examine and identify the impact of the study program and coaching conducted by STIE Riau in collaboration with the Bangun Bonai Lestari Village Cooperative Unit in Kuala Lumpur, Malaysia. This program focuses on the development of Micro, Small, and Medium Enterprises (MSMEs) based on the coaching model that has been implemented in Kuala Lumpur. This study uses a qualitative approach with interviews and observations as data collection methods. The results of the study indicate that the study program and coaching of MSMEs has succeeded in increasing the capacity of local entrepreneurs in terms of managerial and technology utilization. In addition, this cross-country collaboration also shows the importance of support from cooperatives in optimizing the potential of MSMEs. This study suggests that similar programs be expanded with an emphasis on digital marketing aspects and better financial management.ABSTRAKPenelitian ini bertujuan untuk mengkaji dan mengidentifikasi dampak dari program studi tiru dan pembinaan yang dilakukan oleh STIE Riau bekerja sama dengan Koperasi Unit Desa Bangun Bonai Lestari di Kuala Lumpur, Malaysia. Program ini difokuskan pada pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) dengan berbasis pada model pembinaan yang sudah diterapkan di Kuala Lumpur. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara dan observasi sebagai metode pengumpulan data. Hasil penelitian menunjukkan bahwa program studi tiru dan pembinaan UMKM berhasil meningkatkan kapasitas pengusaha lokal dalam hal manajerial dan pemanfaatan teknologi. Selain itu, kerjasama lintas negara ini juga menunjukkan pentingnya dukungan dari koperasi dalam mengoptimalkan potensi UMKM. Penelitian ini menyarankan agar program serupa diperluas dengan penekanan pada aspek pemasaran digital dan pengelolaan keuangan yang lebih baik.
Enhancing Employee Loyalty Through Work Environment and Social Support with the Mediating Role of Engagement Alhempi, R. Rudi; Anuar, Saiful; Elfina, Rini; Shaddiq, Syahrial
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3203

Abstract

This study aims to explore the influence of organizational culture, work environment, and social support on employee loyalty, with employee engagement as a mediating variable. This study uses a quantitative approach with a causal design. Data were collected from 50 employees of PT. XYZ Kerinci through a structured questionnaire, carefully designed to measure employee perceptions of the work environment, organizational socio-cultural support, and engagement. The analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS). The results of the study found that organizational culture and work environment significantly affect employee loyalty through employee engagement, while social support does not show a direct, weak and insignificant effect. Organizational culture with the highest significant value emphasizes the importance of a supportive and value-oriented culture in increasing loyalty, so that good organizational culture and work environment play an important role in increasing employee loyalty through employee engagement. This study provides recommendations for management in designing human resource management strategies that focus on increasing engagement as the key to employee loyalty.
Jula-Jula as a Model of Shariah-Compliant Microfinance: Community Practices in Rural Indonesia Herispon, Herispon; Anuar, Saiful; Jenita, Jenita
Share: Jurnal Ekonomi dan Keuangan Islam Vol. 14 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v14i1.26106

Abstract

This study explores the indigenous Rotating Savings and Credit Association (ROSCA) known as Jula-Jula, as practiced in Tarai Bangun, a rural area in Riau Province, Indonesia. While exhibiting characteristics of global ROSCA models, Jula-Jula is deeply interwoven with the local cultural, social, and religious fabric. Employing a qualitative phenomenological approach involving observations, interviews with ten members and five collectors, and documentation, this research (i) identifies and describes the distinct operational models of Jula-Jula prevalent within the community and (ii) analyzes their economic, financial, and social ramifications through the lens of Islamic finance principles. The findings reveal three primary operational models based on contribution frequency—monthly, weekly, and daily—alongside two structural variations: Jula-Jula No Fee, which emphasizes mutual support without financial charges, and Jula-Jula With Fee, characterized by modest, transparent service fees mutually agreed upon to compensate collectors for logistical efforts. This study underscores the significant role of Jula-Jula in fostering financial inclusion, providing interest-free microfinance opportunities, and enhancing community resilience. These practices are found to be consistent with core Islamic economic tenets, including the prohibition of riba (interest), the promotion of maslahah (benefit), adl (justice), and ta’awun (cooperation). Ultimately, this research contributes to the ongoing discourse on ethical and community-driven financial systems, demonstrating the potential of localized Shariah-compliant models to complement or serve as alternatives to formal financial institutions in underbanked regions.========================================================================================================ABSTRAK - Jula-Jula sebagai Model Keuangan Mikro Syariah berbasis Komunitas di Indonesia. Penelitian ini mengkaji praktik Jula-Jula, sebuah model simpan pinjam bergilir (ROSCA) yang dipratikkan di Desa Tarai Bangun, Kampar, Riau, Indonesia. Sistem keuangan informal ini dikenal secara lokal sebagai Jula-Jula, memiliki kesamaan dengan praktik ROSCA global, namun terintegrasi secara mendalam dengan nilai-nilai budaya, sosial, dan keagamaan masyarakat setempat. Penelitian ini bertujuan untuk (i) mengidentifikasi dan mendeskripsikan model Jula-Jula yang dipraktikkan dalam masyarakat, dan (ii) menganalisis implikasi ekonomi, finansial, dan sosialnya dalam kerangka keuangan Islam. Data untuk penelitian ini dikumpulkan melalui observasi, wawancara, dan dokumentasi terhadap sepuluh anggota dan lima pengelola Jula-Jula dan dianalisis dengan pendekatan fenomenologi kualitatif. Hasil penelitian menunjukkan tiga model operasional—kontribusi bulanan, mingguan, dan harian—dengan dua tipe struktur utama: Jula-Jula Tanpa Biaya yang menekankan dukungan bersama tanpa imbalan keuangan, dan Jula-Jula dengan Biaya, yang menerapkan biaya layanan secara sukarela dan transparan untuk mendukung operasional kolektor. Studi ini menyoroti peran Jula-Jula dalam memperluas inklusi keuangan, menyediakan pembiayaan mikro tanpa riba, serta memperkuat ketahanan masyarakat. Praktik ini selaras dengan prinsip-prinsip ekonomi Islam, seperti larangan riba, penerapan maslahah, keadilan, dan ta’awun (kerja sama). Penelitian ini berkontribusi pada wacana keuangan etis berbasis komunitas, serta menunjukkan bahwa model keuangan lokal yang sesuai syariah dapat melengkapi atau menggantikan institusi formal di wilayah yang belum terjangkau layanan keuangan formal.