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All Journal Admisi dan Bisnis DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JOBS (Jurnal Of Business Studies) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Applied Accounting and Management Review Jurnal Bakti Humaniora Yuriska : Jurnal Ilmiah Hukum

Isnaini Nurkhayati

Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Semarang, Indonesia

Author-ID : 3427722

Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Published : 10 Documents Claim Missing Document

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Articles

THE INFLUENCE OF PRICE AND SERVICE QUALITY ON PURCHASE DECISION OF HONDA CAR AT PT. ISTANA CENDRAWASIH MOTOR SEMARANG Yasinta Budie Pangestika; Karnowahadi Karnowahadi; Isnaini Nurkhayati
Admisi dan Bisnis Vol 20, No 1 (2019): PEBRUARI 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v20i1.1425

The growth of automotive world in Indonesia makes the emergence of many car companies. Competitive advantage is required for companies to compete in the market, one of them by increasing purchasing decisions. The purpose of this research is to analyze the partial and simultaneous influence of price and service quality on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang. The data used are primary data obtained by using questionnaire. The sample in this study were 100 customers of the PT. Istana Cendrawasih Motor Semarang. Sampling is done by using purposive sampling. The analysis model used in this research is multiple linear regression. The result of determination coefficient (R Square) showed that 28,7% purchase decision was influenced by price and service quality. The rest was explained by other factors not examined in this research. The result of hypothesis testing shows the variables of price and service quality simultaneously and partially significant influence on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang

Design of E-Commerce Learning Media with Blended Learning Method in Vocational Higher Education Azizah - Azizah; Isnaini - Nurkhayati; Endang - Sulistiyani; Winarto - Winarto
Admisi dan Bisnis Vol 21, No 1 (2020): PEBRUARI 2020
Publisher : Politeknik Negeri Semarang

E-Commerce has experienced very rapid development in Indonesia in recent years. Its practical, making shopping easier and even cheaper, makes people interested in connecting with the world of e-commerce. Given the importance of students' alacrity in dealing with the world of e-commerce, important material related to e-commerce is taught to students. Seeing from these problems, it is appropriate to build a learning media that can help students in their efforts to understand the e-commerce business. The learning media used are based on blended learning, where the learning process is carried out through two main elements, namely classroom learning (classroom lessons ) and learning with online learning. In this study, the first thing to do is to describe in full and detail any material that will be delivered to students in E-Commerce courses, referring to SAP and Silabi. The next step is to make observations in class and distribute questionnaires to students to map in detail which materials are easy, medium and which are difficult. From these results, an E-Commerce course learning flow was made which represents the learning model of blended learning which will then be implemented as a learning media

DESIGN OF BUSINESS RECORD SIMULATION APPLICATIONS AS A TOOL TO LEARNING RECEIVE LEARNING COLLEGE MANAGEMENT Azizah Azizah; Isnaini Nurkhayati
Admisi dan Bisnis Vol 18, No 2 (2017): JUNI 2017
Publisher : Politeknik Negeri Semarang

The retail industry is seen experiencing a very rapid growth and growing. Given the growingdevelopment of retail business and the importance of the acquisition of retail business, thestudents of Business Administration Department are equipped with subjects studying the retailbusiness, the subjects of Retail Management and Retail Practice. However, to date, the deliveryof such material is only done theoretically and only by manual recording on paper. Thiscertainly makes the retail courses less than the maximum in providing an understanding andexperience of the actual retail business to the students. For that purpose, a retail businesssimulation application can provide a more realistic picture to students in managing retailbusiness. In this study, the first thing to do is to do an analysis of what activities in the retailbusiness process will be displayed in the simulation. After that conducted data collection relatedto all business processes. The next step is to design the simulation system. Once the system flowis completed, it will create interface design and system design in it which is the basis ofprogramming simulation application. After the program is completed it will be tested todetermine whether or not there is error of the system.

