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Sukardi
Universitas Muhammadiyah Pontianak
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The Effect Of Service Quality And Price On Purchasing Decisions For Honda Genio Motorbikes At PT Nusantara Surya Sakti In Kubu Raya Fikriansyah Fikriansyah; Sukardi Sukardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8068

Abstract

This study aims to determine whether there is a relationship between quality and price on purchasing decisions. With a data collection strategy using a questionnaire and a sample size of 100 respondents, this study uses an associative methodology. Respondents are consumers who buy Honda Genio Motorbikes aged 17-50 years. The statistical methods used in the analysis include: multiple linear regression, correlation coefficient and determination, simultaneous test (F test), and partial test (t test). The data were linear, normally distributed, and showed no signs of multicollinearity; these findings were confirmed by the standard assumption tests. The variables have a strong relationship with each other, as indicated by the correlation value of 0.842. Based on the coefficient of determination (R2) value, the variables included in this study contributed 71.0% to the purchase decision, while the remaining 29% was influenced by other factors not included in this study. The study shows that service quality and price have a significant influence on purchasing decisions.
The Effect Of Promotion And Location On The Purchase Decision Of Honda New Vario 150 CBS Motorcycle At PT Tunas Dwipa Matra Melawi Regency Ricky Ramadhan; Sukardi Sukardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8069

Abstract

This study aims to identify the effect of promotion and location on the purchase decision of Honda New Vario 150 CBS motorcycle at PT Tunas Dwipa Matra, Melawi Regency. This study adopts associative approach with purposive sampling method. A total of 100 respondents who had bought a Honda New Vario 150 CBS motorcycle at PT Tunas Dwipa Matra became part of this research sample. Data analysis was conducted using multiple linear regression through SPSS software version 25. The testing process in this study includes validity, reliability, normality, linearity, and multicollinearity. Hypothesis testing is done by using simultaneous test (F test) and Partial Test (t test). Based on the results of hypothesis testing, both simultaneously (F test) and partially (T test), it can be concluded that promotion and location together have a significant positive impact on purchasing decisions. In addition, both also show an independently positive and significant influence on the purchase decision.
The Influence Of Price And Product Quality On Customer Loyalty With Satisfaction As An Intervening Variable Among Telkomsel Card Users At Muhammadiyah University Of Pontianak Lyra Virna Sari; Muhammad Ebuziyya Alif Ramadhan; Sukardi Sukardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8951

Abstract

This study aims to investigate the influence of price and product quality on customer loyalty, with customer satisfaction serving as an intervening variable, among users of Telkomsel prepaid cards. The research adopts an associative approach, involving a total of 100 active students of Muhammadiyah University of Pontianak who use Telkomsel prepaid cards as respondents. The data analysis technique employed is Structural Equation Modeling (SEM), using the SmartPLS 3.0 software.The results of the direct hypothesis testing reveal that both price and product quality have a positive and significant effect on customer satisfaction. Additionally, both customer satisfaction and price have a positive and significant effect on customer loyalty. However, product quality does not have a direct positive and significant effect on customer loyalty. Furthermore, the indirect hypothesis testing indicates that both price and product quality significantly influence customer loyalty through customer satisfaction as a mediating variable.
The Effect of Location and Price on Consumer Decision in Motorcycle Service Businesses at CV Jaya Agung Mandiri, Ngabang District Nyemas Anggi Rahayu; Sukardi Sukardi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of location and price on consumer decisions in selecting motorcycle service services at CV Jaya Agung Mandiri, Ngabang District. An associative research design was applied. The population comprised consumers domiciled in Ngabang who had used the workshop’s services, with 100 respondents selected through purposive sampling. Data were collected using a structured questionnaire and tested for validity and reliability. Classical assumption tests (normality, linearity, and multicollinearity) were conducted prior to hypothesis testing. The analysis employed multiple linear regression, correlation and determination coefficients, and simultaneous (F-test) and partial (t-test) significance tests using SPSS 25. The regression model indicates positive coefficients for both predictors (Y = 2.133 + 0.110X₁ + 0.396X₂). The correlation coefficient (R = 0.528) suggests a moderate relationship between the independent variables and consumer decision, while the coefficient of determination (R² = 0.279) shows that location and price explain 27.9% of the variance in consumer decisions, leaving 72.1% attributable to other factors not included in the model. The F-test result (F = 18.745; p < 0.05) indicates that location and price jointly have a statistically significant effect on consumer decisions. The t-test results confirm that each variable has a significant positive effect when assessed separately (location: p = 0.002; price: p < 0.001). These findings imply that, within the observed setting, consumers’ service choices are associated with accessibility-related considerations and perceived price appropriateness, although substantial variance remains unexplained and may involve service quality, trust, or other contextual determinants.
The Effect of Service Quality and Sales Promotion on Consumer Loyalty at Ihsan Mart in Kubu Raya Sukardi Sukardi; Fauziah Munawaroh; Muhammad Ebuziyya Alif Ramadhan
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.447

