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PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI NON FINANSIAL TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PT SIDOMUNCUL PUPUK NUSANTARA KABUPATEN SEMARANG Nurul Fatima Purwanto; Sandi - Supaya; Suwardi - Suwardi
Admisi dan Bisnis Vol 17, No 1 (2016): Pebruari 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v17i1.913

This research was aimed to know theinfluence of financial compensation and nonfinancial compensation on employee’sworking productivity at PT Sido MunculPupuk Nusantara Kabupaten Semarang.The methods of data collection were interviewand questionnaire completion. The sample ofthis research were 50 respondents andanalytical method used were the validity test,reliability test, multiple linear regressionmethod, t-test, and F-test.The result of regression analysis indicatedthat financial compensation and non financialcompensation had positive influence onemployee’s working productivity. Based on ttest result, it indicated that financialcompensation and non financialcompensation had positive significantinfluence on employee’s working productivity.Based on F test, independent variablessimutaneuosly influence the employee’sworking productivity significantly, withcoeficient of determination (R2) of 0,531. Thismeant that 53,1% of employee’s workingproductivity could be explained by variablesof financial compensation and non financialcompensation, while remaining 46,9% wasinfluenced by other variables which were notobserved.

DESIGN EXPERIENTIAL MARKETING MODELS ON SMALL AND MEDIUM BUSINESS BATIK AT KENDAL Sandi - Supaya; Umar - Farouk; Nur - Rini; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 18, No 1 (2017): PEBRUARI 2017
Publisher : Politeknik Negeri Semarang

ABSTRACTThe shopping experience enjoyable and unforgettable is the basis of experiential marketing. All human senses to function as an input medium are taken through the sense of taste (sense), then by four other senses (feel, think, act, and relate) is processed into a pleasant and memorable experience. Model of experiential marketing is needed in abstraction and tools to decide the election priority in marketing strategies. The purpose of this study was to design experiential marketing model that can be implemented on the Small and Medium Enterprises. Survey methods used to obtain the data of research variables. Validity and Reliabelitas done to find the constructs of variables valid and reliable. Regression and correlation analysis were used to analyze the relationship between variables. The conclusion of this study are: Cognitive Sensory Marketing Experience (Sense) has a positive influence on cognitive Creative Thinking (Think), and Cognitive Creative Thinking (Think) positive influence on experiential marketing. Based on the conclusion of the study, it is advisable to increase the Cognitive Sensory Marketing Experience (Sense). Increased Cognitive Sensory Marketing Experience (Sense) will encourage creative cognitive Marketing Thought (Think), which will increase the experiential marketing in the form of shopping that good impression, and hard to forget. Keywords: experiential; fun; batik; taste; think ABSTRAKPengalaman berbelanja yang menyenangkan dan tak terlupakan adalah dasar dari pengalaman pemasaran. Semua indra manusia berfungsi sebagai media masukan yang diambil melalui indera perasa (sense), maka oleh empat indera lainnya (merasakan, berpikir, bertindak, dan berhubungan) diolah menjadi pengalaman yang menyenangkan dan berkesan. Model pemasaran pengalaman diperlukan dalam abstraksi dan alat untuk menentukan prioritas pemilihan dalam strategi pemasaran. Tujuan dari penelitian ini adalah untuk merancang model pemasaran eksperiensial yang dapat diimplementasikan pada Usaha Kecil dan Menengah. Metode survei yang digunakan untuk memperoleh data dari variabel penelitian. Validitas dan Reliabelitas dilakukan untuk mengetahui konstruk variabel yang valid dan reliabel. Analisis regresi dan korelasi digunakan untuk menganalisis hubungan antar variabel. Kesimpulan dari penelitian ini adalah: Cognitive Sensory Marketing Experience (Sense) memiliki pengaruh positif terhadap Thinking Creative Thinking (Think), dan Cognitive Creative Thinking (Think) berpengaruh positif terhadap experiential marketing. Berdasarkan kesimpulan penelitian ini, disarankan untuk meningkatkan Cognitive Sensory Marketing Experience (Sense). Meningkatnya Cognitive Sensory Marketing Experience (Sense) akan mendorong creative cognitive Marketing Thought (Think), yang akan meningkatkan pengalaman marketing dalam bentuk belanja yang terkesan baik, dan sulit untuk dilupakan. Kata kunci: pengalaman; menyenangkan; batik; rasa; berpikir

PERSEPSI DOSEN ADMINISTRASI BISNIS TERHADAP PROGRAM AKREDITASI BAN-PT, KEMENTERIAN RISET, TEKNOLOGI, DAN PENDIDIKAN TINGGI Umar - Farouk; Nur - Rini; Sandi Supaya; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 19, No 3 (2018): OKTOBER 2018
Publisher : Politeknik Negeri Semarang