PENGARUH LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PADA PT. PUPUK SRIWIDJAJA PALEMBANG, PUSRI PEMASARAN DAERAH (PPD) JAWA TENGAH Heni Ingsiyah; Putut Haribowo; Isnaini Nurkhayati
Admisi dan Bisnis Vol 20, No 1 (2019): PEBRUARI 2019
Publisher : Politeknik Negeri Semarang

The purposes of this research were to find out (1) The influence of physical work environment on employees’ work motivation at PT. Pusri Palembang, PPD Jateng, (2) The influence of non-physical work environment on employees’ work motivation at PT. Pusri Palembang, PPD Jateng, and (3) work environment on employees work motivation at PT. Pusri Palembang, PPD Jateng. This study was a survey method with questionnaires, and literature study. The sample in this study were 35 employees’ of the PT. Pusri Palembang, PPD Jateng. The data analysis technique used was multiple regression. From the analysis of multiple regression in this research, it could be found that the physical work environment and non-physical work environment had positive impact on the employees’ work motivation. The most dominant variable that positively influenced the employees’ work motivation was the non physical work environment. While from the result of determination coefficient (Adjusted R Square) showed that 0,46 or 46% of the independent variable were physical work environment and non-physical work environment. It meant that 46% of the employees’ work motivation was explained by work environment. While 54% was explained by other factors not examined in this research.

Penerapan Iptek dan Peningkatan Kualitas Produk Aneka Kerupuk dan Keripik di Desa Meteseh, Kecamatan Tembalang, Kota Semarang Isnaini Nurkhayati; Endang Sulistiyani; Winarto; Jumi; Putut Haribowo; Agus Suratno; Sri Marhaeni; Jati Nugroho
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6 No 1 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v6i1.251

The application of science and technology and improving the quality of products to develop a snack business in the business group "Various Crackers and Chips" in the village of Meteseh, Tembalang, Semarang, will have an impact on increasing the income of members of the business group. The business group "Various Crackers and Chips" in Meteseh village in producing its products, still relying on manual labor, less hygienic and less varied and innovative products produced, the benefits obtained from year to year did not experience a significant increase. As educators, they are required to play a role in helping the Government, so the business group "Various Crackers and Chips" in Meteseh village has a better standard of living. In order for the products produced by the business group "Various Crackers and Chips" in Meteseh Village to be more innovative, it is necessary to increase the knowledge and skills that can produce added value, namely learning how to process crackers and chips with a variety of flavors, with more modern equipment and proper packaging procedures so that products are more durable and in demand by the community. The equipment used to process crackers and chips, has been prepared by the Community Service Team. The equipment used in the processing of crackers and chips is as follows: Gas Stove, frying pan, chopper, oil drainer, seasoning mixer, blender, airtight press machine, plastic packaging, ingredients for making crackers and chips etc. Business groups are also given management training and help find solutions to the problems they face. Problems with the problem of partner SMEs are then referred to as a number of program solutions to solve problems in the field of improving production and marketing processes. The method applied is training and mentoring. The output produced is the emergence of " Meteseh Typical Crackers and Chips" business. The value of support from the value added production of Meteseh's unique Crackers and Chips has the potential to become a typical Semarang souvenir from Meteseh village.

THE EFFECT OF PUSH, PULL AND MOORING FACTORS TO SWITCHING INTENTION OF POST-PAID ELECTRICAL CUSTOMER’S TO PREPAID ELECTRICAL Mirna Erviana Isnitahnia; Karnowahadi Karnowahadi; Isnaini Nurkhayati
JOBS (Jurnal Of Business Studies) Vol 5, No 1 (2019): Oktober 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i1.1674

Prepaid electricity is expected to increase customers’ satisfaction and reduce the overdue payments of postpaid electricity customers each month, but until 2019 the number of customer who switch to using prepaid electricity is still low in Klaten City. This research was conducted to determine the effect of push, pull and mooring factors on switching intention postpaid electricity customers to prepaid at PT PLN (Persero) ULP Klaten Kota. The data that used are primary data obtained using a quetionarry, interview and literature review. The sample in this study were 100 person that is prepaid electricity customers who had used postpaid electricity. Sampling is done by using non probability sampling method that is incidental sampling. The analytical model used is multiple linear regression analysis. The ressult of the coefficient of determinan (Adjusted R Square) showed that 41,2% switching intention customers is influenced by push, pull and mooring factors. The rest was explained by other factors not examined in this study. The result of hypothesis testing show that push, pull and mooring factors together have a significant possitive effect, partially pull and mooring have a significant possitive effect while the push factor have an possitive effect but not significantly on switching intention customer of PT PLN (Persero) ULP Klaten Kota.

