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Journal : Journal Competency of Business

Pengaruh Keamanan Konsumen dan Kualitas Informasi terhadap Keputusan Pembelian pada Produk Fashion di Shopee dengan Kepercayaan sebagai Variabel Intervening Embun Salsabiila; Muinah Fadhilah; Putri Dwi Cahyani
Journal Competency of Business Vol 2 No 1 (2018): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.372 KB) | DOI: 10.47200/jcob.v2i1.657

Abstract

This research was conducted to determine the effect of consumer safety and information quality on purchasing decisions through trust in fashion products in shopee. The location of this research is in Yogyakarta. The population of this research is shopee users in Yogyakarta. A sample of 100 respondents was taken using the accidential sampling technique. The data collection method used a questionnaire. The analysis used is multiple linear analysis with the results of the study showing that consumer security has a significant effect on trust, information quality has a significant effect on trust, consumer security has no significant effect on purchasing decisions, information quality has no significant effect on purchasing decisions, trust has a significant effect on consumer confidence. Security can explain the indirect relationship between consumer security and information quality with purchasing decisions.
PENGARUH KUALITAS INFORMASI, PERSEPSI RISIKO DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDI PADA KONSUMEN TOKOPEDIA DI KABUPATEN BANTUL) Fahkrul Eka Saputra; Susanto Susanto; Muinah Fadhilah
Journal Competency of Business Vol 2 No 1 (2018): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.976 KB) | DOI: 10.47200/jcob.v2i1.658

Abstract

This study aims to determine: (1) the effect of information quality, risk perception, and trust on purchasing decisions on Tokopedia consumers in Bantul Regency (2) the effect of information quality on purchasing decisions on Tokopedia consumers in Bantul Regency (3) the effect of risk perceptions on decisions purchases at Tokopedia consumers in Bantul Regency (4) the effect of trust on purchasing decisions on Tokopedia consumers in Bantul Regency. This research is a quantitative research. The population in this study are consumers who have purchased products or goods for at least the last six months on Tokopedia. The sampling technique used purposive sampling with a total of 100 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed that: (1) there was a positive and significant influence on the quality of information on purchasing decisions at Tokopedia, as evidenced by the t-count value of 3.138; the significance value is 0.002 <0.05; and a regression coefficient of 0.214; (2) there is a positive and significant impact on risk perceptions on purchasing decisions on Tokopedia, as evidenced by the t value of 4,750; the significance value is 0.000 <0.05; and a regression coefficient of 0.479; (3) there is a positive and significant effect of trust on purchasing decisions on Tokopedia, as evidenced by the t value of 2.227; the significance value is 0.028 <0.05; and a regression coefficient of 0.128; (5) there is a positive influence on information quality, risk perception, and trust in purchasing decisions on Tokopedia, as evidenced by the calculated F value of 20.096 with a significance of 0.00 <0.05.