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Azizah - Azizah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Graduates of Applied Bachelor Study Program (D4) Marketing Management Positioning in Perspective of Industry Interest Trends as a Global Job Market Isnaini - Nurkhayati; Azizah - Azizah; Endang - Sulistyani; Winarto - Winarto; Febrina - I
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3473

Abstract

The Directorate General of Vocational Education of the Ministry of Education and Culture continues to make various kinds of breakthroughs to produce competent human resources according to the demands of the business world and the industrial world. One of the programs carried out is the upgrading D3 program become an applied bachelor or D4. Based on this, the Marketing Management Study Program, Business Administration Department, Politeknik Negeri Semarang, wishes to open an Applied Undergraduate Study Program (D4). However, at this time it is unknown how the positioning and trend of industrial interest towards graduates of the Applied Bachelor Study Program (D4) in Marketing Management. Therefore, it is necessary to find out whether the Applied Undergraduate Study Program (D4) Marketing Management Department of Business Administration Politeknik Negeri Semarang deserves to be opened from an industrial perspective so that later they will get awards and better careers because D4 graduates are already equivalent to S1. In this research, a survey was conducted with quantitative and qualitative analysis. The data sources of this research are companies that become the place for on the job training for third grade students, partner companies for the P3TV program of the Marketing Management Study Program and several other related companies that have the potential to absorb graduates of the Applied Bachelor Study Program (D4) in Management. Marketing. Based on the results of the research above, it can be seen that partially both positioning and interest have a significant effect on feasibility and simultaneously both positioning and interest have an effect on feasibility. Therefore, it can be concluded that the Applied Bachelor Study Program (D4) in Marketing Management deserves to be opened in the perspective of global job market trends because it has a high interest and positioning index.
Design of E-Commerce Learning Media with Blended Learning Method in Vocational Higher Education Azizah - Azizah; Isnaini - Nurkhayati; Endang - Sulistiyani; Winarto - Winarto
Admisi dan Bisnis Vol 21, No 1 (2020): PEBRUARI 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.095 KB) | DOI: 10.32497/ab.v21i1.1808

Abstract

E-Commerce has experienced very rapid development in Indonesia in recent years. Its practical, making shopping easier and even cheaper, makes people interested in connecting with the world of e-commerce. Given the importance of students' alacrity in dealing with the world of e-commerce, important material related to e-commerce is taught to students. Seeing from these problems, it is appropriate to build a learning media that can help students in their efforts to understand the e-commerce business. The learning media used are based on blended learning, where the learning process is carried out through two main elements, namely classroom learning (classroom lessons ) and learning with online learning. In this study, the first thing to do is to describe in full and detail any material that will be delivered to students in E-Commerce courses, referring to SAP and Silabi. The next step is to make observations in class and distribute questionnaires to students to map in detail which materials are easy, medium and which are difficult. From these results, an E-Commerce course learning flow was made which represents the learning model of blended learning which will then be implemented as a learning media
The Influence of Export Price and United States Gross Domestic Product (GDP) toward Export Volume of Central Java Plywood to United States Anida - Nikmatika; Achmad - Zaenuddin; Azizah - Azizah
JOBS (Jurnal Of Business Studies) Vol 7, No 1 (2021): Oktober 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v7i1.3636

Abstract

The volume of Central Java plywood exports to the United States fluctuated with the highest decline occurring in 2016 of 46,999,336 kg. The state of fluctuating export volume is not balanced with the United States' GDP which increases every year. There are several factors that affect the amount of plywood exports, namely the GDP of the destination country and the export price. The aim of this research is to analyze the influence of export price and United States GDP toward central java plywood export to United States both simultaneously and partially. This research is an explanatory research with quantitative approach. Multiple Linear Regression Analysis method is used in this research equipped with the Descriptive Statistics Test, Classic Assumption Test, Multiple Linear Regression, Coefficient of Determination, F-Test and t-Test. Data used in this study are secondary data which are obtained by doing a documentary study. The result of t-Test shows that Export Price there is no significant and positive influence on Central Java plywood Export Volume to United States, meanwhile United States GDP have significant and positive influence on Central Java plywood Export Volume to United States. The result of F-Test shows that Export Price and United States GDP simultaneously influence on Central Java plywood Export Volume to United States. Based on determination coefficient, export price and US GDP have an influence on Central Java plywood Export Volume to United States by 30.8%. Meanwhile, the remaining 69.2% was explained by another variable that was not examined in this study
The Effect of E-Commerce Implementation in the Curriculum on Students’ Entrepreneurship Interest Azizah - Azizah; Isnaini - Nurkhayati; Sandi - Supaya; Noor - Suroija; Jumi - Jumi
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3783

Abstract

In modern era, the use of e-commerce in everyday life is inseparable, especially among millennials, both in the world and in Indonesia, which is one of the most fertile e-commerce market shares. E-commerce make many new entrepreneurs have emerged, especially among the younger generation. Students as the young generation, should be the pioneers of the emergence of new entrepreneurs. The purpose of this study was to measure the influence of the application of e-commerce in increasing student interest in entrepreneurship, to find out what factors were driving and inhibiting students in entrepreneurship using e-commerce media and to create a model for evaluating curriculum that contributed to the application of e-commerce in increasing student entrepreneurial interest. The results of the research conducted showed that the independent variable (X), E-commerce, affected the dependent variable, interest in entrepreneurship (Y) by 68.8%. Based on this, the success of the E-Commerce course in influencing the interest in entrepreneurship still needs to be improved. This can be done by providing the right learning model. Appropriate modeling is expected to increase the influence of student entrepreneurial interests after receiving e-commerce courses.
Co-Authors Achmad Zaenuddin Anida - Nikmatika Endang - Sulistiyani Endang - Sulistyani Febrina - I Isnaini - Nurkhayati Isnaini Nurkhayati Jumi - Jumi Noor Suroija Sandi - Supaya Winarto - Winarto