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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies) Community Development Journal: Jurnal Pengabdian Masyarakat

Umar - Farouk

Jurusan Administrasi Bisnis, Politeknik Negeri Semarang

Author-ID : 3427736

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health

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Articles

IMPLEMENTASI POLITICAL PUBLIC RELATIONS DALAM PILIHAN PRESIDEN (PILPRES) 2014 Umar - Farouk
Admisi dan Bisnis Vol 17, No 2 (2016): Juni 2016
Publisher : Politeknik Negeri Semarang

Presidential Election in 2014 has given us aclear picture of political culture growing incontempary Indonesian political condition.Many believe that the excessive competitionbetween the two presidential candidates(Joko Widodo and Prabowo Soebianto) werecaused by the low politics practised bypolitical parties. Many negative politicalactions were done to win the competition.Political parties were negatively perceived.Negative image of the political parties wasnot proportionally considered important bythose parties. They were not aware of theimportance of implementing appropriatepolitical public relations to construct theirimage. Positive image of the political partiescertainly in the long run will create politialbenefits. This article tries to give a snapshotof the matter.

DESIGN EXPERIENTIAL MARKETING MODELS ON SMALL AND MEDIUM BUSINESS BATIK AT KENDAL Sandi - Supaya; Umar - Farouk; Nur - Rini; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 18, No 1 (2017): PEBRUARI 2017
Publisher : Politeknik Negeri Semarang

ABSTRACTThe shopping experience enjoyable and unforgettable is the basis of experiential marketing. All human senses to function as an input medium are taken through the sense of taste (sense), then by four other senses (feel, think, act, and relate) is processed into a pleasant and memorable experience. Model of experiential marketing is needed in abstraction and tools to decide the election priority in marketing strategies. The purpose of this study was to design experiential marketing model that can be implemented on the Small and Medium Enterprises. Survey methods used to obtain the data of research variables. Validity and Reliabelitas done to find the constructs of variables valid and reliable. Regression and correlation analysis were used to analyze the relationship between variables. The conclusion of this study are: Cognitive Sensory Marketing Experience (Sense) has a positive influence on cognitive Creative Thinking (Think), and Cognitive Creative Thinking (Think) positive influence on experiential marketing. Based on the conclusion of the study, it is advisable to increase the Cognitive Sensory Marketing Experience (Sense). Increased Cognitive Sensory Marketing Experience (Sense) will encourage creative cognitive Marketing Thought (Think), which will increase the experiential marketing in the form of shopping that good impression, and hard to forget. Keywords: experiential; fun; batik; taste; think ABSTRAKPengalaman berbelanja yang menyenangkan dan tak terlupakan adalah dasar dari pengalaman pemasaran. Semua indra manusia berfungsi sebagai media masukan yang diambil melalui indera perasa (sense), maka oleh empat indera lainnya (merasakan, berpikir, bertindak, dan berhubungan) diolah menjadi pengalaman yang menyenangkan dan berkesan. Model pemasaran pengalaman diperlukan dalam abstraksi dan alat untuk menentukan prioritas pemilihan dalam strategi pemasaran. Tujuan dari penelitian ini adalah untuk merancang model pemasaran eksperiensial yang dapat diimplementasikan pada Usaha Kecil dan Menengah. Metode survei yang digunakan untuk memperoleh data dari variabel penelitian. Validitas dan Reliabelitas dilakukan untuk mengetahui konstruk variabel yang valid dan reliabel. Analisis regresi dan korelasi digunakan untuk menganalisis hubungan antar variabel. Kesimpulan dari penelitian ini adalah: Cognitive Sensory Marketing Experience (Sense) memiliki pengaruh positif terhadap Thinking Creative Thinking (Think), dan Cognitive Creative Thinking (Think) berpengaruh positif terhadap experiential marketing. Berdasarkan kesimpulan penelitian ini, disarankan untuk meningkatkan Cognitive Sensory Marketing Experience (Sense). Meningkatnya Cognitive Sensory Marketing Experience (Sense) akan mendorong creative cognitive Marketing Thought (Think), yang akan meningkatkan pengalaman marketing dalam bentuk belanja yang terkesan baik, dan sulit untuk dilupakan. Kata kunci: pengalaman; menyenangkan; batik; rasa; berpikir