This qualitative research is meant to describe the implementation of acrreditation program at Business Administration Department. The main issues discussed cover the knowlegde of facilitators about the program, the benefits of the program for stakeholders, the process of study program evaluation using BAN PT’s accreditation system, and the awareness of the importance of accreditation rank and the real quality of management and admimistration performance of Busuness Adminisration Department. All these are under the perception of Business Administration facilitators. This research uses purposive sampiling, The samples or informen are selected on the basis of some determined criteria. Data collection uses in depth interview, observation and literature study. The infomation resulted from the interview was put in a matrix table with the purpose to compare collected information from informan 1, 2, and 3. In this way the information was conluded systematically and regarded as valid and reliable data for the research. Data analysis was processed by following the steps recommended by Moleong, nemely data reduction, unit processing, categorization process, analysis, conclusion and recommendation. Based on the research it can be concluded that Business Administration Department facilitators perceived that accrediaion program at the department had been successfully done but there were some weaknesses whcih should be solved as recommended. The most important finding resulted from the research was the quality of study progams’ management and admiminstration was considered as more important than accreditation rank.

THE INFLUENCE OF SOCIAL MEDIA MARKETING AND FINANCIAL LITERACY ON PURCHASE DECISIONS OF GOLD SAVINGS IN PEGADAIAN UNIT BOJA Marsaa Putri Maharani; Sandi Supaya; Jati Nugroho
Applied Accounting and Management Review (AAMAR) Vol 2, No 2 (2023): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v2i2.4810

To specify the influence of Social Media Marketing and Financial Literacy on Purchase Decisions is the goals of this research. The issue in this research is due to the expansion of internet users in Indonesia, yet the level of financial literacy in Indonesia is still relatively low and many people don’t know the benefits of Pegadaian’s gold savings product. This study uses quantitive research methods with non-probability sampling techniques (purposive sampling). This study determines the quantity of samples taken are 95 respondents. Multiple linear regression analysis techniques are used to analyze the data in this research, this was held to measure the influence of the independent variables on the dependent variable. The results found that Social Media Marketing and Financial Literacy have significant effect towards Purchase Decisions. The amount of the coefficient of determination is 90,5% on purchase decisions and the remaining 9,5% is influenced by additional factors not considered in this study. This shows that the Social Media Marketing variable and Financial Literacy variable have an important role in increasing the Purchase Decision of gold savings. Based on these data, it is hoped that PT Pegadaian UPC Boja would improve social media marketing and financial literacy so that the decision to purchase gold savings can be achieved.

Influence of Workload and Work Environment on Employee Performance with Work Motivation as a Mediating Variable at PT MAK Nilla Ayunda Ambar Wigati; Sandi Supaya; Yusmar Ardhi Hidayat
Admisi dan Bisnis Vol. 26 No. 3 (2025): OKTOBER 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i3.6816

This study is grounded in the critical role of human resource management within the dynamic maritime logistics industry, where workload and work environment are key factors influencing employee motivation and performance. The objective of this research is to examine the influence of workload and work environment on employee performance, with work motivation serving as a mediating variable, conducted at PT MAK. A quantitative research design was employed, utilizing a survey method involving 64 employees as respondents. Data analysis included validity and reliability testing, classical assumption testing, path analysis, and hypothesis testing. The findings reveal that both workload and work environment have a significant effect on work motivation. Furthermore, the work environment has a direct and significant impact on employee performance, whereas workload does not show a direct effect. However, work motivation is proven to mediate the relationship between both workload and work environment on employee performance. This study offers valuable contributions by providing practical insights for organizations, particularly in the maritime logistics sector, emphasizing the importance of effective workload management and a supportive work environment in enhancing employee motivation and performance. The results may serve as a reference for the formulation of human resource policies aimed at improving operational productivity. Penelitian ini didasarkan pada peran penting manajemen sumber daya manusia dalam industri logistik maritim yang dinamis, di mana beban kerja dan lingkungan kerja merupakan faktor kunci yang memengaruhi motivasi dan kinerja karyawan. Tujuan penelitian ini adalah untuk menguji pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan, dengan motivasi kerja sebagai variabel mediasi, yang dilakukan di PT MAK. Desain penelitian kuantitatif digunakan dengan metode survei yang melibatkan 64 karyawan sebagai responden. Analisis data meliputi uji validitas dan reliabilitas, uji asumsi klasik, analisis jalur, dan uji hipotesis. Temuan penelitian menunjukkan bahwa beban kerja dan lingkungan kerja memiliki pengaruh yang signifikan terhadap motivasi kerja. Lebih lanjut, lingkungan kerja memiliki pengaruh langsung dan signifikan terhadap kinerja karyawan, sementara beban kerja tidak menunjukkan pengaruh langsung. Namun, motivasi kerja terbukti memediasi hubungan antara beban kerja dan lingkungan kerja terhadap kinerja karyawan. Studi ini menawarkan kontribusi berharga dengan memberikan wawasan praktis bagi organisasi, khususnya di sektor logistik maritim, dengan menekankan pentingnya manajemen beban kerja yang efektif dan lingkungan kerja yang suportif dalam meningkatkan motivasi dan kinerja karyawan. Hasil penelitian ini dapat menjadi referensi dalam perumusan kebijakan sumber daya manusia yang bertujuan untuk meningkatkan produktivitas operasional.

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