Abstract

This study aims to analyze the effect of service quality and sales promotion on consumer loyalty at Ihsan Mart in Kubu Raya. This study used an associative quantitative approach with 100 respondents selected through purposive sampling. Data were collected using questionnaires with a five-point Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results show that service quality and sales promotion have positive and significant effects on consumer loyalty, both partially and simultaneously. The regression results indicate that sales promotion has a greater contribution than service quality in increasing consumer loyalty. However, the coefficient of determination shows that service quality and sales promotion explain 16.3% of consumer loyalty, while the remaining 83.7% is influenced by other factors outside this study. These findings imply that local retail management should not only improve service quality and sales promotion programs, but also consider other factors such as customer satisfaction, product quality, price competitiveness, store atmosphere, and consumer trust to strengthen long-term consumer loyalty.
THE INFLUENCE OF PRICES AND PRODUCTS ON PURCHASE DECISIONS AT PAKDE SURIPAN MEATBALL STALLS Muhammad Bayu; Sukardi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4433

Abstract

This study aims to analyze the influence of prices and products on consumer purchase decisions at Warung Bakso Pakde Suripan, Mukok District, Sanggau Regency. The background of this study is based on the increasing competition in the meatball culinary business in the region, which encourages business actors to optimize their price and product quality strategies. The research method used was an associative quantitative approach with purposive sampling techniques on 100 respondents who had made purchases. Data were collected through a Likert scale questionnaire and analyzed using validity, reliability, multiple linear regression tests, as well as F tests and t tests. The results showed that both price and product had a significant effect simultaneously and partially on purchase decisions, with the product having a dominant influence (β = 0.731; Sig. = 0.000) over price (β = 0.187; Sig. = 0.005). The coefficient of determination (R² = 0.728) indicates that 72.8% of the variation in purchasing decisions can be explained by both independent variables. These findings provide strategic implications for the management of local culinary businesses in increasing competitiveness and consumer satisfaction.
THE INFLUENCE OF PRODUCTS AND PRICES ON CONSUMER SATISFACTION OF HIJAB STALLS. ZEE50 IN PONTIANAK CITY Sukardi; Muhammad Deva Erlangga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18729128

Abstract

The Muslim fashion industry in Indonesia is growing rapidly along with the increasing need for women to look fashionable but still in accordance with Islamic law. The city of Pontianak shows similar dynamics with the growth of local hijab businesses that are increasingly competitive, including Warung.zee50 as one of the business actors that has experienced significant development since its establishment in 2019. Warung.zee50's sales show an increasing trend from year to year, supported by innovative strategies in providing varied hijab products, affordable prices, and the utilization of digital marketing channels. Preliminary findings through observations and interviews show that product quality, material comfort, trend-following design, and pricing that suits consumer purchasing power play an important role in shaping customer satisfaction. This study aims to analyze the influence of products and prices on consumer satisfaction of Warung.zee50. The research uses a quantitative method with an associative approach. The research population is all consumers who have bought Warung.zee50 hijab products, with a total sample of 100 respondents determined through purposive sampling. Primary data was obtained through questionnaires and interviews, while secondary data came from sales documentation and social media searches. The instrument was tested using the Pearson validity test and Cronbach Alpha reliability. Data analysis included classical assumption tests, multiple linear regression, and hypothesis testing using the F test and the t test. The results of the research are expected to be able to explain the extent to which product quality and price strategy contribute to consumer satisfaction, as well as provide an empirical picture for the development of Warung.zee50's business strategy in maintaining its competitive position in the hijab fashion industry in Pontianak City.
The Influence of Perceived Benefit, Perceived Ease of Use, and Perceived Security on GoPay User Satisfaction: A Case Study of Students at Universitas Muhammadiyah Pontianak Nazarullah Nazarullah; Sukardi Sukardi
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1299