PERSEPSI DOSEN ADMINISTRASI BISNIS TERHADAP PROGRAM AKREDITASI BAN-PT, KEMENTERIAN RISET, TEKNOLOGI, DAN PENDIDIKAN TINGGI Umar - Farouk; Nur - Rini; Sandi Supaya; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 19, No 3 (2018): OKTOBER 2018
Publisher : Politeknik Negeri Semarang

This qualitative research is meant to describe the implementation of acrreditation program at Business Administration Department. The main issues discussed cover the knowlegde of facilitators about the program, the benefits of the program for stakeholders, the process of study program evaluation using BAN PT’s accreditation system, and the awareness of the importance of accreditation rank and the real quality of management and admimistration performance of Busuness Adminisration Department. All these are under the perception of Business Administration facilitators. This research uses purposive sampiling, The samples or informen are selected on the basis of some determined criteria. Data collection uses in depth interview, observation and literature study. The infomation resulted from the interview was put in a matrix table with the purpose to compare collected information from informan 1, 2, and 3. In this way the information was conluded systematically and regarded as valid and reliable data for the research. Data analysis was processed by following the steps recommended by Moleong, nemely data reduction, unit processing, categorization process, analysis, conclusion and recommendation. Based on the research it can be concluded that Business Administration Department facilitators perceived that accrediaion program at the department had been successfully done but there were some weaknesses whcih should be solved as recommended. The most important finding resulted from the research was the quality of study progams’ management and admiminstration was considered as more important than accreditation rank.

EFFECTIVE PUBLIC SPEAKING Umar - Farouk
Admisi dan Bisnis Vol 16, No 2 (2015): Juni 2015
Publisher : Politeknik Negeri Semarang

Experts of Communication state thatcommunication is the backbone ofmanagement. This indicates the strategic rolesof communication. Management which is notsupported by effective communication willfail to achieve its goals or targets. Effectivecommunication and effective managment islike the two sides of a coin.They cannot beseperated. Effective public speaking as a partof effective communication give itssignificant contributions to effectivecommunication process in a businessorganizations. This article discusses severaltips of effective public speaking to developcommunication skills which are exremelyneeded to develop business organizations.

PENGARUH PENGETAHUAN PAJAK, PERSEPSI ATAS EFEKTIFITAS SISTEM PERPAJAKAN DAN SANKSI PAJAK TERHADAP KEPATUHAN WAJIB PAJAK PPh PASAL 21 DALAM MELAPOR SPT (Studi Pada Dosen ASN di Politeknik Negeri Semarang) Maulina Nailissyifa; Suryadi Poerbo; Umar Farouk
JOBS (Jurnal Of Business Studies) Vol 5, No 1 (2019): Oktober 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i1.1676

This study aimed to determine the influence of tax knowledge, perception of taxation system effectiveness and tax sanctions on ASN Lecturer taxpayer compliance of income tax art. 21 at Semarang State Polytechnic in reporting SPT. Data analysis that used were instrument test, classical assumption test, multiple linear regression analysis, and hypothesis test. The sample that used in this study were 80 respondents that choosen using incidental sampling method. Hypothesis test results indicate that tax knowledge and tax sanctions partially influencing the taxpayer compliance in reporting SPT. Meanwhile, the perception of taxation system effectiveness does not influence the taxpayer compliance in reporting SPT. Furthermore, tax knowledge, perception of taxation system effectiveness and tax sanctions simultaneously influencing the taxpayer compliance in reporting SPT. The results of the coefficient of determination indicate that tax knowledge, perception of taxation system effectiveness and tax sanctions influencing the taxpayer compliance in reporting SPT by 43.8%. While the remaining 56.2% of taxpayer compliance in reporting SPT is influenced by other factors which were not observed in this study.

ANALYSIS OF THE EFFECT OF FINANCIAL LEVERAGE AND LIQUIDITY TOWARDS STOCK VALUE AND PROFITABILITY AS THE INTERVENING VARIABLE IN TRADING COMPANIES LISTED AT INDONESIA STOCK EXCHANGE 2010-2014 Haunan Damar; Umar Farouk; Winarto Winarto
JOBS (Jurnal Of Business Studies) Vol 1, No 2 (2015): Desember 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v1i2.642