THE INFLUENCE OF SALES PROMOTION, LOCATION AND SERVICE QUALITY ON PURCHASE DECISIONS FOR KAUMAN HOUSING, DEMAK DISTRIC Farisa Dwi Setiawati; Rustono Rustono; Isnaini Nurkhayati; Jati Nugroho
Applied Accounting and Management Review (AAMAR) Vol 2, No 1 (2023): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

This study aims to understand the impact of sales promotion, location and service quality on purchasing decisions at Kauman Regency Housing Demak. To accomplish the stated goal, it is necessary to monitor the 70 respondents who have purchased a home in Kauman Regency Housing Demak. The methods of collecting data are interviews, questionnaires, and literature review with saturated samples. Data processing in this study uses SPSS programs Version 26. The data analysis is using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, partial t-test, F test, and coefficient of determination test. The results of the study have a positive and significant effect both partially and significantly on purchasing decisions. The results of the coefficient of determination (Adjusted R Square) of 0.598 means that sales promotion, location, and sales quality affect purchasing decisions by 59.8%, and the remaining 40.2% is influenced by other variables not examined in this study.

KESADARAN HUKUM MAHASISWA TERHADAP HAK KEKAYAAN INTELEKTUAL HAK CIPTA ATAS KARYA TULIS (STUDI KASUS MAHASISWA JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SEMARANG) Febrina Indrasari; Endang Sulistyani; Isnaini Nurkhayati; Winarto; Azizah
Yuriska: Jurnal Ilmiah Hukum Vol. 16 No. 2 (2024): Agustus
Publisher : Law Department, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/yrs.v16i2.2699

Tingkat kesadaran hukum yang rendah di antara siswa di dunia pendidikan disebabkan oleh kurangnya sosialisasi hukum, kurangnya akses ke informasi hukum dan budaya siswa sendiri. Sebagai mahasiswa Politehnik Negara Semarang karena salah satu tugas utamanya adalah menghasilkan kreasi yang ditulis baik dalam bentuk kertas atau laporan tugas akhir sebagai syarat untuk mencapai lulusannya. Tujuan dari penelitian ini adalah untuk mengetahui apakah mahasiswa di Politehnik Negeri Semarang menyadari hak kekayaan intelektual dalam penulisan ilmiah, serta faktor-faktor apa yang mempengaruhi kesadaran ini. Menggunakan teknik sosiologi empiris, para peneliti melihat bagaimana individu berperilaku dan berinteraksi ketika norma-norma sosial dipaksakan. Temuan ini menunjukkan bahwa pengetahuan hukum mahasiswa tentang hak cipta secara tertulis masih kurang, dengan hanya persentase kecil dari mereka yang akrab dengan Hak Kekayaan Intelektual dan Hak Cipta. Selain itu, ada kurangnya pengetahuan tentang mengutip buku orang lain atau makalah ilmiah dengan benar, yang mengakibatkan fotocopy dibuat tanpa sesuai dengan aturan atau hukum. Pemahaman mahasiswa tentang hukum dan bagaimana mereka seharusnya digunakan, serta sikap dan perilaku mereka yang terkait dengan hukum, semua memiliki dampak pada tingkat kesadaran hukum mereka.

OPTIMALISASI DIGITAL MARKETING GUNA MENINGKATKAN KINERJA PEMASARAN PADA LPK HARUKI NIHONGO GAKKOU DI KELURAHAN CETAN KECAMATAN CEPER, KABUPATEN KLATEN Jati Nugroho; Andi Setiawan; Alya Hasna Fauziyyah; Azizah Azizah; Bagus Yunianto Wibowo; M. Nahar; Rif’ah Dwi Astuti; Slamet Slamet; Saptianing Saptianing; Dika Vivi Widyanti; Noor Suroija; Isnaini Nurkhayati; Harly Nur Zamzam; Martha Velia Andini; Sri Wahyuni
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 7 No. 1 (2026): Vol. 7 No. 1 April 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v7i1.7685