Abstract

This study aims to analyze the effect of perceived benefit, perceived ease of use, and perceived security on GoPay user satisfaction among students of Universitas Muhammadiyah Pontianak. The study employs a quantitative approach with an associative design. Data were collected through the distribution of questionnaires using a Likert scale to 100 respondents selected using purposive sampling, with the criteria that respondents were students who had used GoPay at least once. Data were analyzed using instrument testing, classical assumption tests, and multiple linear regression analysis. The results show that simultaneously perceived benefit, perceived ease of use, and perceived security have a positive and significant effect on GoPay user satisfaction. Partially, all three variables also have a significant effect, with perceived security being the most dominant variable, followed by perceived ease of use and perceived benefit. The research model is able to explain more than half of the variation in user satisfaction, indicating that these three factors are important determinants in shaping the user experience of digital wallet services. These findings provide a theoretical contribution by strengthening the understanding that fintech user satisfaction is formed by simultaneous evaluations of benefits, ease of use, and security. Practically, the results can serve as a basis for GoPay service providers to prioritize strengthening security aspects without neglecting ease of use and perceived benefits. Future research is recommended to include additional variables and to expand the research objects and respondent characteristics in order to enrich studies on user satisfaction in digital payment services.
The Influence of User Satisfaction and Perceived Security on the Intention to Use QRIS Merchant among MSMEs in Kubu Raya Regency Sukardi Sukardi
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1307

Abstract

This study aims to analyze the influence of user satisfaction and perceived security on the intention to use QRIS merchant among MSMEs in Kubu Raya Regency. The research employs a quantitative approach with an associative design. The population consists of all MSME actors using QRIS merchants in Kubu Raya Regency totaling 47,100 merchants. The sample size was determined using the Slovin formula with a 10% margin of error, resulting in 100 respondents selected through purposive sampling with the following criteria: active QRIS merchants, having used QRIS for at least three months, and directly involved in managing business transactions. Primary data were collected through questionnaires distributed to MSME actors using QRIS merchants, while secondary data were obtained from official publications related to the development of QRIS merchants. Data analysis was conducted using SPSS through instrument testing (validity and reliability), classical assumption tests (normality, linearity, and multicollinearity), and multiple linear regression. The results show the regression equation Y = 1.516 + 0.263X₁ + 0.248X₂, with a correlation coefficient R = 0.580 (moderate relationship) and a coefficient of determination R² = 0.337, meaning that 33.7% of the variation in intention to use is explained by user satisfaction and perceived security. The simultaneous test indicates that user satisfaction and perceived security jointly have a significant effect on intention to use. The partial test indicates that user satisfaction and perceived security have a positive and significant effect on intention to use. In conclusion, improving the quality of user experience and strengthening transaction security aspects are key factors in maintaining the sustainability of QRIS merchant usage among MSMEs in Kubu Raya Regency.
Co-Authors Anggun Permata Sari Anjiardiansyah Anjiardiansyah Arini Arini Astri Djuraida Azhar Mahendra Dani Setiawan Devi Yasmin Diana Diana Dita Afrila Edy Suryadi Fauziah Munawaroh Fikriansyah Fikriansyah Helman Fachri Lyra Virna Sari Muhammad Bayu Muhammad Deva Erlangga Muhammad Ebuziyya Alif Ramadhan Nazarullah Nazarullah Nurul Paujiah Nyemas Anggi Rahayu Ricky Ramadhan Zulkifli Zulkifli