This research aims to investigate the effect of financial performance variables of Debt to EquityRatio (DER) and Current Ratio (CR) to the Stock Price with Return On Equity (ROE) as theintervening variable. The study is conducted to wholesale and retail companies that are listed inIndonesia Stock Exchange within 2010-2014 periods.The samples are chosen by using Purposive Sampling Method, where 15 companies inWholesale and Retail trading sub-sector are selected. There are two independent variables inthis research, they are Debt to Equity Ratio (DER) and Current Ratio (CR), one dependentvariable which is Stock Price as well as one intervening variable, Return on Equity (ROE). Analysis methods used in this research are multiple linear regression, simple linear regression and through path analysis.The result shows that both Debt to Equity Ratio (DER) and Current Ratio (CR) havesimultaneous positive and significant influence towards Return on Equity (ROE). Additionally,Return on Equity (ROE) variable positively and significantly affects the Stock Price. It can alsobe concluded that Debt to Equity Ratio (DER) and Current Ratio (CR) have an effect towardsStock Price with Return on Equity (ROE) as its intervening variable. It was found that DER hasa coefficient of 0,318 to the Stock Price through ROE, whereas CR has indirect effect of 0,2415towards Stock Price with ROE as intervening variable.Keywords: Debt to Equity Ratio, Current Ratio, Return on Equity, Stock Price

ANALISIS PENGARUH LUAS KEBUN, PRODUKSI DAN HARGA EKSPOR CENGKEH TERHADAP VOLUME EKSPOR CENGKEH JAWA TENGAH Muhammad Hibatul Haqqi Zuhri; Jozef Bambang Tri Joga; Umar Farouk
JOBS (Jurnal Of Business Studies) Vol 2, No 2 (2016): Desember 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v2i2.655

The purpose of this research to analyze relations between variable of the width of field plantation, production and pricing clove exports to the volume of exported cloves from central java .The method of analysis data used in the research is analysis multiple regression .The data used in the research are data time series quarter from year 2006- 2014 ( 9 years ) .The result showed that all three variables, the width of field plantation , production and pricing exports have simultaneously significant impact on the volume of exported cloves from central java.The width of field plantation and production have positive impact and significantly to the volume of exported cloves from central java while the price exports have negative impact and significantly to the volume of exports cloves central java

OPTIMALISASI SOCIAL MEDIA MARKETING DENGAN PELATIHAN INVENTARISASI BARANG BERBASIS DIGITAL Nanang Adie Setyawan; Suharmanto Suharmanto; Mellasanti Ayuwardani; Mona Inayah Pratiwi; Khairul Saleh; Sri Eka Sadriatwati; Sri Marhaeni Salsiyah; Umar Farouk; Bayu Setyo Nugroho; Endang Sulistiyani; Inayah Inayah; Hadiahti Utami; Ana Putri Nastiti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.47785

Seiring dengan kemajuan teknologi, trend di dunia bisnis menjadi semakin bervariasi. Salah satunya adalah trend digital marketing. Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita ketahui, penerimaan teknologi dan internet di masyarakat sangat luas, sehingga tidak heran jika kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan-perusahaan. Akibatnya, perusahaan saling berkompetisi membuat konten yang menarik untuk ditampilkan dalam pemasarannya di dunia maya. Media Sosial telah menjadi bagian dari kehidupan sehari-hari masyarakat, seiring dengan peningkatan kepemilikan telpon genggam atau gawai lainnya. Fenomena ini menjadi peluang bagi UMKM untuk meningkatkan penjualan dengan menggunakan media sosial sebagai sarana untuk meningkatkan penjualan baik itu produk maupun jasa. Kegiatan pendampingan ini bertujuan untuk memberikan pemahaman dan penguasaan dalam teknologi informasi khususnya media social marketing. Strategi bisnis yang tidak efektif akan membawa kerugian bagi pelaku bisnis. Hal ini menjadi tantangan besar bagi pelaku UMKM yang menjual produk hanya dari toko fisik. Pendampingan penggunaan Sosial Media bagi UMKM ini membekali peserta pelatihan agar memiliki kemampuan menggunakan Social Media Marketing secara optimal sehingga dapat memasarkan produk maupun jasa secara lebih luas, yang pada akhirnya terjadi peningkatan omset dalam penjualan.

Co-Authors Ana Putri Nastiti Bayu Setyo Nugroho Damar, Haunan Endang Sulistiyani Hadiahti Utami Inayah Inayah Jozef Bambang Tri Joga, Jozef Khairul Saleh Maulina Nailissyifa Mellasanti Ayuwardani Mona Inayah Pratiwi Muhammad Hibatul Haqqi Zuhri Nanang Adie Setyawan Nur - Rini Sandi Supaya Sri Eka Sadriatwati Sri Marhaeni Salsiyah Suharmanto - Suharmanto Suryadi Poerbo Winarto - Winarto

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