Kegiatan Pengabdian kepada Masyarakat Unggulan Program Studi ini bertujuan meningkatkan kapasitas pemasaran digital pada Lembaga Pelatihan dan Kompetensi (LPK) Haruki Nihongo Gakkou di Kelurahan Cetan, Kecamatan Ceper, Kabupaten Klaten. Permasalahan yang dihadapi meliputi belum optimalnya kemampuan staf dalam memanfaatkan teknologi digital serta masih terbatasnya inovasi dan kreativitas dalam memasarkan jasa pelatihan. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, dan pendampingan mengenai strategi digital marketing, pemanfaatan media sosial, pembuatan konten promosi, pengelolaan akun YouTube, serta optimalisasi promosi berbayar pada platform digital. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola media pemasaran digital, menghasilkan konten promosi yang lebih menarik, serta memperluas jangkauan promosi hingga di luar daerah. Penerapan strategi digital marketing juga meningkatkan kesiapan LPK dalam memanfaatkan teknologi sebagai sarana pemasaran yang lebih efektif dan efisien. Kegiatan ini memberikan kontribusi terhadap penguatan daya saing lembaga melalui peningkatan kapasitas sumber daya manusia dan optimalisasi pemasaran digital, sehingga berpotensi mendukung peningkatan jumlah peserta pelatihan, pendapatan, serta keberlanjutan usaha.

DARI MANUAL KE DIGITAL: PENDAMPINGAN ERP BAGI PENGELOLAAN ARSIP GURU TK AL ISLAH Mona Inayah Pratiwi; Endang Sulistiyani; Sri Marhaeni; Ana Putri Nastiti; Jati Nugroho; Isnaini Nurkhayati; Jumi; Arisha Putri Pradita
Jurnal Bakti Humaniora Vol. 6 No. 1 (2026): JUNI 2026
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v6i1.5274

Kegiatan Pengabdian kepada Masyarakat Pratama ini dilatarbelakangi oleh permasalahan pengelolaan arsip administrasi di TK Al-Ishlah Kota Semarang yang masih dilakukan secara manual, tidak terstruktur, dan berisiko tinggi. Kondisi tersebut memicu inefisiensi operasional, kesulitan dalam proses temu kembali dokumen, serta kerawanan terhadap kerusakan data fisik akibat faktor lingkungan. Digitalisasi arsip melalui teknologi modern menjadi kebutuhan mendesak untuk meningkatkan mutu pelayanan pendidikan dan mendukung akreditasi sekolah. Program ini bertujuan untuk meningkatkan literasi digital guru melalui pendampingan penerapan teknologi Enterprise Resource Planning (ERP) berbasis aplikasi Odoo. Metode pelaksanaan yang digunakan meliputi tiga tahapan utama: sosialisasi untuk membangun pemahaman konsep, pelatihan teknis operasional sistem, serta pendampingan intensif dalam implementasi langsung di sekolah,. Hasil pengabdian menunjukkan adanya peningkatan signifikan pada keterampilan 13 guru dalam mengelola arsip kepegawaian dan akademik secara mandiri melalui platform digital. Penerapan ERP Odoo terbukti mampu mempercepat pencarian dokumen, mengoptimalkan penggunaan ruang fisik, dan menjamin keamanan informasi melalui penyimpanan terintegrasi. Kegiatan ini juga menghasilkan Modul Panduan Praktis sebagai instrumen transfer pengetahuan yang berkelanjutan. Kesimpulannya, pendampingan ini berhasil memberikan kontribusi nyata dalam mendukung transformasi digital administrasi sekolah menuju tata kelola yang lebih efektif, efisien, dan modern.

Co-Authors Agus Suratno Alya Hasna Fauziyyah Ana Putri Nastiti Andi - Setiawan Arisha Putri Pradita Azizah Azizah - Azizah Azizah - Azizah Bagus Yunianto Wibowo Dika Vivi Widyanti Endang - Sulistiyani Endang Sulistiyani Endang Sulistyani Farisa Dwi Setiawati Febrina Indrasari Harly Nur Zamzam Heni Ingsiyah Jati Nugroho Jumi Karnowahadi Karnowahadi M. Nahar Martha Velia Andini Mirna Erviana Isnitahnia Mona Inayah Pratiwi Noor Suroija Putut - Haribowo Rif’ah Dwi Astuti Rustono - Rustono Saptianing - Saptianing Slamet Slamet Sri Marhaeni Sri Wahyuni Winarto - Winarto Winarto - Winarto Yasinta Budie Pangestika

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